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  • Member You - Is Competition Really the Problem?

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    When fear is our focus and scarcity our attitude, our perceptions of the world around us are skewed. We gather incomplete data about c

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    The undercurrent in U.S. business today may well be one of fear and even desperation. It would be easy to make such an assessment based on the number of words that have been written on the subject of competition. Businesses in the United States have lost their edge, if the flood of articles and reports on the subject are to be believed.

    But is the problem really competition for customers or a share of the marketplace? Or is it something else?

    A Focus on Scarcity

    We could make a case that the real enemy of any business today is the focus on scarcity driven by fear. Fear of losing "the edge," of losing perceived global leadership, of losing profits.

    Of losing the business entirely.

    When fear is our focus and scarcity our attitude, our perceptions of the world around us are skewed. We gather incomplete data about co

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    n written on the subject of competition. Businesses in the United States have lost their edge, if the flood of articles and reports on the subject are to be believed.

    But is the problem really competition for customers or a share of the marketplace? Or is it something else?

    A Focus on Scarcity

    We could make a case that the real enemy of any business today is the focus on scarcity driven by fear. Fear of losing "the edge," of losing perceived global leadership, of losing profits.

    Of losing the business entirely.

    When fear is our focus and scarcity our attitude, our perceptions of the world around us are skewed. We gather incomplete data about c

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    >But is the problem really competition for customers or a share of the marketplace? Or is it something else?

    A Focus on Scarcity

    We could make a case that the real enemy of any business today is the focus on scarcity driven by fear. Fear of losing "the edge," of losing perceived global leadership, of losing profits.

    Of losing the business entirely.

    When fear is our focus and scarcity our attitude, our perceptions of the world around us are skewed. We gather incomplete data about c

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    t the real enemy of any business today is the focus on scarcity driven by fear. Fear of losing "the edge," of losing perceived global leadership, of losing profits.

    Of losing the business entirely.

    When fear is our focus and scarcity our attitude, our perceptions of the world around us are skewed. We gather incomplete data about c

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    f losing the business entirely.

    When fear is our focus and scarcity our attitude, our perceptions of the world around us are skewed. We gather incomplete data about conditions because we have conditioned ourselves to see only a small part of the total picture. Poor decisions are the result, diverting our attention from the business's right and proper focus.

    "But what ABOUT the competition? Those people are really out there, you know, and they are stealing our customers!" I actually heard someone use these very words just last week. Yes, what about the competition?

    If we focus on what our "competitors" are doing, we shift our attention from the real work and service of our businesses. In reality, incorrect focus causes us to lose more customers to those we label as our competitors.

    So...

    What Is Right Focus?

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