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Member You - Talking Head Business and Marketing Plans
The US postal service delivers about 500 million pieces of mail everyday, which shows that the usage of stamps is quite high. Either this could be due to the lower stamp prices or people are still used to writing letters. The costs of stamps are mainly determined due to the popularity and are produced largely.Every year millions of letters are stuffed and mechanically hauled in service trucks, which take them to special sorting centers. From there the letters are put on mail airplanes, which in turn transport them into the delivery vans of local postal carriers. This long drawn procedure being ancient is suspected of being the cause of stagnant costs of postage stamps. Apart from being ancient, this procedure is
Highlight The Customer:
Business customers are everything. Treat them like the gods they are or soon will
be.
Use Creative Repetition:
Don’t be repetitive but state the same key details frequently through creative
wording and emphasis.
Be Brutal:
Never, ever allow a senseless error to make its way into a final plan or presentation.
Become fanatic about math, logic and language accuracy.
Tie It Together:
Make sure all presentation materials are taken from a unified plan. The executive
summary, plan body, appendices and presentation slides need not tell the entire
story as stand-alones, but together must capture absolutely everything pertinent.
Ask Your Own Questions:
Know what your audience will ask and what you want them to ask. It is
I have been questioned by many people to disclose some of the greatest traffic generating techniques that I know of. I am not to immediate to reveal them because I know the majority doesn't even take battle on them. All I know is that they work and you should be familiar with this too. Let's find to them!My first and foremost form of traffic comes from the higher ranked pages. My link is on web’s most popular sites. You should be able to be part of those famous sites. Do not waste your time in submitting your link anywhere blindly. You must show up your creative work. Going for link partners just to gain a few ranks, is a hard work.Advertising is key factor in your web site promotion. Let people talk abou
The rapid transfer of information by online and wireless means has conditioned us to expect talking head presentations delivered in sound byte bursts. Under such conditions plans adhering to rigid guidelines emphasizing X pages on Y subjects written in droll “biz-speak” will increasingly lose appeal. Thus planners must strive to produce customized output that guides diverse audiences through engaging stories to quick buy-ins of desired conclusions and solutions.
All of which can tend to leave presentation preparers struggling to find a plan for the plan. Available tools run the gamut from experts, online examples, software packages, informative web sites and books to courses, consultants and more. The multitude of recommendations flowing from this resource mass can prove confusing.
So, how does one come up with winning presentations in a period where the old rules are outdated and new guidelines are rapidly evolving? In my opinion success requires that responsible parties view each project with a mindset comprised of the following Concepts and Considerations:
Concepts
End Someone’s Pain:
It’s been said before. A business needs to solve something of significance and all
plans must tell that story.
Compel:
A good story told professionally is mandatory. Stimulate your audience and cause
questions you want to answer to be asked. This should initiate verbal exchanges,
which is generally a very good thing.
Reason Why:
Always, always be sure you know the reason why you’re including something in your
plan. The reason why will always have at its heart a customer benefit.
Always Market:
Absolutely everything about a plan is a marketing device – tout them as frequently
and professionally as possible.
Simplify Numbers:
The executive summary and body of a plan should provide bottom lines only. Use
one table in the ES and as few as possible in the BP body. They must say much with
as little folderol as possible and appear simple. Your audience needs to focus on
your business case not how you did your math.
Be Minimalist:
Use clear and concise language – never overstate anything and attempt to eliminate
passive words and statements.
Be a Business:
Nothing sells like sales. If possible be in business before writing a plan – you’ll know
more when you’re operational and it shows.
Watch Your Language 1 - Tech Talk:
Stay real as defined by your audience - inside terms can go over their heads and
leave them in your dust.
Watch Your Language 2 - Sensationalism:
Let business performance or a skilled press agent create the sensational. Include the
amazing, astounding, marvelous only if from an unimpeachable outside source and
do so very sparingly.
Watch Your Language 3 - Buzz | Lingo | Acronyms:
Limit buzz, never use lingo or slang without qualification and watch out for
acronyms. Hyping the hip can be confusing and is usually just plain wrong.
Stay On Task:
Know your subject and stay with it - don’t wander.
Highlight The Customer:
Business customers are everything. Treat them like the gods they are or soon will
be.
Use Creative Repetition:
Don’t be repetitive but state the same key details frequently through creative
wording and emphasis.
Be Brutal:
Never, ever allow a senseless error to make its way into a final plan or presentation.
Become fanatic about math, logic and language accuracy.
Tie It Together:
Make sure all presentation materials are taken from a unified plan. The executive
summary, plan body, appendices and presentation slides need not tell the entire
story as stand-alones, but together must capture absolutely everything pertinent.
Ask Your Own Questions:
Know what your audience will ask and what you want them to ask. It is
Tracking your correspondence with reporters, via phone or email, is important for two reasons. First of all, promises to follow-up can slip between the cracks of daily business and cost you a change at free publicity. Second, you don't ever want to contact a reporter twice about the same story. You will immediately destroy your credibility.In my years as a public relations professional, I've developed a good system that financial planners can use to track contacts with the media.It's simple. Just two logs that you can keep in a paper notepad, or in a spreadsheet program on your computer.Keep one log to track reporters that you have contacted. It should have these three columns: A column for the name
So, how does one come up with winning presentations in a period where the old rules are outdated and new guidelines are rapidly evolving? In my opinion success requires that responsible parties view each project with a mindset comprised of the following Concepts and Considerations:
Concepts
End Someone’s Pain:
It’s been said before. A business needs to solve something of significance and all
plans must tell that story.
Compel:
A good story told professionally is mandatory. Stimulate your audience and cause
questions you want to answer to be asked. This should initiate verbal exchanges,
which is generally a very good thing.
Reason Why:
Always, always be sure you know the reason why you’re including something in your
plan. The reason why will always have at its heart a customer benefit.
Always Market:
Absolutely everything about a plan is a marketing device – tout them as frequently
and professionally as possible.
Simplify Numbers:
The executive summary and body of a plan should provide bottom lines only. Use
one table in the ES and as few as possible in the BP body. They must say much with
as little folderol as possible and appear simple. Your audience needs to focus on
your business case not how you did your math.
Be Minimalist:
Use clear and concise language – never overstate anything and attempt to eliminate
passive words and statements.
Be a Business:
Nothing sells like sales. If possible be in business before writing a plan – you’ll know
more when you’re operational and it shows.
Watch Your Language 1 - Tech Talk:
Stay real as defined by your audience - inside terms can go over their heads and
leave them in your dust.
Watch Your Language 2 - Sensationalism:
Let business performance or a skilled press agent create the sensational. Include the
amazing, astounding, marvelous only if from an unimpeachable outside source and
do so very sparingly.
Watch Your Language 3 - Buzz | Lingo | Acronyms:
Limit buzz, never use lingo or slang without qualification and watch out for
acronyms. Hyping the hip can be confusing and is usually just plain wrong.
Stay On Task:
Know your subject and stay with it - don’t wander.
Highlight The Customer:
Business customers are everything. Treat them like the gods they are or soon will
be.
Use Creative Repetition:
Don’t be repetitive but state the same key details frequently through creative
wording and emphasis.
Be Brutal:
Never, ever allow a senseless error to make its way into a final plan or presentation.
Become fanatic about math, logic and language accuracy.
Tie It Together:
Make sure all presentation materials are taken from a unified plan. The executive
summary, plan body, appendices and presentation slides need not tell the entire
story as stand-alones, but together must capture absolutely everything pertinent.
Ask Your Own Questions:
Know what your audience will ask and what you want them to ask. It is
Many government department heads are on the take. Oh they’ll jump up and down and swear legitimacy, but it just is not so. Over one-third of Americans will lie to a small business owner to save $2.00 and that same one-third of our population works in government. I am not condemning anyone, merely pointing out fact thru observation and 27 years experience dealing with governmental department heads. Now then two-thirds are honest and would never think of defrauding the public or taxpayer. We are not talking about those fine folks in government in this article. We applaud their public service even if half of them are totally inept, they are not crooks, so let that be known right here.How do you deal with a crooked d
Reason Why:
Always, always be sure you know the reason why you’re including something in your
plan. The reason why will always have at its heart a customer benefit.
Always Market:
Absolutely everything about a plan is a marketing device – tout them as frequently
and professionally as possible.
Simplify Numbers:
The executive summary and body of a plan should provide bottom lines only. Use
one table in the ES and as few as possible in the BP body. They must say much with
as little folderol as possible and appear simple. Your audience needs to focus on
your business case not how you did your math.
Be Minimalist:
Use clear and concise language – never overstate anything and attempt to eliminate
passive words and statements.
Be a Business:
Nothing sells like sales. If possible be in business before writing a plan – you’ll know
more when you’re operational and it shows.
Watch Your Language 1 - Tech Talk:
Stay real as defined by your audience - inside terms can go over their heads and
leave them in your dust.
Watch Your Language 2 - Sensationalism:
Let business performance or a skilled press agent create the sensational. Include the
amazing, astounding, marvelous only if from an unimpeachable outside source and
do so very sparingly.
Watch Your Language 3 - Buzz | Lingo | Acronyms:
Limit buzz, never use lingo or slang without qualification and watch out for
acronyms. Hyping the hip can be confusing and is usually just plain wrong.
Stay On Task:
Know your subject and stay with it - don’t wander.
Highlight The Customer:
Business customers are everything. Treat them like the gods they are or soon will
be.
Use Creative Repetition:
Don’t be repetitive but state the same key details frequently through creative
wording and emphasis.
Be Brutal:
Never, ever allow a senseless error to make its way into a final plan or presentation.
Become fanatic about math, logic and language accuracy.
Tie It Together:
Make sure all presentation materials are taken from a unified plan. The executive
summary, plan body, appendices and presentation slides need not tell the entire
story as stand-alones, but together must capture absolutely everything pertinent.
Ask Your Own Questions:
Know what your audience will ask and what you want them to ask. It is
When we're looking for work, we read job announcements, newspaper classifieds, and online descriptions carefully, concentrating on every word. Too often, we see that a particular skill or certain experience is sought.With a sinking feeling, we realize that we don't have exactly what the employer is looking for and, regretfully, move on. But wait a minute! Job announcements are written to include everything the employer would like to have, not necessarily what is absolutely required. If you have at least a few of the skills listed, apply anyway and let the potential employer, not your own lack of self-confidence, screen you out.Unless there are absolute requirements such as licensure or certification, the r
Nothing sells like sales. If possible be in business before writing a plan – you’ll know more when you’re operational and it shows.
Watch Your Language 1 - Tech Talk:
Stay real as defined by your audience - inside terms can go over their heads and
leave them in your dust.
Watch Your Language 2 - Sensationalism:
Let business performance or a skilled press agent create the sensational. Include the
amazing, astounding, marvelous only if from an unimpeachable outside source and
do so very sparingly.
Watch Your Language 3 - Buzz | Lingo | Acronyms:
Limit buzz, never use lingo or slang without qualification and watch out for
acronyms. Hyping the hip can be confusing and is usually just plain wrong.
Stay On Task:
Know your subject and stay with it - don’t wander.
Highlight The Customer:
Business customers are everything. Treat them like the gods they are or soon will
be.
Use Creative Repetition:
Don’t be repetitive but state the same key details frequently through creative
wording and emphasis.
Be Brutal:
Never, ever allow a senseless error to make its way into a final plan or presentation.
Become fanatic about math, logic and language accuracy.
Tie It Together:
Make sure all presentation materials are taken from a unified plan. The executive
summary, plan body, appendices and presentation slides need not tell the entire
story as stand-alones, but together must capture absolutely everything pertinent.
Ask Your Own Questions:
Know what your audience will ask and what you want them to ask. It is
Many people spend hours thinking about what to call their newsletter. I'm here to say that, really, it doesn't matter all that much.The most important thing about your newsletter is not the title, it's the content. And of that content, it's the headlines that will get people reading.So don't worry if you can't find the perfect title. What you have already is likely to be good enough.Having said that, here are some pointers:1) Avoid a title that is too cute or uses too many puns. If your title is too cute or clever, it's likely you will undermine your newsletter's authority.2) If you serve a local area and are likely to be including local content, consider a title that refers to your lo
Highlight The Customer:
Business customers are everything. Treat them like the gods they are or soon will
be.
Use Creative Repetition:
Don’t be repetitive but state the same key details frequently through creative
wording and emphasis.
Be Brutal:
Never, ever allow a senseless error to make its way into a final plan or presentation.
Become fanatic about math, logic and language accuracy.
Tie It Together:
Make sure all presentation materials are taken from a unified plan. The executive
summary, plan body, appendices and presentation slides need not tell the entire
story as stand-alones, but together must capture absolutely everything pertinent.
Ask Your Own Questions:
Know what your audience will ask and what you want them to ask. It is critical that
all key subjects are covered.
TEST | TEST | TEST:
Run your plan by as many different people as possible before taking it live.
Seriously, your mother, grandparents, kids, friends and “whoever” can help. Be
certain of what they do and do not understand.
Considerations:
Executive Summary:
Two pages maximum, 15 concise paragraphs, one key table or chart, one on-point
quotation (maybe), all of which briefly summarize the entire plan. This is your
elevator presentation and it must generate an invitation to provide a full
presentation.
Plan Body:
Eight pages that expand ES details, touch on all key subjects, provide needed
highlights and inform enough to secure audience buy-in.
Appendices:
Provides necessary support and nothing more.
Presentation Slides:
Carefully prepared set of graphics configured to subtly add color and life to a
presentation. Must be no more than 10 slides that augment, not repeat, written
materials. Extra slides should be available to cover questions or other issues that
the audience may wish to see or that you may want them to see if the “mood” is
right.
Product or Service Demo:
Go live with the real thing. Impress and dazzle with a live demo and let your
audience get their hands on what you have to offer. This must be a guaranteed
success.
Ultimately there are as many ways to prepare planning documents and presentations as there are people or enterprises needing them. I’m hopeful the preceding assists in establishing a proper mental checklist for potential plan preparers before writing or selecting tools or specialists takes place.
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