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Member You - The Steps from Product Idea to Product Success
One of the most cost effective ways to generate revenue for your firm, is to have other business professionals refer you business. When this happens, it's like having a sales force out there working for you without having them on your payroll. The only way you can get other professionals to do this for you, though is if they know, like, and trust you. In other words, if they have a relationship with you.But how do you build these relationships in a timely fashion and strong enough to ensure they WILL refer business your way when they run across it? The easiest way is to get business professionals together in the same place at the same time and have a prog
Path B: Licensing
You’ve determined that licensing is for you. Follow the steps in Path B to license your product idea.
* Licensing Proposal (Chapter 5)
Before approaching a company or product agent, organize your marketing research into a proposal. Some companies have their own forms to fill out; others ask to submit in your own format.
If you feel comfortable presenting and negotiating, seek companies on your own to license your product. Otherwise, find product agents who will seek companies and negotiate on your behalf.
If the company likes what you have, you’ll then negotiate a licensing agreement, then carry out the obligations, and collect royalties.
Going Forward
Now that you have an overview of the steps, my book Product Idea to Product Success, takes you through the details of the M
Attracting and keeping long-term clients is a prevailing approach for your growing business. Long-term clients who are pleased with consistent on-going good service, are likely to refer others to your business, and are more likely to buy further services from you. The confident professional, small business owner gains by focusing on certain sound tactics for long-term client maintenance. Just like a free online classifieds, your business should always keep, treasure and maintain healthy relationships with its contacts.Focus marketing on your existing clients. Your present customers have already done business with you for some time and are more likely to buy from you
Using my Market-Step process your idea will come to life as we progress in the following steps from idea to launch:
- Self-Evaluation
- Concept Evaluation
- Prototype Evaluation
- Product and Market Planning
- Product Development and Marketing Tactics
- Product Launch, Marketing and Selling
Please use this roadmap as a navigational tool to guide and monitor your progress. (See www.Product-Coach.com > Articles for a graphical flowchart.)
Getting Started
* Protect Your Idea (Chapter 4)
When you have an idea, you need to protect it. The first line of defense is to set the date of conception. Start by documenting your idea in an inventor’s notebook, but don’t file a patent until you evaluate its marketability.
Market Research and Evaluation
* Self-Evaluation (Chapter 9)
Start the Market-Step process by evaluating your product idea’s marketability. Your product idea is marketable if and when it solves a problem, meets a need or want, overcomes competition, and generates a profit.
* Concept Evaluation (Chapter 11)
The second step of the Market-Step process is to determine if people like the concept of your product idea. To test your invention, you’ll need to uncover which people or companies are your future customers. After identifying potential customers, ask them to evaluate how well your product idea solves a problem, or meets a need or want.
* Prototype Evaluation (Chapter 12)
The third is detailed evaluation by giving people a prototype to examine. A prototype is a working model that looks, feels, and functions similarly to the finished product. I’ll lead you through the process of creating a prototype that resembles what your customer wants. Then, I’ll show you how to get detailed feedback by interviewing potential customers.
* Funding Your Idea (Appendix F)
Do you need to raise money to develop and market your product? Initially, you’ll need money for expenses such as market research, equipment, and prototype development. Raising money is a normal part of doing business when you start, grow, and expand.
* Patent Review (Chapter 13)
You performed a preliminary patent search earlier. Now it’s worth your time and money to perform a detailed patent search and possibly file for a patent.
* Self-Market or License (Chapter 14)
What do you do with your new product? Your choices are to either self-market or license it. In some cases you can do both or sell the rights. Self-marketing means turning your idea into a marketable product that you intend to sell directly to an end-user, and/or through a distributor or retailer. Under a licensing agreement, a business will produce and sell your product in exchange for royalties.
Path A: Self-Market Development
If you’ve decided to self-market, follow the remaining steps on Path A. If you’ve decided to license your idea, see the next section for Path B.
* Product and Market Plan (Chapter 15)
Plan your work and then work your plan. The fourth step of the Market-Step process involves planning product design and marketing programs. Product design results from combining your innovation with needs and wants you’ve discovered through research. Market planning involves positioning, pricing, and communications.
* Product and Market Development (Chapter 16)
In the fifth step you’ll develop your product in stages (i.e., alpha, beta, commercial release). You’ll use the beta product to obtain feedback to confirm functionality and eliminate bugs before final production.
* Product Launch, Market and Sell (Chapter 17)
In the sixth step you’re ready to move into production and launch your product. This is the most exciting part of your project. You’ve given birth to your idea and are bringing it out into the world. And as you would with a child, you’ll need to nurture and grow your product, with marketing and sales strategies and tactics.
Path B: Licensing
You’ve determined that licensing is for you. Follow the steps in Path B to license your product idea.
* Licensing Proposal (Chapter 5)
Before approaching a company or product agent, organize your marketing research into a proposal. Some companies have their own forms to fill out; others ask to submit in your own format.
If you feel comfortable presenting and negotiating, seek companies on your own to license your product. Otherwise, find product agents who will seek companies and negotiate on your behalf.
If the company likes what you have, you’ll then negotiate a licensing agreement, then carry out the obligations, and collect royalties.
Going Forward
Now that you have an overview of the steps, my book Product Idea to Product Success, takes you through the details of the Ma
Vending machines in schools are a convenient alternative for students to get snacks, chocolate bars, and water all through the school day. Just like adults, children are required to drink six to eight glasses of water to maintain water balance. Vending machines in school premises are very helpful for students as they provide a wide choice of snacks and healthier drinks. They are also helpful when the main counter service is crowded. Vending machines in schools offering drinks, fresh juices, water, and flavored milk can also improve the bank balance of the school, if properly managed.Vending machines in schools selling yoghurts, muffins, scones, and sandwiches offer a q
Market Research and Evaluation
* Self-Evaluation (Chapter 9)
Start the Market-Step process by evaluating your product idea’s marketability. Your product idea is marketable if and when it solves a problem, meets a need or want, overcomes competition, and generates a profit.
* Concept Evaluation (Chapter 11)
The second step of the Market-Step process is to determine if people like the concept of your product idea. To test your invention, you’ll need to uncover which people or companies are your future customers. After identifying potential customers, ask them to evaluate how well your product idea solves a problem, or meets a need or want.
* Prototype Evaluation (Chapter 12)
The third is detailed evaluation by giving people a prototype to examine. A prototype is a working model that looks, feels, and functions similarly to the finished product. I’ll lead you through the process of creating a prototype that resembles what your customer wants. Then, I’ll show you how to get detailed feedback by interviewing potential customers.
* Funding Your Idea (Appendix F)
Do you need to raise money to develop and market your product? Initially, you’ll need money for expenses such as market research, equipment, and prototype development. Raising money is a normal part of doing business when you start, grow, and expand.
* Patent Review (Chapter 13)
You performed a preliminary patent search earlier. Now it’s worth your time and money to perform a detailed patent search and possibly file for a patent.
* Self-Market or License (Chapter 14)
What do you do with your new product? Your choices are to either self-market or license it. In some cases you can do both or sell the rights. Self-marketing means turning your idea into a marketable product that you intend to sell directly to an end-user, and/or through a distributor or retailer. Under a licensing agreement, a business will produce and sell your product in exchange for royalties.
Path A: Self-Market Development
If you’ve decided to self-market, follow the remaining steps on Path A. If you’ve decided to license your idea, see the next section for Path B.
* Product and Market Plan (Chapter 15)
Plan your work and then work your plan. The fourth step of the Market-Step process involves planning product design and marketing programs. Product design results from combining your innovation with needs and wants you’ve discovered through research. Market planning involves positioning, pricing, and communications.
* Product and Market Development (Chapter 16)
In the fifth step you’ll develop your product in stages (i.e., alpha, beta, commercial release). You’ll use the beta product to obtain feedback to confirm functionality and eliminate bugs before final production.
* Product Launch, Market and Sell (Chapter 17)
In the sixth step you’re ready to move into production and launch your product. This is the most exciting part of your project. You’ve given birth to your idea and are bringing it out into the world. And as you would with a child, you’ll need to nurture and grow your product, with marketing and sales strategies and tactics.
Path B: Licensing
You’ve determined that licensing is for you. Follow the steps in Path B to license your product idea.
* Licensing Proposal (Chapter 5)
Before approaching a company or product agent, organize your marketing research into a proposal. Some companies have their own forms to fill out; others ask to submit in your own format.
If you feel comfortable presenting and negotiating, seek companies on your own to license your product. Otherwise, find product agents who will seek companies and negotiate on your behalf.
If the company likes what you have, you’ll then negotiate a licensing agreement, then carry out the obligations, and collect royalties.
Going Forward
Now that you have an overview of the steps, my book Product Idea to Product Success, takes you through the details of the M
What’s stopping you from getting all of the patients you desire? Is it your technique? Your office staff? Your reputation?The answers are most probably no, no, and no.What is it then?Let’s look at the historic facts that most people live with: they hate dentists. Historically, dental work has hurt – especially for us older folk who grew up with a very limited choice of care. So we either don’t go to the dentist regularly, or go only when there is an emergency – and then don’t return.There are several issues here: finding patients, getting patients to return, and having referring dentists choose you to refer their patients rather than their other de
* Funding Your Idea (Appendix F)
Do you need to raise money to develop and market your product? Initially, you’ll need money for expenses such as market research, equipment, and prototype development. Raising money is a normal part of doing business when you start, grow, and expand.
* Patent Review (Chapter 13)
You performed a preliminary patent search earlier. Now it’s worth your time and money to perform a detailed patent search and possibly file for a patent.
* Self-Market or License (Chapter 14)
What do you do with your new product? Your choices are to either self-market or license it. In some cases you can do both or sell the rights. Self-marketing means turning your idea into a marketable product that you intend to sell directly to an end-user, and/or through a distributor or retailer. Under a licensing agreement, a business will produce and sell your product in exchange for royalties.
Path A: Self-Market Development
If you’ve decided to self-market, follow the remaining steps on Path A. If you’ve decided to license your idea, see the next section for Path B.
* Product and Market Plan (Chapter 15)
Plan your work and then work your plan. The fourth step of the Market-Step process involves planning product design and marketing programs. Product design results from combining your innovation with needs and wants you’ve discovered through research. Market planning involves positioning, pricing, and communications.
* Product and Market Development (Chapter 16)
In the fifth step you’ll develop your product in stages (i.e., alpha, beta, commercial release). You’ll use the beta product to obtain feedback to confirm functionality and eliminate bugs before final production.
* Product Launch, Market and Sell (Chapter 17)
In the sixth step you’re ready to move into production and launch your product. This is the most exciting part of your project. You’ve given birth to your idea and are bringing it out into the world. And as you would with a child, you’ll need to nurture and grow your product, with marketing and sales strategies and tactics.
Path B: Licensing
You’ve determined that licensing is for you. Follow the steps in Path B to license your product idea.
* Licensing Proposal (Chapter 5)
Before approaching a company or product agent, organize your marketing research into a proposal. Some companies have their own forms to fill out; others ask to submit in your own format.
If you feel comfortable presenting and negotiating, seek companies on your own to license your product. Otherwise, find product agents who will seek companies and negotiate on your behalf.
If the company likes what you have, you’ll then negotiate a licensing agreement, then carry out the obligations, and collect royalties.
Going Forward
Now that you have an overview of the steps, my book Product Idea to Product Success, takes you through the details of the M
In spite of all the talk about the romance of travel, if you’re frequently on the road for business, you know the story is often quite different! If you’re wandering around Europe with a significant other, missing a connection may only mean one less wonderful sightseeing opportunity in the city before you leave. If it happens on business travel, it often means chaos and lost opportunities. Through careful preparation, the loss can be minimized – and if you’re really clever, new opportunities created!Here are some tips you can use to hit the road with confidence. (If you’re lucky enough to have an assistant, let him/her do some of the organizing for you!)1. Sta
Path A: Self-Market Development
If you’ve decided to self-market, follow the remaining steps on Path A. If you’ve decided to license your idea, see the next section for Path B.
* Product and Market Plan (Chapter 15)
Plan your work and then work your plan. The fourth step of the Market-Step process involves planning product design and marketing programs. Product design results from combining your innovation with needs and wants you’ve discovered through research. Market planning involves positioning, pricing, and communications.
* Product and Market Development (Chapter 16)
In the fifth step you’ll develop your product in stages (i.e., alpha, beta, commercial release). You’ll use the beta product to obtain feedback to confirm functionality and eliminate bugs before final production.
* Product Launch, Market and Sell (Chapter 17)
In the sixth step you’re ready to move into production and launch your product. This is the most exciting part of your project. You’ve given birth to your idea and are bringing it out into the world. And as you would with a child, you’ll need to nurture and grow your product, with marketing and sales strategies and tactics.
Path B: Licensing
You’ve determined that licensing is for you. Follow the steps in Path B to license your product idea.
* Licensing Proposal (Chapter 5)
Before approaching a company or product agent, organize your marketing research into a proposal. Some companies have their own forms to fill out; others ask to submit in your own format.
If you feel comfortable presenting and negotiating, seek companies on your own to license your product. Otherwise, find product agents who will seek companies and negotiate on your behalf.
If the company likes what you have, you’ll then negotiate a licensing agreement, then carry out the obligations, and collect royalties.
Going Forward
Now that you have an overview of the steps, my book Product Idea to Product Success, takes you through the details of the M
Are you a business owner or are you in charge of running a business, particularly one that is in an office setting? If you are and if you are located in or around the Dallas area, do you currently use the services of a Dallas office cleaning company? If you aren’t already using the services of a Dallas office cleaning company, you may want to look into to doing so. After all, there are a number of benefits to hiring the services of a professional Dallas office cleaning company.Perhaps, one of the biggest benefits to hiring the services of a professional Dallas office cleaning company is the results. To be considered a professional Dallas office cleaning company, the
Path B: Licensing
You’ve determined that licensing is for you. Follow the steps in Path B to license your product idea.
* Licensing Proposal (Chapter 5)
Before approaching a company or product agent, organize your marketing research into a proposal. Some companies have their own forms to fill out; others ask to submit in your own format.
If you feel comfortable presenting and negotiating, seek companies on your own to license your product. Otherwise, find product agents who will seek companies and negotiate on your behalf.
If the company likes what you have, you’ll then negotiate a licensing agreement, then carry out the obligations, and collect royalties.
Going Forward
Now that you have an overview of the steps, my book Product Idea to Product Success, takes you through the details of the Market-Step process, one step at a time.
* This article can be freely published as long as it is not edited, author information is present, and copyright notice is posted.
Copyright 2004 Matthew Yubas. All rights reserved.
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