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    ange for the funds it needs. Often, those funds are obtained with far less dilution than what could have been expected with a venture capital firm.

    In some instances, a company may find it easier to raise money

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    The direct public offering offers a relatively unique form of financing that is just beginning to catch on with business owners and individual investors.

    In a direct public offering, a business issues registered shares without the full expense of an initial public offering. Since direct public offerings are issued through officers and directors, there are no underwriters. Shares are marketed directly to parties that might have an interest in the company, and the buyers often include customers, distributors, or employees.

    For companies that aren’t yet large enough to benefit from an initial public offering, a direct public offering can be an appealing alternative. Many consider the biggest advantage of a direct public offering to be the fact that capital raised doesn’t have to be paid back. Corporations can give up a share of the company in exchange for the funds it needs. Often, those funds are obtained with far less dilution than what could have been expected with a venture capital firm.

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    shares without the full expense of an initial public offering. Since direct public offerings are issued through officers and directors, there are no underwriters. Shares are marketed directly to parties that might have an interest in the company, and the buyers often include customers, distributors, or employees.

    For companies that aren’t yet large enough to benefit from an initial public offering, a direct public offering can be an appealing alternative. Many consider the biggest advantage of a direct public offering to be the fact that capital raised doesn’t have to be paid back. Corporations can give up a share of the company in exchange for the funds it needs. Often, those funds are obtained with far less dilution than what could have been expected with a venture capital firm.

    In some instances, a company may find it easier to raise money

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    ve an interest in the company, and the buyers often include customers, distributors, or employees.

    For companies that aren’t yet large enough to benefit from an initial public offering, a direct public offering can be an appealing alternative. Many consider the biggest advantage of a direct public offering to be the fact that capital raised doesn’t have to be paid back. Corporations can give up a share of the company in exchange for the funds it needs. Often, those funds are obtained with far less dilution than what could have been expected with a venture capital firm.

    In some instances, a company may find it easier to raise money

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    an be an appealing alternative. Many consider the biggest advantage of a direct public offering to be the fact that capital raised doesn’t have to be paid back. Corporations can give up a share of the company in exchange for the funds it needs. Often, those funds are obtained with far less dilution than what could have been expected with a venture capital firm.

    In some instances, a company may find it easier to raise money

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    ange for the funds it needs. Often, those funds are obtained with far less dilution than what could have been expected with a venture capital firm.

    In some instances, a company may find it easier to raise money through a direct public offering than through traditional debt financing like a bank loan. This is especially true of high-risk businesses that involve little physical capital that could be used as collateral. A direct public offering allows the corporation to market itself to those who are more capable of understanding and bearing the risk.

    Since investors have long been tormented by stories of those who invested early in successful companies, the sale of a direct public offering can be relatively easy if the right audience is located. Once that happens, the business may even receive extra assistance in the form of contacts and encouragement from investors. That strong interest in the success of the company can be an excellent off-the-books asset. Even the efforts of prospecting for investors can be beneficial to the company. The campaign for fund

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