iew of your topic, of the things that belong in your niche, or the things that you study or teach about. Your $10 all the way up to, perhaps, a $47 or a $5And the whole idea is that the big part of the funnel is your free items, your low-priced items, in the middle of the funnel you have medium-priced items—anything ranging from, say, $50 on up to $2-300—then the smaller end of the funnel, you’re going to start seeing some $500-$1000 products, and then at the very tight end of the funnel, you’re going to start seeing some much larger items--$5000, $10,000 products.

Now, when you’re building your sales funnels, what do these products look like? For example, what is a free product? A free product is typically an eight to ten page e-book that simply gives an overview of your topic, of the things that belong in your niche, or the things that you study or teach about. Your $10 all the way up to, perhaps, a $47 or a $5

ything ranging from, say, $50 on up to $2-300—then the smaller end of the funnel, you’re going to start seeing some $500-$1000 products, and then at the very tight end of the funnel, you’re going to start seeing some much larger items--$5000, $10,000 products.

Now, when you’re building your sales funnels, what do these products look like? For example, what is a free product? A free product is typically an eight to ten page e-book that simply gives an overview of your topic, of the things that belong in your niche, or the things that you study or teach about. Your $10 all the way up to, perhaps, a $47 or a $5

y tight end of the funnel, you’re going to start seeing some much larger items--$5000, $10,000 products.

Now, when you’re building your sales funnels, what do these products look like? For example, what is a free product? A free product is typically an eight to ten page e-book that simply gives an overview of your topic, of the things that belong in your niche, or the things that you study or teach about. Your $10 all the way up to, perhaps, a $47 or a $5

what do these products look like? For example, what is a free product? A free product is typically an eight to ten page e-book that simply gives an overview of your topic, of the things that belong in your niche, or the things that you study or teach about. Your $10 all the way up to, perhaps, a $47 or a $5iew of your topic, of the things that belong in your niche, or the things that you study or teach about. Your $10 all the way up to, perhaps, a $47 or a $50 product is going to be an e-book of anywhere from 40 to 80 pages, and is going to go a little bit more into detail about what someone would do to get involved in your niche, whatever that is, whether it’s a teaching type of (inaudible 3:19) or it’s an explanatory e-book.

A higher-priced product, ranging anywhere from above $50 on up to a couple hundred dollars, might include one other audio or video element, so perhaps a 40 or 50 or 100 page e-book, with a couple of CDs, or perhaps a couple of mp3 recordings and a 50 page e-book, or, perhaps, a step-by-step guide for doing something—you know, five steps for t