Four More Hypnotic Selling Techniques
And and ButVicky Pollard is making the word “but” celebrated in comedy circles. Yeah, but, no, but yeah, but no….Surprisingly the word but has enormous powers as it draws your attention. Unfortunately we use the word “but” to draw someone’s attention to a negative.“The product will work here but the feature set isn’t quite appropriate.” “The benefits are numerous but my fee is ?x”is price quite routinely!

Another component is what Dan Kennedy calls "selling cash at a discount". If I have a 2-page report that shows you how to make an extra $500, and price it at $250, I am giving buyers a GREAT deal. That's because they can use the information to double their

That's an interesting point - one I've often wondered about, and better minds than mine have grappled with for many years. It's critically important. If you under-price your product, you are leaving money on the table. And if you over-price, you'll lose sales.

But despite all the research and data, there still is no surefire way to assess the best price for an information product you are about to launch. Deciding upon your sale price is an equal mix of calculated guesswork, inspired thinking and sheer luck.

Pricing is determined by what the market will bear. If other products and services of a comparable nature to what you offer are selling well at a particular price point, then your product too will very likely fit in at that level.

Pricing is also limited by 'channel'. Ebooks, for example, fetch an upper price limit of $100 even in the hypey Internet marketing field, while the same content presented as an 'audio course' will easily sell at $197, probably a lot higher.

And books sold in physical printed form in an offline bookstore would be hard to sell at $97 or higher - while ebooks are sold on the Internet at this price quite routinely!

Another component is what Dan Kennedy calls "selling cash at a discount". If I have a 2-page report that shows you how to make an extra $500, and price it at $250, I am giving buyers a GREAT deal. That's because they can use the information to double their

research and data, there still is no surefire way to assess the best price for an information product you are about to launch. Deciding upon your sale price is an equal mix of calculated guesswork, inspired thinking and sheer luck.

Pricing is determined by what the market will bear. If other products and services of a comparable nature to what you offer are selling well at a particular price point, then your product too will very likely fit in at that level.

Pricing is also limited by 'channel'. Ebooks, for example, fetch an upper price limit of $100 even in the hypey Internet marketing field, while the same content presented as an 'audio course' will easily sell at $197, probably a lot higher.

And books sold in physical printed form in an offline bookstore would be hard to sell at $97 or higher - while ebooks are sold on the Internet at this price quite routinely!

Another component is what Dan Kennedy calls "selling cash at a discount". If I have a 2-page report that shows you how to make an extra $500, and price it at $250, I am giving buyers a GREAT deal. That's because they can use the information to double their

If other products and services of a comparable nature to what you offer are selling well at a particular price point, then your product too will very likely fit in at that level.

Pricing is also limited by 'channel'. Ebooks, for example, fetch an upper price limit of $100 even in the hypey Internet marketing field, while the same content presented as an 'audio course' will easily sell at $197, probably a lot higher.

And books sold in physical printed form in an offline bookstore would be hard to sell at $97 or higher - while ebooks are sold on the Internet at this price quite routinely!

Another component is what Dan Kennedy calls "selling cash at a discount". If I have a 2-page report that shows you how to make an extra $500, and price it at $250, I am giving buyers a GREAT deal. That's because they can use the information to double their

e hypey Internet marketing field, while the same content presented as an 'audio course' will easily sell at $197, probably a lot higher.

And books sold in physical printed form in an offline bookstore would be hard to sell at $97 or higher - while ebooks are sold on the Internet at this price quite routinely!

Another component is what Dan Kennedy calls "selling cash at a discount". If I have a 2-page report that shows you how to make an extra $500, and price it at $250, I am giving buyers a GREAT deal. That's because they can use the information to double their

is price quite routinely!

Another component is what Dan Kennedy calls "selling cash at a discount". If I have a 2-page report that shows you how to make an extra $500, and price it at $250, I am giving buyers a GREAT deal. That's because they can use the information to double their investment in buying it.

But it is possible to carry this rule too far.

In some online niches, like Internet marketing, this concept has been stretched so thin there are some fluff-laden infoproducts selling at ridiculous multiples of the price of other comparable products. This is fuelled by high-pressure salesmanship and powerful copywriting. It is very likely a backlash will soon follow, condemning such practices and forcing vendors to drive pricing down to the level where value is higher.

A unique market segment is the BOP (bottom of pyramid) marketplace. This is a market of 4 BILLION prospects living on less than $1 a day. You could have the world's very best info priced at $5 and they will NOT buy - because they cannot afford it.

At this point, the only formula that works in this market is:

PRICE = PROFIT + COST

You figure out your price first (say, $1 for a book), then decide how much profit you want (say, $0.25) - and then go about creating the product and distributing it at LESS than $0.75

Tough? You bet. Profitable? I wouldn't have believed it, until I heard Dr.Prahalad's lecture and saw