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Member You - The Internet's Dirty Laundry
Could Your Area Support Another Local Newspaper?Today, every large city has at least one major daily newspaper, and many have several papers, including specialized business news, senior citizen news, shoppers guides, advertising sheets, and so on. Some of these papers are published weekly and others may come out every other week, or every month. But in all these ways news and information, and lots of advertising, goes out to the public.
Rather than hurting local newspaper distribution, the Internet has actually enhanced and often increased it. I may live in Sacramento, California, for example, but I can jump on the Internet and catch some of the local news in Portland, Maine by way of the local newspapers. I can even subscribe over the Net in just a few minutes. Such public presence makes every newspaper available to the entire world. The result of such exposure is a much wider audience, and more subscriptions.
The Need in Your Area
More than likely, your area already has at least one daily paper based in a nearby city, as well as other publications, such as The Wall Street Journal and USA Today. I’m sure there are also real estate guides, shoppers, business news, free papers that target farm or city readers, and other local or regional publications. You may wonder if there is really room, or a need for yet another newspaper.
Are Local Businesses & Readers Being Served?
You need > Make Fast Easy Money Online - This Is How It's DoneInternet Home Business Opportunity - A Cheap and Easy OpportunityRealtor Logos - Salient Features of Realtor Logo DesignConstruction Logos - Salient Features of Construction Logo DesignHealth Supplement Business - The Proven Principles & Strategies For Selling Health Products OnlineOnline Banking And PhishingThe Best Ticket Ever Invented To Get Out Of The Rat RaceHow to Turn a Website Into a Money MachineThe Biggest Secret to Online Selling Why Do I Want to Communicate?
Communication is the act of relaying ideas, concepts, advice and recommendations to people who want to hear from you or have reason to care.We’ll call the people who want to hear from you your clients. The people who have reason to care are your prospects.You want to communicate to inform, inspire or provide advice. Keeping your name in front of people is an end result not a reason. You build your business most effectively by communicating with a focused purpose.Take existing clients as an example.Instead of sending a message that says “Here’s the best deal ever on our latest widget or service,” suppose you saidDear Ms. Client,I was thinking of you yesterday and had an idea that would help you to ACHIEVE THEIR GREATEST GOAL.I’d like to set up a meeting to explain my rationale and show you how you can utilize this idea to your profitable advantage.Which message would have the best chance of being “heard” by your client?”Let’s talk to prospects; the people who have reason to care.Most communication to prospects is based on making a sale. The problem is, prospects won’t buy from you until they see you as an expert in their space, like what you have to say and view your experience as credible.It’s the story in your prospects mind that counts.Instead of blasting out a SAVE MONEY, WE’RE THE BEST CHOICE or YOU CAN TRUST US; how abHere's a little role-play for you.
You've had a disagreement with a relative, let's say it's a cousin. You decide to speak to your cousin to try and clear the air. Do you:
a) Arrange to meet your cousin in a quiet location and discuss the matter privately.
b) Talk to your cousin over the phone talking as loudly as possible to ensure that anyone overhearing can tell how upset you are.
c) Arrange a big family gathering and then have a noisy arguement with your cousin, allowing everyone to take sides and join in.
It doesn't take a family psychologist to work out that option 'a' is the least likely to amplify the problem and the most likely to result in a peaceful outcome.
It's said you should never wash your dirty laundry in public. Well internet marketing is no different. It might not be a family, but marketing in isolation is impossible for most and whether you like it or not at some point you will need the help or collaboration of others in the industry.
To be effective at this, you need to learn how to get along with your fellow workers.
Disagreements are bound to occur and on occasion someone may do something (intentionally or unintentionally) that upsets you. I'm not talking about simple differences of opinion, normal in a forum, I'm talking about a perceived personal attack or slight. How you deal with that scenario will speak volumes about the kind of business person you are.
At NO point does arguing with someone publicly (ie - in a forum) help the situation. The vast majority of the time it simply makes both parties look unreasonable and juvenile.
Regardless of who is in the right or the wrong, public squabbling is no good for anyone.
So next time, someone upsets you or you upset them, take the high road.
Send a friendly email, make a polite phone call, or type an apologetic private message.
Try and resolve the situation in private and, if you can't find a middle ground, agree to disagree and go your seperate ways. And hey, you might just find the whole thing was a misunderstanding and you finish up with a good friend at the end of it.
I come into contact with a lot of very intelligent, very affable people that spoil their good reputation by arguing in public or showing a lack of respect for others. Sometimes all that's needed is a simple apology.
Ok, I'm off my soapbox now. There are a lot of really great people in this industry and I'm grateful to know all of you.
David Congreave is owner of The Nettle Ezine, the newsletter for the home business -- online.
David lives in Leeds, in the United Kingdom with his wife Leanne. | |
Calling all Executives and Managers! Are you engaging the hearts and minds of your employees”? You’re probably thinking, “This line has been used so often that it’s become a clich?. Of course I am!” But … are you really?According to Gallup research, 29% of employees are engaged, 54% are not engaged, and 17% are actively disengaged. Gallup researchers estimate that the lower productivity of actively disengaged workers costs the U.S. economy about $370 billion annually. With employee disengagement so prevalent, could it be that managers don’t understand what “engaging the hearts and minds of our employees” really means?Rational engagement, another way of saying “engaging the mind”, is the intellectual commitment that people make to their organizations. It’s their understanding of how they can help their organizations succeed. And it’s recognizing what’s in it for them as well as for the organization.Rational engagement is conditional. The expectations that you define with your employee at the beginning of a new assignment determine its conditions. With each assignment and with each change of direction in the organization, these expectations are renegotiated.Emotional engagement, on the other hand, is about something more fundamental, and much deeper. It’s about the visceral connections your employees have with your organization. It’s how your employees feel about what you’re asking thP>David Congreave is owner of The Nettle Ezine, the newsletter for the home business -- online.
David lives in Leeds, in the United Kingdom with his wife Leanne. | |
