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    What is the Result of Strategic Marketing?
    A short description of the basic content is contained here >> (Link 1 at the end) but a recent example from Germany gives a good chance to get the idea across in a better way.Besides of that the development of a strategy (for the enterprise/marketingprocedures) is part of a marketing plan which should be available for every company – whether large or small.PUMA – and ist CEO Jochen Zeitz.When he started in 1993 (>> Link2 at the end) the company was a middle-sized producer of sports shoes.At this time he developed the recipe
    d faster the next time. The need to prove the business value of learning will also diminish as people will be involved in their own learning on a daily basis. You will become a learning organization.

    What is a Learning Organization?

    David Garvin, Harvard Business School professor, captures the essence of a learning organization in his book, “Learning in Action”:

    An organization skilled at:

  • Creating, acquiring, interpreting, transferring and retaining knowledge

  • Purposefully modifying its behavior to reflect new knowledge and insights.

    With a culture which…

  • Stimulates, tests and adopts new ideas
  • Encourages and rewards skills development
  • Recognizes and accepts differences
  • Provides timely, accurate feedback
  • Quick Conflict Resolution Tricks: What Not To Do During A Quarrel
    1. Avoid getting in a power struggle. There is a noteworthy relationship between power and authority. Several times, as power increases, influence decreases and vice versa. Famous sociologist Erik Erikson noted that children turn out to be emotionally bothered when they hold power they cannot responsibly control. Clearly defined customs and rules are required to govern life, or people become self-destructive.A creative rejoinder you can bring to conflict is an ability to delegate power, allowing others to take responsibility of their feelings an
    Many companies face the question of the value of investing in organizational learning.

    Consider this: A four-year study by the American Society for Training and Development (ASTD) shows that firms that invest $1,500 per employee in training compared to those that spend $125 experience on average 24 percent higher gross profit margins and 218 percent higher income per employee.

    While those impressive statistics may occur over a long period, it’s also possible to evaluate how learning contributes to the performance of your company in a more immediate manner. Some measures are directly quantifiable, but intangibles can also provide indicators of organizational learning. It’s important to recognize and track a variety of measures, from the global down to the specific, the tangible to the intangible.

  • Meeting Business Goals and Objectives. A recent client wanted greater penetration into key markets, but the sales force lacked the skills. They invested in a new sales analysis system together with direct training in data analysis, presentation and negotiation skills. Their clear measure of success was in hitting financial and business goals.

  • Measuring Effectiveness of Employees. Metrics include skill testing, competency certification and surveys. The client described above revises and repeats its sales force skills survey annually to determine whether employees have remained up to speed and up to date.

  • Valuing Speed of Decision Making. Perhaps the best indicator of the continuous progress of organizational learning is continuous reduction in the time it takes to make business decisions.

  • Sharing Best Practices. The most successful companies track the sharing and implementation of internal and external best practices. This lends itself to both process and business improvement measures when a practice is adopted.

  • Retaining Future Leaders. Your most talented employees and future leaders want to gain new skills, meet new challenges and earn recognition and rewards. Another clear indicator of [lack of] learning is how many of these talented individuals choose to leave in a given time period.

  • Recognizing the Cost of Not Learning. Calculate the lost productivity from failing to use best practices known elsewhere in the corporation. Or the cost of delay in everyone recognizing a marketplace shift of delays in bringing a new product or service to the market. If you repeat mistakes, how many customers do you lose? What’s the impact to the bottom line? These measures can be more anecdotal than systematic, but they can reveal a pattern.

    “If it’s worth doing, it’s worth measuring.” “That which is measured improves.” Don’t let the breadth and types of potential measures become a barrier to action. People will often use the argument that results are too hard to quantify in order to resist making an investment in learning. Once you make the commitment to be a learning organization, the willingness to measure results will shift. You will find new ways to track the effectiveness of initiatives, allowing you to learn better and faster the next time. The need to prove the business value of learning will also diminish as people will be involved in their own learning on a daily basis. You will become a learning organization.

    What is a Learning Organization?

    David Garvin, Harvard Business School professor, captures the essence of a learning organization in his book, “Learning in Action”:

    An organization skilled at:

  • Creating, acquiring, interpreting, transferring and retaining knowledge

  • Purposefully modifying its behavior to reflect new knowledge and insights.

    With a culture which…

  • Stimulates, tests and adopts new ideas
  • Encourages and rewards skills development
  • Recognizes and accepts differences
  • Provides timely, accurate feedback
  • E
    Don't Rush It or You'll Lose the Job
    You've searched for months for the telecommuting job of your dreams. You've spent countless hours online hunting down a job. You've had the perfect resume crafted and brushed up on your interview skills. And all of the hard work and preparation has now paid off in the form of the perfect job!You scanned the job ad and found the contact information, pasted your cover letter and attached your resume. You pause before you push the send button and think "better make sure that I have everything they need", but then that other voice tells you that you
    ngible to the intangible.

  • Meeting Business Goals and Objectives. A recent client wanted greater penetration into key markets, but the sales force lacked the skills. They invested in a new sales analysis system together with direct training in data analysis, presentation and negotiation skills. Their clear measure of success was in hitting financial and business goals.

  • Measuring Effectiveness of Employees. Metrics include skill testing, competency certification and surveys. The client described above revises and repeats its sales force skills survey annually to determine whether employees have remained up to speed and up to date.

  • Valuing Speed of Decision Making. Perhaps the best indicator of the continuous progress of organizational learning is continuous reduction in the time it takes to make business decisions.

  • Sharing Best Practices. The most successful companies track the sharing and implementation of internal and external best practices. This lends itself to both process and business improvement measures when a practice is adopted.

  • Retaining Future Leaders. Your most talented employees and future leaders want to gain new skills, meet new challenges and earn recognition and rewards. Another clear indicator of [lack of] learning is how many of these talented individuals choose to leave in a given time period.

  • Recognizing the Cost of Not Learning. Calculate the lost productivity from failing to use best practices known elsewhere in the corporation. Or the cost of delay in everyone recognizing a marketplace shift of delays in bringing a new product or service to the market. If you repeat mistakes, how many customers do you lose? What’s the impact to the bottom line? These measures can be more anecdotal than systematic, but they can reveal a pattern.

    “If it’s worth doing, it’s worth measuring.” “That which is measured improves.” Don’t let the breadth and types of potential measures become a barrier to action. People will often use the argument that results are too hard to quantify in order to resist making an investment in learning. Once you make the commitment to be a learning organization, the willingness to measure results will shift. You will find new ways to track the effectiveness of initiatives, allowing you to learn better and faster the next time. The need to prove the business value of learning will also diminish as people will be involved in their own learning on a daily basis. You will become a learning organization.

    What is a Learning Organization?

    David Garvin, Harvard Business School professor, captures the essence of a learning organization in his book, “Learning in Action”:

    An organization skilled at:

  • Creating, acquiring, interpreting, transferring and retaining knowledge

  • Purposefully modifying its behavior to reflect new knowledge and insights.

    With a culture which…

  • Stimulates, tests and adopts new ideas
  • Encourages and rewards skills development
  • Recognizes and accepts differences
  • Provides timely, accurate feedback
  • Is Your Survey Worth My Time?
    A manufacturer complains that his customers rarely return the satisfaction surveys he sends out.A leading resort gets back just 30% of the comment cards left for guests inside their fancy rooms.One government agency had a response rate of only 6% when they sent out an 11-page survey.What’s going on here? Why is the response rate so low? Why don’t customers complete and return customer satisfaction surveys?The problem, as I see it, is twofold:First, the format of many satisfaction surveys has taken on the language of a
    earning is continuous reduction in the time it takes to make business decisions.

  • Sharing Best Practices. The most successful companies track the sharing and implementation of internal and external best practices. This lends itself to both process and business improvement measures when a practice is adopted.

  • Retaining Future Leaders. Your most talented employees and future leaders want to gain new skills, meet new challenges and earn recognition and rewards. Another clear indicator of [lack of] learning is how many of these talented individuals choose to leave in a given time period.

  • Recognizing the Cost of Not Learning. Calculate the lost productivity from failing to use best practices known elsewhere in the corporation. Or the cost of delay in everyone recognizing a marketplace shift of delays in bringing a new product or service to the market. If you repeat mistakes, how many customers do you lose? What’s the impact to the bottom line? These measures can be more anecdotal than systematic, but they can reveal a pattern.

    “If it’s worth doing, it’s worth measuring.” “That which is measured improves.” Don’t let the breadth and types of potential measures become a barrier to action. People will often use the argument that results are too hard to quantify in order to resist making an investment in learning. Once you make the commitment to be a learning organization, the willingness to measure results will shift. You will find new ways to track the effectiveness of initiatives, allowing you to learn better and faster the next time. The need to prove the business value of learning will also diminish as people will be involved in their own learning on a daily basis. You will become a learning organization.

    What is a Learning Organization?

    David Garvin, Harvard Business School professor, captures the essence of a learning organization in his book, “Learning in Action”:

    An organization skilled at:

  • Creating, acquiring, interpreting, transferring and retaining knowledge

  • Purposefully modifying its behavior to reflect new knowledge and insights.

    With a culture which…

  • Stimulates, tests and adopts new ideas
  • Encourages and rewards skills development
  • Recognizes and accepts differences
  • Provides timely, accurate feedback
  • Entitlement Programs Kill Corporate Productivity
    In articles I’ve written over the years, I have used “laissez-faire,” a term more frequently used to characterize governments than businesses, to describe a rather laid-back management style. When I use this term, I am referring to management personnel who put very little pressure on employees to achieve their full potential by pushing them toward peak performance levels.Laissez-faire managers had much rather maintain a stress-free relationship with their personnel than face the antagonistic environment that sometimes arises when employee confr
    of delay in everyone recognizing a marketplace shift of delays in bringing a new product or service to the market. If you repeat mistakes, how many customers do you lose? What’s the impact to the bottom line? These measures can be more anecdotal than systematic, but they can reveal a pattern.

    “If it’s worth doing, it’s worth measuring.” “That which is measured improves.” Don’t let the breadth and types of potential measures become a barrier to action. People will often use the argument that results are too hard to quantify in order to resist making an investment in learning. Once you make the commitment to be a learning organization, the willingness to measure results will shift. You will find new ways to track the effectiveness of initiatives, allowing you to learn better and faster the next time. The need to prove the business value of learning will also diminish as people will be involved in their own learning on a daily basis. You will become a learning organization.

    What is a Learning Organization?

    David Garvin, Harvard Business School professor, captures the essence of a learning organization in his book, “Learning in Action”:

    An organization skilled at:

  • Creating, acquiring, interpreting, transferring and retaining knowledge

  • Purposefully modifying its behavior to reflect new knowledge and insights.

    With a culture which…

  • Stimulates, tests and adopts new ideas
  • Encourages and rewards skills development
  • Recognizes and accepts differences
  • Provides timely, accurate feedback
  • When Gifts Say More
    What's a gift mean? If you're like me, you probably focus on the giving and the getting.But, have you thought of gifts as a medium, a channel, for communication? In a book called The Gift, French anthropologist Marcel Mauss argues that gifts are universally used to create and manage relationships.For those of us interested in business communication, the idea of managing work relationships with gifts brings several interesting issues to our attention.The most obvious notion is that in sending gifts, we communicate our appreciation f
    d faster the next time. The need to prove the business value of learning will also diminish as people will be involved in their own learning on a daily basis. You will become a learning organization.

    What is a Learning Organization?

    David Garvin, Harvard Business School professor, captures the essence of a learning organization in his book, “Learning in Action”:

    An organization skilled at:

  • Creating, acquiring, interpreting, transferring and retaining knowledge

  • Purposefully modifying its behavior to reflect new knowledge and insights.

    With a culture which…

  • Stimulates, tests and adopts new ideas
  • Encourages and rewards skills development
  • Recognizes and accepts differences
  • Provides timely, accurate feedback
  • Encourages appropriate risk-taking and learns from mistakes
  • Shares knowledge widely and rewards collaboration

    Do you have a learning organization? Ask yourself the following questions:

    1. Do you have a defined learning agenda?
    2. Are you open to unfavorable feedback?
    3. Do you avoid repeating mistakes?
    4. Do you lose critical knowledge when people leave?
    5. Do you act on what you know in a timely fashion?
    6. Do you view learning as vital to growth?

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