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Member You - Guidelines for Writing Successful Business Video Presentations
What’s in a name?Think of your business name as an external mask for your business. If it’s something your target audience like, they would consider checking it, if they don’t, in most cases you have lost a customer even before you could tell them what your product or service is. Your marketing campaign is usually like a beautiful outer covering for your business which attempts to portray it as the best business on earth for various reasons and the quality of your business name can have a great positive or negative impact on your marketing campaign. Many marketing campaigns are solely based on business names. Despite this many people, completely ig
As video professionals, we need to support these needs and desires, build on them and never diminish them. We satisfy the audience's needs in the following ways:
·The presentation neither over nor underwhelms by presenting too much or too little
Ronald Coase, the Nobel Prize winner of economics in 1992, brought the transaction cost theory to the world (or at least this transaction cost theory has been assigned to him). This theory postulates (amongst other things) that organizations exist because of market inefficiencies.Coase dedicated much of his studies to the differences between the economic systems and firms. Transaction costs link both of these:Transaction costs, in my view, become the factor upon which the productivity of the economic system depends. (http://coase.org/coaseremarks2002.htm)Because of inefficiencies in economic markets, it is more efficient to or
Successful presentations directly create a bridge between your client's purpose and the audience's motivation. As writers and producers, we search for ideas to help us make that match. We find those ideas—by asking the right questions.
Communications and training presentations support a problem-solving process initiated by our clients. Our challenge is to relate our client's goal to the needs and desires of the audience. While our clients focus on how the goal benefits the organization, our focus is how it benefits the audience. There must always be a benefit for the audience.
Audience expectations
What does an audience want from a corporate or educational video presentation? Learning theory tells us:
·People learn what they need and want to know right now.
·They are most interested in information and skills that give them greater control over their life experience.
·They see themselves as experts in their own lives and want to be treated as such. Responding to audience expectations
As video professionals, we need to support these needs and desires, build on them and never diminish them. We satisfy the audience's needs in the following ways:
·The presentation neither over nor underwhelms by presenting too much or too little
All Big Resorts have peak seasons and during these peak seasons they receive the bulk of their business from very high paying customers. But what can a resort do during the non-peak seasons? It makes sense to fill it up with people and paying customers even if those customers are not amongst the high-roller and high net worth customers.It is therefore recommended that during the off-season in these resorts that they try to get local clientele to come into their facilities and one of the best ways to do this is by way of direct-mail marketing campaigns that are sent out within a 50 mile radius to all the ZIP codes surrounding the resort area.<
Communications and training presentations support a problem-solving process initiated by our clients. Our challenge is to relate our client's goal to the needs and desires of the audience. While our clients focus on how the goal benefits the organization, our focus is how it benefits the audience. There must always be a benefit for the audience.
Audience expectations
What does an audience want from a corporate or educational video presentation? Learning theory tells us:
·People learn what they need and want to know right now.
·They are most interested in information and skills that give them greater control over their life experience.
·They see themselves as experts in their own lives and want to be treated as such. Responding to audience expectations
As video professionals, we need to support these needs and desires, build on them and never diminish them. We satisfy the audience's needs in the following ways:
·The presentation neither over nor underwhelms by presenting too much or too little
In an age where everyone is practically well educated as a consumer, products are responding by becoming more refined. Without doubt, price, performance and features are extremely important considerations in consumer products, yet, any number of attributes, performance specifications or price enticements will not influence potential buyers if they do not essentially like a product.The ultimate quality creation of consumer products depends on the resources that go into the consumer product development project. Consumer product designers are capable of and must contribute a lot more towards the development of a product than aesthetics alone. Consumer
Audience expectations
What does an audience want from a corporate or educational video presentation? Learning theory tells us:
·People learn what they need and want to know right now.
·They are most interested in information and skills that give them greater control over their life experience.
·They see themselves as experts in their own lives and want to be treated as such. Responding to audience expectations
As video professionals, we need to support these needs and desires, build on them and never diminish them. We satisfy the audience's needs in the following ways:
·The presentation neither over nor underwhelms by presenting too much or too little
The pet care business is booming and leading to a very good income for those who love and want to work with animals, especially for those who want to care for dogs. There is definitely no shortage of opportunities in the pet care business and indeed there has been no better time to get established with pet care because pet popularity is at its' peak. Americans and people from countries all over the world literally spend thousands each year on such things as boarding, breeding, grooming, pet sitting and pet accessories. The experts in the field claim that this trend will only increase. Indeed one of the fastest segments of the home-based business is the pe
·People learn what they need and want to know right now.
·They are most interested in information and skills that give them greater control over their life experience.
·They see themselves as experts in their own lives and want to be treated as such. Responding to audience expectations
As video professionals, we need to support these needs and desires, build on them and never diminish them. We satisfy the audience's needs in the following ways:
·The presentation neither over nor underwhelms by presenting too much or too little
China is the fastest growing aviation market in the world thanks to the expansion of its air freight and air passenger industries. With air freight growth volumes predicted to drop off this year, how will the country’s significance in the aviation market be affected?The growth of China’s air freight industry has led to a surge in the Asian cargo business over the last few years. This is reflected in the fact that air freight from Asia to Dallas Fort Worth airport (which is the leader in Asian cargo in the eastern and southern U.S) increased by 42% in 2004.However, it is expected that China’s air freight volume growth will ea
As video professionals, we need to support these needs and desires, build on them and never diminish them. We satisfy the audience's needs in the following ways:
·The presentation neither over nor underwhelms by presenting too much or too little information.
·The information is immediately usable.
·The pacing allows the audience to feel they have control over the experience by going neither too fast nor too slow.
·The format or creative treatment engages their imagination in ways that allow them to identify with the problem presented and see themselves taking control and succeeding at the solution.
The video environment provides an opportunity for the audience to reevaluate and adjust their viewpoint, and try out new behaviors. They rehearse new behaviors and skills in their mind's eye. By the end of the presentation, they decide whether change is worth the risk.
Waiting for answers
Screenwriter Syd Field says, "Writing is the process of asking the right questions then waiting for the answers." This also is an excellent description of the preproduction process. During its early stages, we focus on left brain, logical analysis concerning our client's goal and the audience's motivation. In the later stages, we begin the right brain work of trying out various treatment ideas—ways we can use the medium to convey our mes
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