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Returnable Packaging Alert -- The Top 10 Ways To Save Money On Heavy Gauge Thermoforming While the most common type of thermoformed packaging for industrial applications is a heavy duty thermoformed tray, other options include clamshells, lids for returnable sleeve packs made from plastic corrugated, and pallets. Whichever you choose to use depends entirely upon what you want it to do. Choosing a method that conforms specifically to your needs can help save mon Vending Machines Won't Make You Money! I know some of you running a vending business are thinking is this guy off his rocker? Vending machines do make money, they’re a 24-hour employee that never sleeps, eats or asks for a raise. And to an extent you’re all correct but has it ever occurred to you that the vending machine is only your tool of choice to earn your living? Construction workers use a hammer, truck dr Direct Mail Marketing: What's Your Audience Statement? In marketing in general -- and with direct mail in particular -- your audience awareness should be ever-present. So what's an audience statement, and what does it have to do with direct mail marketing?The Marketer / Audience DisconnectMany marketers (writers, designers and those who manage them) have a tendency to lose touch with the very people they're A Guide to Mergers and Acquisitions Mergers and acquisitions are common terms used to refer to the amalgamation of companies. A merger results when two companies come together to form a single company. Mergers are similar to acquisitions, excluding that in mergers, existing stockholders of both companies maintain a shared interest in the new enlarged entity. The shareholding pattern may vary, depending on the Listen To What The Marketing Experts Say But more importantly, watch what they do. If you do much online shopping, you're sure to have seen some great, and not so great, sales letters urging you to get that oh-so-fabulous product that will solve all your problems right now.Some of those letters probably make you want to whip out that credit card from the moment you start reading. Others -- well your card ne Don't Be Afraid To Give Problem Customers The Boot
Q: In a recent column you made the point that the customer is always right, which I agree with. However, in the same column you also said that it is sometimes necessary give problem customers the boot. If the customer is always right, at what point do you think they become so problematic that you should stop doing business with them? -- Gary M.A: That colum
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