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Member You - How To Turn Yellow Pages To Gold
"I think Ed has a point."We were in the Boardroom of a $1.5 billion consumer goods manufacturer when the CEO made that statement. Of course he was responding to what I had just said."If you gentlemen don't know why you’re doing this project, how on earth do you expect the rest of the company to get behind it?"You see this outfit was way behind on their promises. The same Executive Team that sat before me that day had two years previously made the decision to implement a new ERP system. You remember, ERP, enterprise resource planning system. They were all the rage in the nineti
Who wouldn't want to call that company? Don't use up the most valuable space in the ad to give your company name and logo. People go the Yellow Pages because they don't know whom to call. Give them a reason to call you. Use that space at the top of the ad to stand out. Once you draw them in, they will find your name.
Make them an offer - The point is to generate a lead with your ad not necessarily a sale
Use your ad and your headline to offer a free report, offer a reason to call, or communicate how you are different from the rest. If you don't do this
In a management role procrastination can seriously hold back progress and demotivate individuals and teams who, full of innovation and drive to move forward, get frustrated and confused when action is held up. There are a number of steps that will help the procrastinating manager. Firstly, recognise it is a good and reasonable defence mechanism, which relates to the things which might have occurred in the past. A hurried decision which might have had an unsatisfactory and upsetting result. It is part of your character and maybe just a little too strong a behavi
Yellow Page advertising is a unique animal. On one hand, placing an ad in the local Yellow Pages makes complete sense. Unlike someone thumbing through a magazine, most people who pick-up the Yellow Pages are looking to buy.
On the other hand, when they turn to your section, they are immediately greeted with the ads of most of your competitors right there along side your ad.
To end the debate right here I will state without hesitation that most businesses can benefit greatly from effective Yellow Page advertising, not in spite of the situation described above, but because of it.
You see, most Yellow Pages ads are completely wasted. I would challenge you to pick any category and flip to it. What you will find are bunch of ads that might as well say, "We don't do anything different than anyone else, but here's our phone number so you can call and ask for a quote."
It's no wonder I run across scores of business owners who complain they never get any results with their Yellow Pages Ads.
So why are Yellow Page ads so bad?
Most end up being designed by the Yellow Page ad sales folks who basically tell you that you need a bigger ad, with a border, with color with, your name big and bold at the top...or
You go look in the Yellow Pages and you see a big ad, with a border, with color and a big fat logo at the top and you copy it.
Go ahead, pull out the yellow pages and you'll see what I mean.
Here's the deal.
The Yellow Pages can be a great tool for most businesses. As I stated before, when people reach for the Yellow Pages they are motivated and often ready to buy or find a business to visit.
Here's how to make sure that your Yellow Pages investment pays off.
Use a headline
This is an ad. You are trying to get someone to read your ad and understand how you are different from the 234 other businesses that do what you do listed right there on the same page. Since the Yellow Pages offers your reader a host of choices for every category (essentially all of your competitors) you must stand out. Grab them with an effective headline.
"Discover the Worlds Most Comfortable Mattress"
Relax and enjoy soothing music while you bounce, poke, and feel your way to sleeping heaven in our entertaining showroom
Who wouldn't want to call that company? Don't use up the most valuable space in the ad to give your company name and logo. People go the Yellow Pages because they don't know whom to call. Give them a reason to call you. Use that space at the top of the ad to stand out. Once you draw them in, they will find your name.
Make them an offer - The point is to generate a lead with your ad not necessarily a sale
Use your ad and your headline to offer a free report, offer a reason to call, or communicate how you are different from the rest. If you don't do this
Employee surveys are an ideal way to understand the feelings of employees. They help to feel the pulse of the employees, which can determine the cause of several problems like high absenteeism, high turnover, organizational conflict, disputes, and high employee dissatisfaction. These, in turn, would help to determine the steps that have to be undertaken to reduce the incidence of such issues, as well as to improve employee morale and productivity.Employee attitude surveys help to understand the organization’s needs from the perspective of the employees. They analyze the employees’ opinions
You see, most Yellow Pages ads are completely wasted. I would challenge you to pick any category and flip to it. What you will find are bunch of ads that might as well say, "We don't do anything different than anyone else, but here's our phone number so you can call and ask for a quote."
It's no wonder I run across scores of business owners who complain they never get any results with their Yellow Pages Ads.
So why are Yellow Page ads so bad?
Most end up being designed by the Yellow Page ad sales folks who basically tell you that you need a bigger ad, with a border, with color with, your name big and bold at the top...or
You go look in the Yellow Pages and you see a big ad, with a border, with color and a big fat logo at the top and you copy it.
Go ahead, pull out the yellow pages and you'll see what I mean.
Here's the deal.
The Yellow Pages can be a great tool for most businesses. As I stated before, when people reach for the Yellow Pages they are motivated and often ready to buy or find a business to visit.
Here's how to make sure that your Yellow Pages investment pays off.
Use a headline
This is an ad. You are trying to get someone to read your ad and understand how you are different from the 234 other businesses that do what you do listed right there on the same page. Since the Yellow Pages offers your reader a host of choices for every category (essentially all of your competitors) you must stand out. Grab them with an effective headline.
"Discover the Worlds Most Comfortable Mattress"
Relax and enjoy soothing music while you bounce, poke, and feel your way to sleeping heaven in our entertaining showroom
Who wouldn't want to call that company? Don't use up the most valuable space in the ad to give your company name and logo. People go the Yellow Pages because they don't know whom to call. Give them a reason to call you. Use that space at the top of the ad to stand out. Once you draw them in, they will find your name.
Make them an offer - The point is to generate a lead with your ad not necessarily a sale
Use your ad and your headline to offer a free report, offer a reason to call, or communicate how you are different from the rest. If you don't do this
Energy courses are part of the residential and government way of life in the UK, as domestic energy assessment is a must for construction, sale or rental of residential dwellings.One of the best energy courses to start your understanding of energy efficiency in the UK is called Energy Efficiency from A to Z. The energy course came about with the UK government understanding that the energy used in the United Kingdoms residential dwellings now represents the greatest part of the countrys total use of energy.Regulations in both the UK and all of Europe now demand improvement in energy s
Most end up being designed by the Yellow Page ad sales folks who basically tell you that you need a bigger ad, with a border, with color with, your name big and bold at the top...or
You go look in the Yellow Pages and you see a big ad, with a border, with color and a big fat logo at the top and you copy it.
Go ahead, pull out the yellow pages and you'll see what I mean.
Here's the deal.
The Yellow Pages can be a great tool for most businesses. As I stated before, when people reach for the Yellow Pages they are motivated and often ready to buy or find a business to visit.
Here's how to make sure that your Yellow Pages investment pays off.
Use a headline
This is an ad. You are trying to get someone to read your ad and understand how you are different from the 234 other businesses that do what you do listed right there on the same page. Since the Yellow Pages offers your reader a host of choices for every category (essentially all of your competitors) you must stand out. Grab them with an effective headline.
"Discover the Worlds Most Comfortable Mattress"
Relax and enjoy soothing music while you bounce, poke, and feel your way to sleeping heaven in our entertaining showroom
Who wouldn't want to call that company? Don't use up the most valuable space in the ad to give your company name and logo. People go the Yellow Pages because they don't know whom to call. Give them a reason to call you. Use that space at the top of the ad to stand out. Once you draw them in, they will find your name.
Make them an offer - The point is to generate a lead with your ad not necessarily a sale
Use your ad and your headline to offer a free report, offer a reason to call, or communicate how you are different from the rest. If you don't do this
In a recent business marketing project a new innovation was conceived by marketing student Paula Chavis. Her invention, is a filtration Reverse Osmosis system specially designed to recycle the waste wash water for use elsewhere in the carwash; for instance landscaping, toilets or even pressure washing the facility.Now then what will be some of the details? For example these systems must have some sort of warranty right? Sure, that makes sense indeed. So what would be a good warrantee?“We will offer a 5 year warrantee with a chance to purchase an extended warrantee as well.”Fiv
Here's how to make sure that your Yellow Pages investment pays off.
Use a headline
This is an ad. You are trying to get someone to read your ad and understand how you are different from the 234 other businesses that do what you do listed right there on the same page. Since the Yellow Pages offers your reader a host of choices for every category (essentially all of your competitors) you must stand out. Grab them with an effective headline.
"Discover the Worlds Most Comfortable Mattress"
Relax and enjoy soothing music while you bounce, poke, and feel your way to sleeping heaven in our entertaining showroom
Who wouldn't want to call that company? Don't use up the most valuable space in the ad to give your company name and logo. People go the Yellow Pages because they don't know whom to call. Give them a reason to call you. Use that space at the top of the ad to stand out. Once you draw them in, they will find your name.
Make them an offer - The point is to generate a lead with your ad not necessarily a sale
Use your ad and your headline to offer a free report, offer a reason to call, or communicate how you are different from the rest. If you don't do this
One of the fastest ways to make money on the internet is to promote and sell other people’s products on the internet. Being an affiliate to someone else’s products saves you the hassle of creating your own products, providing customer support, dealing with technical problems, making sure your product reaches your customers, collecting payment etc. By being an affiliate you can simply concentrate on selling someone else’s product for a percentage of the sale’s price. You make money without having to do the bulk of the work.Affiliate marketing is a good way to start making money. But in the l
Who wouldn't want to call that company? Don't use up the most valuable space in the ad to give your company name and logo. People go the Yellow Pages because they don't know whom to call. Give them a reason to call you. Use that space at the top of the ad to stand out. Once you draw them in, they will find your name.
Make them an offer - The point is to generate a lead with your ad not necessarily a sale
Use your ad and your headline to offer a free report, offer a reason to call, or communicate how you are different from the rest. If you don't do this one thing in your ad, the calls you will get from your ad will all be price shoppers.
"FREE Report - 10 Proven methods to more restful nights and energetic days"
Remember, this is a very competitive environment; give them a reason to call you.
List Benefits
Not features--Benefits. 100% No Questions Ask Guarantee. Free set-up. We recycle your old mattress for your. Delivered to your door when it's convenient for you.
Too many ads say things like quality work, in business over 29 years, family owned. These may all be nice things but they don't get at the heart of what your prospects want.
Call them to action
Make sure that all of your contact information--email, address, fax, store hours, location--you name it, are easy to find.
Ad Size Can Matter
Don't waste a fortune on your ad. Make sure that it is big enough to stand out in the category. You don't need to dominate with size when you have a headline and a compelling offer. Ask your sales rep where a certain size ad would rank you in the category (biggest ads run first) and go from there. Aim for a great ad that is middle of the road size wise.
Besides your ad will stand out now anyway.
Test your ad
One of the real downsides to a Yellow Pages ad is that, once you stick your ad in the book, it's there for 12 months without any way to change it.
Well in advance of your ad deadline, design two or three different ads and run them in a newspaper that fits your target market. Carefully track the success of each ad and then run the winner in the permanent book. (Just running an ad that pulled well in a newspaper will make your ad standout from the crowd) Copyright 2004 John Jantsch
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