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    Member You - Building Your Way To Online Success Part 2

    Public Relation for Plumbing Company
    Some industry sub-sectors have a difficult time in setting up public relations plans and strategies. Lets look at a plumbing company for instance, it is a company type that everyone thinks nothing of until they need a good plumber and then they are at the top of our list for solving a major if not catastrophic potential problem.But what kinds of things can a plumbing company do to promote itself and increase its community standing and goodwill? Well why not join in a Neighborhood Mobile Watch Patrol in the town or city. Help take a bite out of crime? Great, but what does this have to do with plumbing you ask? Well consider if you will the following factors;PLUMBING COMPANIES: Plumbers are highly paid individuals and tend to know all the income property owners of the town. These property owners are the movers and shakers who are also involved in all the philanthropic and political groups in the towns. Plumbers handle many emergencies and are some of the most randomly scheduled professionals. No one can predict when or where they will show up next, including themselves. A criminal planning a break in hates these types of wild cards. Like locksmiths called out to help with lock out problems, they can be anywhere at any time for anybody. A plumbing c
    has a good knowledge of HTML. If you are scratching your head and wondering, “What’s HTML?” then this type of web design program is not recommended for creating your website. Although these HTML editors are excellent tools for those with HTML know-how, they do require a certain level of proficiency to achieve a professional result.

    Always keep in mind that the look of your website is critical for your business success. It must appear professional--even if you are selling something as simple as homemade handcrafts. You will quite literally only have seconds to make a good first impression when a potential customer visits your website. If your site looks as though it has been thrown together by an unskilled web design wannabe, your online presence will suffer.

    Although they may not actually put it into words, most visitors will subconsciously believe that any business that did not put any expertise, thought or professionalism into the creation of their site, will probably be just as

    Free Ways to Market Your Business
    ONLINE:I would say, "One of the best ways to get your website noticed is to optimize it. You will find instructions on this under "Tips on Optimizing Your Site" on our home page.Another excellent and very important step is to get your link on as many site related websites as you can. Look for submit a site usually found at the bottom of the page in small print. It will give you 2 choices, Free link exchange or paid submission. Click on Free link exchange, fill out the form and follow their instructions on how to add their link onto your site.If you have a site that does not allow you to add links, you will not be able to take advantage of link exchanges!Now don’t give up, I know this can be frustrating, but there is a creative way around it.In site related website look for Message Boards (Forums). Message Boards is great way to meet new people who are in the same field as you. You can join the Message Boards and post your questions or get advice from other successful business owners. You do not want to bluntly advertise your business, it does not bring in new prospects, it actually works against you. Visitors will avoid your post like the plague! And is a sure way to get banned from message boards. Try to post helpful info
    In Part 1 of “Building Your Way To Online Success,” we took the first, very basic, step toward turning your online business dream into a reality, by deciding what exactly your business is going to be. We looked at the importance of having either a knowledge of the field that your product or service is in, or at least a passion for your particular business idea.

    So with that first, fundamental, decision out of the way, it is now time to move on to the next stage--which is the essential foundation and framework for every online business. If you get this all-important step right, you will be well on your way to building that online success of your dreams.

    Step 2: CREATE A WEBSITE

    When it comes to running an online business, your website will be the first impression that potential customers have of your service or product. Building a website isn’t necessarily all that hard--as just about any high school student would tell you. However, building an excellent website, that has great consumer appeal, is another thing altogether. To do that requires more than a slap-dash, homemade, bargain-basement job.

    With excellence as your goal, it is important that you make a decision right now to consider your business website as a valuable and vital investment in the ultimate success of your venture. It can be very tempting to try and save a few pennies here and there, particularly in these early stages, but it really is true that you get what you pay for. Saving a little bit of money on your website design now, could end up costing you a fortune in sales in the future.

    So, with that decision made, let’s look at what you need to do in order to create your business website.

    1. Register a Domain Name

    If you were preparing to build a house, you wouldn’t go out and buy all the bricks, tiles, floor-coverings and furnishings if you didn’t already have a block of land to actually build your house on. The same is true when it comes to building your business website. Your online business “home” also needs an address. That’s why the very first thing to do when creating your website is to register a domain name.

    Having a custom domain name will give your business a professional image, as well as making it easier for customers to remember your website address, or URL. When choosing your domain name, make sure that it isn’t too long or complex. Instead, aim for something that people will easily remember and quickly relate to your business, product or service.

    Here are some examples of custom domain names:

    You.com
    YourName.com
    BusinessName.com

    There are many domain extensions to choose from, such as .com, .net, .org. The wide variety of extensions provides a number of alternatives should your first choice of domain not be available.

    2. Designing Your Website.

    Creating a website can seem like an overwhelming task to the web novice, but it doesn’t have to be that way. Thanks to technology, there are now options for everyone--those who want to do it themselves, those who need some help to do it themselves, and those who want someone else to do it for them. Here is a quick and easy guide to the options available:

    A. Using HTML Editors:

    If you already have an extensive knowledge of HTML and website coding, then the next thing you’ll need is a good HTML editing program to write your HTML code. I have always used First Page 2000, which is a full featured HTML editor. There is a free, slightly limited, version of their latest release, First Page 2006, which you can try by downloading the program at the link below:

    http://www.download.com/First-Page-2006/3000-2048-10490779.html?part=dl-FirstPage&subj=uo&tag=button

    You can also use programs such as DreamWeaver, which is one of the best HTML editors available. You can learn more about DreamWeaver at the link below:

    http://www.adobe.com/products/dreamweaver/?promoid=home_prod_dw_082403

    All these programs are designed for the user who has a good knowledge of HTML. If you are scratching your head and wondering, “What’s HTML?” then this type of web design program is not recommended for creating your website. Although these HTML editors are excellent tools for those with HTML know-how, they do require a certain level of proficiency to achieve a professional result.

    Always keep in mind that the look of your website is critical for your business success. It must appear professional--even if you are selling something as simple as homemade handcrafts. You will quite literally only have seconds to make a good first impression when a potential customer visits your website. If your site looks as though it has been thrown together by an unskilled web design wannabe, your online presence will suffer.

    Although they may not actually put it into words, most visitors will subconsciously believe that any business that did not put any expertise, thought or professionalism into the creation of their site, will probably be just as

    Successful Tendering - There Are Many Solutions
    There are many solutions for a great tender submission.One of the great mysteries of the “open” competitive tendering process is that each of us has experienced defeat. What mystifies us is that there must have been a mistake – we had the best solution. Of course we did. So did the other three unsuccessful tenderers as did, we hope, the successful one!So, consider this hypothetical tender, which simply asks for a proposal to “make the following equation true by only adding one line to it”:I X = V ISimple enough. Prepare your team to consider what is being asked. Review all the documentation to ensure that nothing has been overlooked. And prepare your tender. You do this, and your tender response is simply:I X (does not equal sign) V ICompliant. One line added to the equal sign to make the equation true and correct. Clearly the winning tender – or is it?As with all projects and activities, there may be many approaches that could be implemented to lead to the same minimum requirements. And this is good and vitally important if we genuinely seek solutions that create long-term sustainable benefits. Still, we can do more than just meeting ‘minimum requirements’ to ensure compliance.<
    consumer appeal, is another thing altogether. To do that requires more than a slap-dash, homemade, bargain-basement job.

    With excellence as your goal, it is important that you make a decision right now to consider your business website as a valuable and vital investment in the ultimate success of your venture. It can be very tempting to try and save a few pennies here and there, particularly in these early stages, but it really is true that you get what you pay for. Saving a little bit of money on your website design now, could end up costing you a fortune in sales in the future.

    So, with that decision made, let’s look at what you need to do in order to create your business website.

    1. Register a Domain Name

    If you were preparing to build a house, you wouldn’t go out and buy all the bricks, tiles, floor-coverings and furnishings if you didn’t already have a block of land to actually build your house on. The same is true when it comes to building your business website. Your online business “home” also needs an address. That’s why the very first thing to do when creating your website is to register a domain name.

    Having a custom domain name will give your business a professional image, as well as making it easier for customers to remember your website address, or URL. When choosing your domain name, make sure that it isn’t too long or complex. Instead, aim for something that people will easily remember and quickly relate to your business, product or service.

    Here are some examples of custom domain names:

    You.com
    YourName.com
    BusinessName.com

    There are many domain extensions to choose from, such as .com, .net, .org. The wide variety of extensions provides a number of alternatives should your first choice of domain not be available.

    2. Designing Your Website.

    Creating a website can seem like an overwhelming task to the web novice, but it doesn’t have to be that way. Thanks to technology, there are now options for everyone--those who want to do it themselves, those who need some help to do it themselves, and those who want someone else to do it for them. Here is a quick and easy guide to the options available:

    A. Using HTML Editors:

    If you already have an extensive knowledge of HTML and website coding, then the next thing you’ll need is a good HTML editing program to write your HTML code. I have always used First Page 2000, which is a full featured HTML editor. There is a free, slightly limited, version of their latest release, First Page 2006, which you can try by downloading the program at the link below:

    http://www.download.com/First-Page-2006/3000-2048-10490779.html?part=dl-FirstPage&subj=uo&tag=button

    You can also use programs such as DreamWeaver, which is one of the best HTML editors available. You can learn more about DreamWeaver at the link below:

    http://www.adobe.com/products/dreamweaver/?promoid=home_prod_dw_082403

    All these programs are designed for the user who has a good knowledge of HTML. If you are scratching your head and wondering, “What’s HTML?” then this type of web design program is not recommended for creating your website. Although these HTML editors are excellent tools for those with HTML know-how, they do require a certain level of proficiency to achieve a professional result.

    Always keep in mind that the look of your website is critical for your business success. It must appear professional--even if you are selling something as simple as homemade handcrafts. You will quite literally only have seconds to make a good first impression when a potential customer visits your website. If your site looks as though it has been thrown together by an unskilled web design wannabe, your online presence will suffer.

    Although they may not actually put it into words, most visitors will subconsciously believe that any business that did not put any expertise, thought or professionalism into the creation of their site, will probably be just as

    Use this Form to Evaluate Your Employees or Yourself
    EMPLOYEE SATISFACTION SURVEYThis is a survey for the employees of [Name of Company] (the "Company"). This survey is intended to give the management of the Company guidance as to improve the workplace environment. This survey is to be answered anonymously.RatingsPlease give your assessment of the Company on the following matters, by circling one of the numbers from one to ten (one being awful, and ten being great)(a) Compensation to employees 1 2 3 4 5 6 7 8 9 10(b) Opportunity for advancement 1 2 3 4 5 6 7 8 9 10(c) Benefits 1 2 3 4 5 6 7 8 9 10(d) Friendly work environment 1 2 3 4 5 6 7 8 9 10(e) Training 1 2 3 4 5 6 7 8 9 10(f) Performance evaluation 1 2 3 4 5 6 7 8 9 10(g) Supervision 1 2 3 4 5 6 7 8 9 10(h) Culture 1 2 3 4 5 6 7 8 9 10(i) Job security 1 2 3 4 5 6 7 8 9 10(j) Flexibility in performing job 1 2 3 4 5 6 7 8 9 10(k) Overall satisfaction with job 1 2 3 4 5 6 7 8 9 102. Employee MoraleHow would you describe general employee morale?Do you have any specific recommendations to improve employee morale?3. GuidanceAre you given enough guidance to perform your job?Are you given enough feedback on your work?Ho
    our online business “home” also needs an address. That’s why the very first thing to do when creating your website is to register a domain name.

    Having a custom domain name will give your business a professional image, as well as making it easier for customers to remember your website address, or URL. When choosing your domain name, make sure that it isn’t too long or complex. Instead, aim for something that people will easily remember and quickly relate to your business, product or service.

    Here are some examples of custom domain names:

    You.com
    YourName.com
    BusinessName.com

    There are many domain extensions to choose from, such as .com, .net, .org. The wide variety of extensions provides a number of alternatives should your first choice of domain not be available.

    2. Designing Your Website.

    Creating a website can seem like an overwhelming task to the web novice, but it doesn’t have to be that way. Thanks to technology, there are now options for everyone--those who want to do it themselves, those who need some help to do it themselves, and those who want someone else to do it for them. Here is a quick and easy guide to the options available:

    A. Using HTML Editors:

    If you already have an extensive knowledge of HTML and website coding, then the next thing you’ll need is a good HTML editing program to write your HTML code. I have always used First Page 2000, which is a full featured HTML editor. There is a free, slightly limited, version of their latest release, First Page 2006, which you can try by downloading the program at the link below:

    http://www.download.com/First-Page-2006/3000-2048-10490779.html?part=dl-FirstPage&subj=uo&tag=button

    You can also use programs such as DreamWeaver, which is one of the best HTML editors available. You can learn more about DreamWeaver at the link below:

    http://www.adobe.com/products/dreamweaver/?promoid=home_prod_dw_082403

    All these programs are designed for the user who has a good knowledge of HTML. If you are scratching your head and wondering, “What’s HTML?” then this type of web design program is not recommended for creating your website. Although these HTML editors are excellent tools for those with HTML know-how, they do require a certain level of proficiency to achieve a professional result.

    Always keep in mind that the look of your website is critical for your business success. It must appear professional--even if you are selling something as simple as homemade handcrafts. You will quite literally only have seconds to make a good first impression when a potential customer visits your website. If your site looks as though it has been thrown together by an unskilled web design wannabe, your online presence will suffer.

    Although they may not actually put it into words, most visitors will subconsciously believe that any business that did not put any expertise, thought or professionalism into the creation of their site, will probably be just as

    Public Relations for Hostels
    In most countries they are hostels for people who travel so they have a place to stay for one or two nights. Many people who visit may not have the money to stay in expensive hotel rooms. Having enjoyed the hospitality of hostels in other countries and even here in the United States, while driving my bicycle from Oregon to Mexico it seems like a wonderful idea.There should be more hostels in the United States of America and in our larger cities there are hostels and they are available, but sometimes people do not know where they are and they need better public relations and promotion to alert travelers of their existence. Word-of-mouth advertising is a good way to promote hostels, but a more robust marketing program is important for them to do the most good.The trick is to get the hostels listed in various travel journals so people know of their existence. By promoting the fact that there are hostels in major US cities, we can increase the importance of cultural exchange with other people who travel from other countries who are used to such facilities. Hostels should join with other nonprofit groups, which get together on a periodic basis and also promote themselves on a web site. Please consider all this in 2006.
    yone--those who want to do it themselves, those who need some help to do it themselves, and those who want someone else to do it for them. Here is a quick and easy guide to the options available:

    A. Using HTML Editors:

    If you already have an extensive knowledge of HTML and website coding, then the next thing you’ll need is a good HTML editing program to write your HTML code. I have always used First Page 2000, which is a full featured HTML editor. There is a free, slightly limited, version of their latest release, First Page 2006, which you can try by downloading the program at the link below:

    http://www.download.com/First-Page-2006/3000-2048-10490779.html?part=dl-FirstPage&subj=uo&tag=button

    You can also use programs such as DreamWeaver, which is one of the best HTML editors available. You can learn more about DreamWeaver at the link below:

    http://www.adobe.com/products/dreamweaver/?promoid=home_prod_dw_082403

    All these programs are designed for the user who has a good knowledge of HTML. If you are scratching your head and wondering, “What’s HTML?” then this type of web design program is not recommended for creating your website. Although these HTML editors are excellent tools for those with HTML know-how, they do require a certain level of proficiency to achieve a professional result.

    Always keep in mind that the look of your website is critical for your business success. It must appear professional--even if you are selling something as simple as homemade handcrafts. You will quite literally only have seconds to make a good first impression when a potential customer visits your website. If your site looks as though it has been thrown together by an unskilled web design wannabe, your online presence will suffer.

    Although they may not actually put it into words, most visitors will subconsciously believe that any business that did not put any expertise, thought or professionalism into the creation of their site, will probably be just as

    Thinking of Setting Up Your Own Online Business? Think Again!
    Internet business is a growing trend now, many companies are diversifying their offline business, creating a new channel through the Internet. You may think why? There are many factors such as bigger market, lower cost and effectiveness.Let me share with you a story:I have always wanted to set up my own online store but I dumped my plan and venture into affiliate programs. You ask why? My reasons are simple and straight forward, I don’t have the capital. Well, I did say that the cost for going into online business is lower as compare to offline business but consider that you need to create your own product, build and maintain your own e-commerce store, logistics, payment, sales copy, paper work etc. It’s going to cost you some money and time to get everything up and running.I took all these factors into consideration and decided that affiliate programs was the best online business for me to start with.What is an affiliate program?Affiliate program is like a joint venture with a partner which is also known as the affiliate company. Most of the times the affiliate company will provide you with all the tools you need to promote their product. All you need to do is to drive traffic to your website. You will get to keep as much a
    has a good knowledge of HTML. If you are scratching your head and wondering, “What’s HTML?” then this type of web design program is not recommended for creating your website. Although these HTML editors are excellent tools for those with HTML know-how, they do require a certain level of proficiency to achieve a professional result.

    Always keep in mind that the look of your website is critical for your business success. It must appear professional--even if you are selling something as simple as homemade handcrafts. You will quite literally only have seconds to make a good first impression when a potential customer visits your website. If your site looks as though it has been thrown together by an unskilled web design wannabe, your online presence will suffer.

    Although they may not actually put it into words, most visitors will subconsciously believe that any business that did not put any expertise, thought or professionalism into the creation of their site, will probably be just as lacking when it comes to the provision of their service. The immediate impression made is that the business is inferior and unreliable--and it is an impression that is made an instant before that potential customer clicks their mouse and is gone forever.

    If you do have the skills and knowledge to be able to create your own website using an HTML editor or web design program, there are still two more things that you will need before your website can be revealed to the world.

    The first is that you will need to arrange for website hosting. If we think back to the analogy of the website being the house and the domain name being the address, then the web host would be, more or less, the suburb. Quite simply, a web host provides you with the space to be able to upload your website so that others can view it.

    To be able to upload your website files to your choice of web host, you will need an FTP program. FTP is short for “file transfer protocol,” and is essentially a secure and simple way to transfer files from your computer to your web host’s server. If you do not already have an FTP program, it is quite easy to find and download one. Do a search on the web for “FTP program” and you will discover that there are many to choose from.

    B. Use an Online Site Builder:

    If you have been left with your head spinning after reading about HTML, editing programs, web hosts and FTP, then don’t despair. Thanks to some great, new, technology, there is a solution designed with you in mind.

    Probably the easiest and most cost effective way to build a professional site is to use an online site builder. These online web design tools make it possible for anyone to create a site that can get results.

    Website hosting is normally included as part of these services, and there shouldn’t be any need for the user to know anything about FTP. Instead of building your site using an editing program on your computer, you do it all online with an easy to use site builder. As you build your pages, your website is automatically updated from your site builder account. If you do need to upload any pictures or files, the file transfer is normally handled from your site builder account, rather than from your computer to your host.

    Most online site builders incorporate technology that allows the user to create their web pages as simply as if they were typing in a word processor. However, not all online site builders are the same, and it is important to compare the relative benefits of each--but keep in mind that best value for money does not always mean the cheapest service available.

    There are some very inexpensive online site building programs that do look quite good at first glance. However, these services often have many hidden costs, with the user being charged for extra features, such as additional pages, ecommerce, shopping carts, etc. So when comparing online site builders, take particular notice of what is, and isn’t, included in the initial cost. Once again, remember that it is very important not to pinch pennies at the expense of having a great website.

    The best thing to do is to look for an online site builder that includes all the features in the initial cost, without the need to upgrade. One such service is the Quick Store Builder.

    In my opinion, here are some of the best site builders on the web today:

    http://www.quickstorebuilder.com/ http://www.highpowersites.com/

    C. Hire a Web Designer:

    If the thought of creating your own business website is giving you a headache, then it is probably time to call in the expertise of a web designer to do the job for you. However, be prepared that this is not an inexpensive option. Hiring the services of a good web designer can cost thousands of dollars. Even so, if you believe that this is the only option available to you, the end result should be worth the extra cost.

    D. Free Services:

    When considering how best to go about creating your business website, using a

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