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    Talk Radio Success
    You do not have to hire a publicist or advertise through a booking service to promote your books on talk radio. My friend Stephen Schochet and I have been scheduling our own radio appearances for several years. Working independently, we have, between us, logged over 1,000 interviews, and we continue to sell our books, CDs, and audiotapes year in and year out.Our system may not be right for everyone. After all, we are both pretty good amateur publicists. We know h
    Schedule Telemarketing Time For More Success
    Telephone canvassing, or cold calling, is the practice of sitting down with a long list of potential prospects you've never met and telephoning them, one at a time, to learn which of them needs what you sell and then arranging to sell it to them.Believe me, nobody likes telephone cold calling. Salesmen don't like it because they perceive that cold calls are to unfriendly, unkind strangers who would rather see you in a California kickboxing ring, going one-on-one
    Do
    Can Preparing and Delivering a Seminar Help Market Your Business?
    I think we all know the answer to this question.Of course getting up in front of multiple, very qualified prospects for your product or service will result in additional interested parties willing to investigate or buy what you have to offer. It also establishes you as an expert in whatever you do.But that is not why I am writing this post.My main question for you is...Why don't more business owners use this most profitable technique?I
    Do
    Working with Difficult People: 3 Questions to Help You Turn Your Tormentors into Teachers
    The Dance of ConflictWhen faced with the prospect of meeting with a confrontational employee, the project manager of a New Hampshire insurance company heaved a sigh. Not again, he thought to himself. Every conversation with this guy is a struggle.He decided to use the meeting as an opportunity to shift perspective and try a new approach. He began by imagining that the employee had good intentions but was a bit rough around the edges. He considered that may
    o
    Retail Management Interview – READY?
    Are you ready to make that internal move? Retail provides many opportunities to move up, move quickly and move often. You may be interviewing for positions such as Key Holder, Assistant Manager and Store Manager or even as a Regional Manager. The concept is the same. How are you and your experiences able to provide the numbers, able to keep operations in line and all while keeping client experience high? You have one shot to prove it and that is in the interview.
    o
    Dramatically Increase Your Teleseminar Value By Keeping Your Listeners
    Have you ever been on a teleseminar that just didn't keep you engaged? You know the ones I'm talking about. The presenter just goes on and on and on and on ... yada, yada, yada. And it's like you, the listener, didn't even exist.I've been on a few of these calls, but usually not for long. Unless there was something somewhere in the content that I really wanted to hear, I got off the phone. I've spoken to a lot of seminar participants (mine and others) and the com
    yo

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