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Member You - Rules to Setting Business Goals and Objectives: Why and How to be SMART
When coming up with killer sales copy that sucks in orders faster than a overcharged vacuum cleaner you must follow the AIDA principle.Attention...At the top of the sales letter you must get the readers attention. You've only got about 3 seconds so it must be good. The main purpose of a headline is to sell the reader to continue reading further. The other purpose is to grab the prospect's attention quickly. The headline should be the sum of your entire sales letter in about 15 picture action oriented words or less. Picture action words are like... "Jump through a hoop of fire" or "Scarier than falling off a ten story building" or "More Power Than A Raging Bull". "Mouth Watering Juicy Steak". Did you notice yourself picturing those things? Words entering the mind can be very powerful if done correctly.Interest...Here you want to outline some of the benefits of your product or service. You want to make the reader interested in what you are offering. You could clearly define the problem your reader is ha
- gives participants a sense of direction, a glimpse of where they’re going to;
- motivates the leaders and their teams, since it is quite the custom of establishing some sort of reward once the team successfully completed a project;
- offers the support in evaluating the success of an action or project.
The 5 Rules of Set
Is a franchise in your future, are you looking to own your own business? Is it safe you ask? Well, No franchise is a complete guarantee for success of course and yet it would seem that a franchise which has opened hundreds of units or is well on their way has learned a lot of things the hard way that you most likely do not wish to learn the hard way in your own business when it is all your own money, home second mortgage and kids college funds on the line, literally.So can a coffee franchise fail? Well, yes this is possible however consider what we are talking about and America’s love for coffee for moment will you? Does that mean it cannot fail? No, it could fail. Nevertheless, a Coffee Franchise, is a good bet and is a good strong franchise model and many are doing well in many markets and even across the street from many Starbucks so the franchise model is sound. And that is what you are up against, competition wise.And really same store profits are down at Starbucks and what happened? Stock turned down in the first ti
That applies to any kind of plan, whether we're talking business or personal finances, university degrees or NGO programs, website promotion or weight loss.
Setting objectives and milestones is of crucial importance for any planning activity and is the core of its success, or failure. Knowing how to set objectives is not exactly rocket science in terms of complexity, but any strategist should know the basic rules of how to formulate and propose objectives. We will see in this article why objectives play such a major role within a company's planning and strategic activities, how they influence all business processes, and we will review some guidelines of setting objectives.
The Importance of Setting Objectives
One might wonder why we need to establish objectives in the first place, why not let the company or a specific activity just run smoothly into the future and see where it gets. That would be the case only if we really do not care whether the activity in discussion will be successful or not: but then, to use a popular saying, "if something deserves to be performed, then it deserves to be performed well". In other words, if we don't care for the results, we should not proceed with the action at all.
Setting objectives before taking any action is the only right thing to do, for several reasons:
- it gives a target to aim to, therefore all actions and efforts will be focused on attaining the objective instead of being inefficiently used;
- gives participants a sense of direction, a glimpse of where they’re going to;
- motivates the leaders and their teams, since it is quite the custom of establishing some sort of reward once the team successfully completed a project;
- offers the support in evaluating the success of an action or project.
The 5 Rules of Set
Communication is the act of relaying ideas, concepts, advice and recommendations to people who want to hear from you or have reason to care.We’ll call the people who want to hear from you your clients. The people who have reason to care are your prospects.You want to communicate to inform, inspire or provide advice. Keeping your name in front of people is an end result not a reason. You build your business most effectively by communicating with a focused purpose.Take existing clients as an example.Instead of sending a message that says “Here’s the best deal ever on our latest widget or service,” suppose you saidDear Ms. Client,I was thinking of you yesterday and had an idea that would help you to ACHIEVE THEIR GREATEST GOAL.I’d like to set up a meeting to explain my rationale and show you how you can utilize this idea to your profitable advantage.Which message would have the best chance of being “heard” by your client?”Let’s talk to prospects; the people who have reason
The Importance of Setting Objectives
One might wonder why we need to establish objectives in the first place, why not let the company or a specific activity just run smoothly into the future and see where it gets. That would be the case only if we really do not care whether the activity in discussion will be successful or not: but then, to use a popular saying, "if something deserves to be performed, then it deserves to be performed well". In other words, if we don't care for the results, we should not proceed with the action at all.
Setting objectives before taking any action is the only right thing to do, for several reasons:
- it gives a target to aim to, therefore all actions and efforts will be focused on attaining the objective instead of being inefficiently used;
- gives participants a sense of direction, a glimpse of where they’re going to;
- motivates the leaders and their teams, since it is quite the custom of establishing some sort of reward once the team successfully completed a project;
- offers the support in evaluating the success of an action or project.
The 5 Rules of Set
Most of us enter the world of work as employed and soon start to wish that we could change career or be our own boss.It is probably true that after a while a large percentage start dreaming they could work from home or start a home based business, few actually do something about it. They continue dreamingThese days this is in explicable because it is possible to change career no matter what your age or profession. There is now less continuity in employment so adaptability and being forced the make a career or job change could face anyone at any time. You are certain to know someone who has faced such a dilema.With the advent of the computer and associated equipment more and more people are changing career, deserting the corporate world and joining those of us who have successfully started our own businesses working from home and who continue to reap the benefits of being our own boss.The technical advances of recent years have made owning and working in your own business not only possible but also practical. This
The Importance of Setting Objectives
One might wonder why we need to establish objectives in the first place, why not let the company or a specific activity just run smoothly into the future and see where it gets. That would be the case only if we really do not care whether the activity in discussion will be successful or not: but then, to use a popular saying, "if something deserves to be performed, then it deserves to be performed well". In other words, if we don't care for the results, we should not proceed with the action at all.
Setting objectives before taking any action is the only right thing to do, for several reasons:
- it gives a target to aim to, therefore all actions and efforts will be focused on attaining the objective instead of being inefficiently used;
- gives participants a sense of direction, a glimpse of where they’re going to;
- motivates the leaders and their teams, since it is quite the custom of establishing some sort of reward once the team successfully completed a project;
- offers the support in evaluating the success of an action or project.
The 5 Rules of Set
You may be thinking that your business is just too small for BIG Project Management techniques, but that is simply not the case. Don’t let all of the fancy terms like Network diagram, Gantt chart, and Work Breakdown Structure scare you. And don’t worry if you don’t know how to use Microsoft Project or Primavera or any other PM software application out there…you don’t need it.Project Management is about organizing your data for a specific project and updating it as the project progresses. You can use a Word document or an Excel spreadsheet if you like, as long as you have something documented for your project, you are contributing to the success of that project.Let’s review the definition of a project…a project has a beginning and an end date with defined resources. So if you have a project that must start tomorrow and end by next Friday with a set budget of $1000 and 2 contractors working on it…You have a project! And you can manage it effectively by starting with a pen and paper. Not convinced yet? Okay, let’s review how we ca
Setting objectives before taking any action is the only right thing to do, for several reasons:
- it gives a target to aim to, therefore all actions and efforts will be focused on attaining the objective instead of being inefficiently used;
- gives participants a sense of direction, a glimpse of where they’re going to;
- motivates the leaders and their teams, since it is quite the custom of establishing some sort of reward once the team successfully completed a project;
- offers the support in evaluating the success of an action or project.
The 5 Rules of Set
When we lead and manage a team, whether we are business owners, run a department or just supervise a group of people in our business, we are on show.Part of our make up ensures that we 'lead from the front' and take all that the world throws at us - after all, that's what we are paid for - isn't it?This is where many managers struggle, with the pride factor. And pride can cause many pitfalls because we might feel obliged to battle on fending off every issue that comes our way, day after day.Or, we could ask for help sometimes.You see asking for help makes a difference to your people in a number of wonderful ways, makes your life a whole lot easier and sets the scene for a lot less fire-fighting to go on.Asking for help literally by saying, 'Julie, I need your help' is a strong request. It tugs at the emotions and whatever relationship you have had in the past with the person in question, you now have their buy in. Because someone asking for 'help' is a strong appeal they will find had to resist.This
- gives participants a sense of direction, a glimpse of where they’re going to;
- motivates the leaders and their teams, since it is quite the custom of establishing some sort of reward once the team successfully completed a project;
- offers the support in evaluating the success of an action or project.
The 5 Rules of Setting Objectives: Be SMART!
I am sure most managers and leaders know what SMART stands for, well, at least when it comes of establishing objectives. However, I have seen some of them who cannot fully explain the five characteristics of a good-established objective – things are somehow blurry and confused in their minds. Since they can't explain in details what SMART objectives really are, it is highly doubtful that they will always be able to formulate such objectives.
It is still unclear from where the confusion comes: perhaps there are too many sources of information, each of them with a slightly different approach upon what a SMART objective really is; or perhaps most people only briefly "heard" about it and they never get to reach the substance behind the packaging.
Either way, let us try to uncover the meaning of the SMART acronym and see how we can formulate efficient objectives. SMART illustrates the 5 characteristics of an efficient objective; it stands for Specific – Measurable – Attainable – Relevant – Timely.
1. Be SPECIFIC!
When it comes of business planning, "specific" illustrates a situation that is easily identified and understood. It is usually linked to some mathematical determinant that imprints a specific character to a given action: most common determinants are numbers, ratios and fractions, percentages, frequencies. In this case, being "specific" means being "precise".
Example: when you tell your team "I need this report in several co
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