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Member You - 5 Ways to Mine Gold From Your Testimonials
A few weeks ago, I received a phone call from a client who wanted to refer more business my way. She didn't realize that I work alone from my home office and thought that my company web site was an actual huge corporation. "Your web site makes you seem like a much larger company." she said. That is exactly the point I wanted to get across. Here are the ways I make my business appear larger than it really is:
2. Bulletin board. Hang copies on a bulletin board – or better – frame and display them behind glass in a prominent location in your place of business. Use a colored background to highlight the most recent letter you’ve received.
3. Computer file. Save excerpts f
It is often said that the majority of people are but a few checks away from homelessness. Without a consistent income, this may be a true statement. Some ability to multi-task can get you through a temporary employment down-spell.While a formal plan is often best, the theory of continued employment is rapidly changing. Your union may not have the foothold it had in less prosperous times or out-sourcing may be the vi
Testimonials work because customer comments are more credible than your words. When you say something about your business, your words are viewed as claims. But when your customer says them, their words are viewed as truth.
When a customer says something nice about you, your business, or one of your employees, how you respond is critical. Customer testimonials come in many forms, including conversations, emails and letters. Few testimonials are ready-to-use, however. Most can benefit from a little effort before you can put them to work.
Although you may receive testimonial letters that include permission to use the customer’s words and name, in most cases you’re best off contacting the customer, verifying the quote and asking permission to use their words and their name.
This is especially true if you are going to quote from a conversation or an email. Customers will appreciate your integrity. More important, verifying gives you a chance to clean up the customer’s grammar and also improve upon the customer’s original quote. For example, when verifying (or rewording) their comments, you might also ask: “Were there other aspects of buying from us that you might care to comment on?”
Simply showing an interest in the customer’s words is often enough to open the testimonial floodgates.
Here are five ways to get the most from your testimonials:
1. 3-ring binders. Letters and emails tend to get lost. One of the best ways to prevent this is to immediately place the original in transparent sleeves stores in a 3-ring binder.
2. Bulletin board. Hang copies on a bulletin board – or better – frame and display them behind glass in a prominent location in your place of business. Use a colored background to highlight the most recent letter you’ve received.
3. Computer file. Save excerpts fr
I've watched a few episodes of Nanny 911 and with the chaos, out of control children and seemingly irreparable behavior, it strikes me as a precursor to Workplace 911. No, not a new reality TV show, but everyday workplace problems.You see, kids who don't get their way, who learn to hit, manipulate, scream and throw things, grow up and go to work. By the time they're adults, they've replaced their aberrant behaviors, li
When a customer says something nice about you, your business, or one of your employees, how you respond is critical. Customer testimonials come in many forms, including conversations, emails and letters. Few testimonials are ready-to-use, however. Most can benefit from a little effort before you can put them to work.
Although you may receive testimonial letters that include permission to use the customer’s words and name, in most cases you’re best off contacting the customer, verifying the quote and asking permission to use their words and their name.
This is especially true if you are going to quote from a conversation or an email. Customers will appreciate your integrity. More important, verifying gives you a chance to clean up the customer’s grammar and also improve upon the customer’s original quote. For example, when verifying (or rewording) their comments, you might also ask: “Were there other aspects of buying from us that you might care to comment on?”
Simply showing an interest in the customer’s words is often enough to open the testimonial floodgates.
Here are five ways to get the most from your testimonials:
1. 3-ring binders. Letters and emails tend to get lost. One of the best ways to prevent this is to immediately place the original in transparent sleeves stores in a 3-ring binder.
2. Bulletin board. Hang copies on a bulletin board – or better – frame and display them behind glass in a prominent location in your place of business. Use a colored background to highlight the most recent letter you’ve received.
3. Computer file. Save excerpts f
If Brand is identity, Package is the wrapper identity is presented in. A strong Brand really helps small businesses pull new customers into the store. Satisfied customers spread the word about your business. We call this “Waving your Brand Banner”.But a freshly minted referral customer is a fragile being. Even if the new customer visits your store on the basis of a good word from a trusted friend, that first-timer will
This is especially true if you are going to quote from a conversation or an email. Customers will appreciate your integrity. More important, verifying gives you a chance to clean up the customer’s grammar and also improve upon the customer’s original quote. For example, when verifying (or rewording) their comments, you might also ask: “Were there other aspects of buying from us that you might care to comment on?”
Simply showing an interest in the customer’s words is often enough to open the testimonial floodgates.
Here are five ways to get the most from your testimonials:
1. 3-ring binders. Letters and emails tend to get lost. One of the best ways to prevent this is to immediately place the original in transparent sleeves stores in a 3-ring binder.
2. Bulletin board. Hang copies on a bulletin board – or better – frame and display them behind glass in a prominent location in your place of business. Use a colored background to highlight the most recent letter you’ve received.
3. Computer file. Save excerpts f
Much is written about the how to achieve business success. From the Balance Scorecard for business to The On-Purpose Business, business owners have a wealth of information to turn their hard efforts into bountiful success. Yet, success still eludes many.What I have recently discovered as a small business coach, is that there are 3 di
Simply showing an interest in the customer’s words is often enough to open the testimonial floodgates.
Here are five ways to get the most from your testimonials:
1. 3-ring binders. Letters and emails tend to get lost. One of the best ways to prevent this is to immediately place the original in transparent sleeves stores in a 3-ring binder.
2. Bulletin board. Hang copies on a bulletin board – or better – frame and display them behind glass in a prominent location in your place of business. Use a colored background to highlight the most recent letter you’ve received.
3. Computer file. Save excerpts f
Today as people become increasingly conscious of their worth, they are no longer willing to stay in a job that has become intolerable and impersonal to them.This means that in the corporate or business world, it no longer suffice to have a system in place and expect people to just comply by them.Without some form of human connections, things won't work out for long and the strength of commitment from your employ
2. Bulletin board. Hang copies on a bulletin board – or better – frame and display them behind glass in a prominent location in your place of business. Use a colored background to highlight the most recent letter you’ve received.
3. Computer file. Save excerpts from customer letters in a special computer file. Enter just the most relevant words along with the customer’s name and city. (Excerpting focuses on the most important parts of the letter.)
4. Copies and printouts. Copy customer letters and insert them in your press kits and customer presentation folders. Format your customer testimonial file and include printouts with proposals.
5. Newsletter and website. Include customer testimonials in your newsletters and on your website. When appropriate, place testimonials next to descriptions of specific products or services.
Whenever possible, include photographs with your testimonials. Many car dealers, for example, photograph customers taking delivery of their new car. Since this is generally a happy time for customers, displays of these photographs project a positive image.
Even better, create posters for display at the point of sale. Simply create a collage of customer comments and photographs professionally typeset and laid out.
Use testimonials as the basis for your firms’ advertising. Nothing beats ads written in your customer’s own words. The ads inevitably attract attention and communicate with credibility unavailable in any other way. Create a variety of ads, reflecting the different marketing segments your business serves.
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