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    Reverse The Risk And Boost Your Profits
    As a business owner or marketer, if you don't reverse the risk in your product and/or service offerings, you're really missing out in what can be one of the most powerful weapons in your marketing arsenal.Risk Reversal DefinedRisk Reversal, in essence, means that you, the business owner, assumes all the risks associated with the business transactions, and your customers none.Why Reverse The Risk?The main reason that you'll want to reverse the risk is so that you may boost your sales and profits.Risk Reversal can easily be achieved by providing an Extraordinary Guarantee. An example would be an iron-clad, no-questions-asked money back guarantee.Buyers, especially Internet Buyers, are generally skeptical. This is particularly so if they've never dealt with you or your business before. Your
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    Personal Contacts: The Key to Successful Networking
    When the word "networking" is used, we tend to think of upwardly mobile college graduates with a bursting day timer in hand chatting up the competition at business meetings, conventions, or workshops. The average blue/pink/white collar worker disconnects, feeling that they could never be that pushy, don't know enough people to even start the attempt, and that the method only works in competitive business environments.Wrong!While networking can, and often does, follow such a scenario, the concept is much broader than that. The premise is that most people find a job through someone they know. It may be a direct referral or, more likely, indirectly hearing about an opening that seems suitable.Procedurally, networking could not be simpler: contact everyone you know to see if they have any firsthand knowledge about job opportunities. Then con
    1 of the
    How to Create a Gift Certificate Program
    It's that time again - you’re starting off a new year and thinking about your business goals for the year. One of those goals will most likely include an intention to bump up your business a little and bring in some more revenue. One promotional idea worth exploring is a gift certificate program. Retailers almost always have a gift certificate system in place, but a lot of service businesses don't.Why not? The answer I hear most often is "I haven't got around to it yet!" So I'm going to share a couple tips to get you started.What kind of gift certificates do you want?There are 2 basic types. It's really nice to have both:The paid-for kind of gift certificate is purchased by one of your customers for another person. Not only is it a way to serve new customers, it's a way to serve your current ones. People love sharing
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    Create Enormous Value, Create Enormous Wealth For Your Business
    Are you being paid too lowly? How about having your customers paying you more? While many small businesses are competing on price, you may want to go the other way - increase your price.Most small businesses are competing on price mainly because they are selling the same things. There is no innovation, little value created. Therefore the only way for them to survive is to sell at lower price to attract the customers.Engaging in a price war is tedious and a waste of effort. You are doing more work but earn little profit. I would discourage any business that would like to grow to engage in a price war.Now the point is, if you do not lower your price, how do you create more customers.Be innovative, create more values and increase your price. Take for example Nike. There are many sports brand in the world, yet Nike's shoe is selling
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    You Can't Climb to Success Unless Someone Is Holding the Ladder
    No one, I repeat, no one gets to a level of fame, fortune and notoriety by themselves. Everyone needs someone to help them achieve greatness. Michael Jordan was the star, but he needed his team mates in order to win. Behind every great performer (and not so great performer) there are managers, promoters, publicists and more all standing in their shadow doing what needs to be done to move their star even higher.My role as a career coach is to hold your ladders as you climb to your desired level of success. That ladder is constructed and strengthened by an effective resume, strong networking and research skills and reinforced by interview tips that are honed to achieve results. You, however, determine what it is you intend to reach at the summit of that ladder.If you want to be successful, then find someone who is doing what you want to do (or is
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    What They See Trumps What We Say
    How many times have you ordered an expensive meal, received fair service and food, and still been dissatisfied or tempted to skimp on a gratuity? What went wrong? Was it a little sarcasm from your waiter or indifferent arrogance from your maitre d’? These occasions are affected not only by the fairness of the transaction (money for food), but by your degree of confidence and trust in the person with whom you must interact. The significance of verbal and nonverbal communication pitfalls once again reveal themselves. Communication skills affect how we are perceived and—wait—how often we are sued?People in business get sued not only due to unethical business practices, but because of how they make customers, clients and patients feel. People don’t care about your education or income; people want respect, sincerity and other signs you care. What th
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