It’s known as ghostwriting or work-for-hire assignments, and it’s done all the time.

However, not just any writer will do. When you’re going to put your money on the table, you’ve got to make sure that it’s worth the investment. And to do that, you need to do a little homework.

In addition to being a ghostwriter and a freelance author, I also run a small writing agency. When I decided to hire on additional writers, I had to do my homework too! In my quest to find other great writers to join my team, my final decisions are based on the answers to five simple questions. The same five questions I’m about to share with

Despite this fact, hoards of websites have neglected this rule, in favor of writing designed to “trick” search engines into sending traffic their way.

Unfortunately, once an interested visitor clicks through, they’re greeted with little more than stale, outdated copy, further complicated with the insertion of sometimes baffling keywords and keyword search phrases.

The result? They leave – and fast! And once they’ve left, they rarely, if ever, come back.

Other websites have avoided this pitfall via a different avenue known as free reprint articles from sites like www.EzineArticles.com. And, while this is a vast improvement over clumsy and careless keyword saturation, it provides obstacles of it’s own.

So, what’s the problem?

Originality!

While the articles you find with free reprint rights are often fantastically written, they are anything but one of a kind. The same article that you decide to use might also be found on hundreds, even thousands, of websites.

This happens because free articles are a powerful promotional tool of the authors who are trying to establish themselves as experts in their fields. The more times these articles are published (with the resource box still intact) the more exposure the author gains.

It’s great for them, but not so great for you. And while there’s nothing wrong with providing your visitors with articles and resources written by others, you still need to offer them something powerful, unique and new so that you can establish YOURSELF as an expert in YOUR industry or field.

The BEST way to avoid either of these pitfalls is to create your own creative and compelling content. Content that can’t be found anywhere else.

Now, all of this is well and good if you’re a great writer, and interesting headlines and copy come to you naturally.

But what if you’re not a great writer? What if you’re not even a mediocre writer? What if you’re a terrible writer?

In situations like these, many websites just give up and throw in the towel. You may have even found yourself contemplating this course of action.

But, before you do, I’d like you to seriously entertain another option, one that can get you the results you’re after: hiring someone else to write the content for you. Content with your name in the by-line; content that you own wholly, completely and totally. The best part – you don’t have to write it and you still get the results you’re after!

It’s known as ghostwriting or work-for-hire assignments, and it’s done all the time.

However, not just any writer will do. When you’re going to put your money on the table, you’ve got to make sure that it’s worth the investment. And to do that, you need to do a little homework.

In addition to being a ghostwriter and a freelance author, I also run a small writing agency. When I decided to hire on additional writers, I had to do my homework too! In my quest to find other great writers to join my team, my final decisions are based on the answers to five simple questions. The same five questions I’m about to share with y

So, what’s the problem?

Originality!

While the articles you find with free reprint rights are often fantastically written, they are anything but one of a kind. The same article that you decide to use might also be found on hundreds, even thousands, of websites.

This happens because free articles are a powerful promotional tool of the authors who are trying to establish themselves as experts in their fields. The more times these articles are published (with the resource box still intact) the more exposure the author gains.

It’s great for them, but not so great for you. And while there’s nothing wrong with providing your visitors with articles and resources written by others, you still need to offer them something powerful, unique and new so that you can establish YOURSELF as an expert in YOUR industry or field.

The BEST way to avoid either of these pitfalls is to create your own creative and compelling content. Content that can’t be found anywhere else.

Now, all of this is well and good if you’re a great writer, and interesting headlines and copy come to you naturally.

But what if you’re not a great writer? What if you’re not even a mediocre writer? What if you’re a terrible writer?

In situations like these, many websites just give up and throw in the towel. You may have even found yourself contemplating this course of action.

But, before you do, I’d like you to seriously entertain another option, one that can get you the results you’re after: hiring someone else to write the content for you. Content with your name in the by-line; content that you own wholly, completely and totally. The best part – you don’t have to write it and you still get the results you’re after!

It’s known as ghostwriting or work-for-hire assignments, and it’s done all the time.

However, not just any writer will do. When you’re going to put your money on the table, you’ve got to make sure that it’s worth the investment. And to do that, you need to do a little homework.

In addition to being a ghostwriter and a freelance author, I also run a small writing agency. When I decided to hire on additional writers, I had to do my homework too! In my quest to find other great writers to join my team, my final decisions are based on the answers to five simple questions. The same five questions I’m about to share with

It’s great for them, but not so great for you. And while there’s nothing wrong with providing your visitors with articles and resources written by others, you still need to offer them something powerful, unique and new so that you can establish YOURSELF as an expert in YOUR industry or field.

The BEST way to avoid either of these pitfalls is to create your own creative and compelling content. Content that can’t be found anywhere else.

Now, all of this is well and good if you’re a great writer, and interesting headlines and copy come to you naturally.

But what if you’re not a great writer? What if you’re not even a mediocre writer? What if you’re a terrible writer?

In situations like these, many websites just give up and throw in the towel. You may have even found yourself contemplating this course of action.

But, before you do, I’d like you to seriously entertain another option, one that can get you the results you’re after: hiring someone else to write the content for you. Content with your name in the by-line; content that you own wholly, completely and totally. The best part – you don’t have to write it and you still get the results you’re after!

It’s known as ghostwriting or work-for-hire assignments, and it’s done all the time.

However, not just any writer will do. When you’re going to put your money on the table, you’ve got to make sure that it’s worth the investment. And to do that, you need to do a little homework.

In addition to being a ghostwriter and a freelance author, I also run a small writing agency. When I decided to hire on additional writers, I had to do my homework too! In my quest to find other great writers to join my team, my final decisions are based on the answers to five simple questions. The same five questions I’m about to share with

But what if you’re not a great writer? What if you’re not even a mediocre writer? What if you’re a terrible writer?

In situations like these, many websites just give up and throw in the towel. You may have even found yourself contemplating this course of action.

But, before you do, I’d like you to seriously entertain another option, one that can get you the results you’re after: hiring someone else to write the content for you. Content with your name in the by-line; content that you own wholly, completely and totally. The best part – you don’t have to write it and you still get the results you’re after!

It’s known as ghostwriting or work-for-hire assignments, and it’s done all the time.

However, not just any writer will do. When you’re going to put your money on the table, you’ve got to make sure that it’s worth the investment. And to do that, you need to do a little homework.

In addition to being a ghostwriter and a freelance author, I also run a small writing agency. When I decided to hire on additional writers, I had to do my homework too! In my quest to find other great writers to join my team, my final decisions are based on the answers to five simple questions. The same five questions I’m about to share with

It’s known as ghostwriting or work-for-hire assignments, and it’s done all the time.

However, not just any writer will do. When you’re going to put your money on the table, you’ve got to make sure that it’s worth the investment. And to do that, you need to do a little homework.

In addition to being a ghostwriter and a freelance author, I also run a small writing agency. When I decided to hire on additional writers, I had to do my homework too! In my quest to find other great writers to join my team, my final decisions are based on the answers to five simple questions. The same five questions I’m about to share with you…

1. How much writing experience do they have? Is this a full-time pursuit, or is it a part-time job? The more experience a writer has, the greater the chances are that you’ll be pleased with the final product. However, on that same note, great writers have to start somewhere. If your budget can’t afford the best, there’s nothing wrong with taking risks with new, unproven, but promising writers. But it’s always best to know what you’re dealing with up front.

2. Can they provide you with writing samples, professional references or verifiable testimonials? It’s ultimately up to you what standards you set. You may want a widely known author to handle your work, or you may just want a chance to see their writing style. However, it’s in very bad taste to ask a writer for a “free sample” without some solid commitment to hire their services. Of course, if they offer it themselves, go for it!

3. How do they establish their rates? Are they paid hourly, by the word or by the project? While this is just my own opinion, I feel that it’s better to work with writers who charge by the word or by the project. Why? Well, quite simply, an hour isn’t very definitive when it comes to writing. Some hours you’re prolific, other hours, you stare at a computer screen until your eyes are glazed over and there’s still nothing new on the page. I feel that clients should be charged for results, not time.

4. How soon (realistically) can they complete your assignment? When you approach a writer about deadlines, it’s best to first ask them what deadline they’d feel comfortable with, instead of pressuring them with certain time limits. However, they should agree to a solid deadline BEFORE starting a writing assignment, and be held accountable to sticking to it. Missing deadlines is a major no-no in the industry, and any writer who consistently misses their deadlines should be carefully re-evaluated before offering them future assignments.

5. Do they offer a guarantee? If there’s an error or inconsistency, bad grammar or some other problem with the final draft, will they fix it for free, or do they charge you yet again? How many revisions are included in the price? Learning now is much better than learning later, when it may already be too late!

While there aren’t really any wrong answers, the answers to these questions WILL help you logically decide whether the writer in question is right or wrong for your specific project needs.

If you’ve been struggling with the impact of your web presence, give this a shot before throwing in the towel