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Member You - Conducting Market Research From The Back Of A Boat
Document shredding. Document Shredder. Paper Protection. You must have frequently heard such terms thrown about on the subject of document security and destruction and you are wondering just what the big deal is anyway about paper shredding. You have never done it before and you don’t see why you should either. Paper shredders and their ilk, shredding methods like centre line document shredding, Carleton document shredding and others are just an unnecessary expense. Or so you think. Well, think again!In an era that’s becoming increasingly marked by a proliferation of information, the competitive advantages th
So let’s look at a few of the lessons I learned from those fishing trips that pertain to how you should be doing business. First off, you may recall in the last column that I mentioned that the old man had surveyed every square inch of that lake and knew exactly where the fish were hiding.
I hated math in high school, which explains why I struggled through Algebra One two times and finally passed it my senior year. I hadn’t expected math to become a major influence in my life. I didn’t care how many apples Johnny had to have if he needed to eat one, three time a day over 14 days. I didn’t like apples that much. I didn’t get it then, but I love numbers today and I like apples too.How Much Will Johnny Sell?If you ask me how much Johnny will sell this month, well, this is an equation I can get into. If we run the numbers, we can pretty accurately determine where Johnny will end up th
For example he would take me fishing and hang the dead worms on my hook and the lively wigglers on his. In business we call that, “Getting the competitive edge.”
He would direct me to cast my line in waters that he knew were barren while he cast his line in waters teeming with fish. In business we call that, “Knowing your market.”
He would turn to me every so often and say, “Look, son, I’ve hooked another one! That makes eight for me in the last ten minutes. How many have you caught? None? Gee, that’s too bad.”
In business we call that, “Creating a monopoly.”
There were times I recall sitting in that tiny boat with he and his big string of fish on one end and me and my empty string on the other, that I imagined myself picking up an oar and giving it a swing to see how far I could knock him out of the boat.
In business we call that, “Customer satisfaction.”
So let’s look at a few of the lessons I learned from those fishing trips that pertain to how you should be doing business. First off, you may recall in the last column that I mentioned that the old man had surveyed every square inch of that lake and knew exactly where the fish were hiding.
The trend towards outsourcing will continue to grow as market pressures force corporations to be more tightly focused on core business functions, gaining competitive advantage and reducing costs. Outsourcing is an attractive alternative in good times and bad times. Shifting back end administrative and business functions to an external provider in good times, may be a means for quicker time to market and focusing resources on core business activities to grow the business. In bad times, outsourcing is a means for streamlining the enterprise by eliminating functions, which create a drag on capital and/or do not provide
For example he would take me fishing and hang the dead worms on my hook and the lively wigglers on his. In business we call that, “Getting the competitive edge.”
He would direct me to cast my line in waters that he knew were barren while he cast his line in waters teeming with fish. In business we call that, “Knowing your market.”
He would turn to me every so often and say, “Look, son, I’ve hooked another one! That makes eight for me in the last ten minutes. How many have you caught? None? Gee, that’s too bad.”
In business we call that, “Creating a monopoly.”
There were times I recall sitting in that tiny boat with he and his big string of fish on one end and me and my empty string on the other, that I imagined myself picking up an oar and giving it a swing to see how far I could knock him out of the boat.
In business we call that, “Customer satisfaction.”
So let’s look at a few of the lessons I learned from those fishing trips that pertain to how you should be doing business. First off, you may recall in the last column that I mentioned that the old man had surveyed every square inch of that lake and knew exactly where the fish were hiding.
Analogy is a powerful way of getting out of a mental logjam and seeing and understanding things more clearly.Many entrepreneurs and owners struggle understanding the difference between working “in a business” and working “on a business.” Working in a business is tactical in nature. It deals with the ongoing issues of what is. Working on a business deals with the issues of what should be or better yet what could be.If you think of the business you are in as a clothes washing machine it might be clearer. Every day you get up at 0-dark-thirty, do your thing and get into work. Working in the business fish. In business we call that, “Knowing your market.”
He would turn to me every so often and say, “Look, son, I’ve hooked another one! That makes eight for me in the last ten minutes. How many have you caught? None? Gee, that’s too bad.”
In business we call that, “Creating a monopoly.”
There were times I recall sitting in that tiny boat with he and his big string of fish on one end and me and my empty string on the other, that I imagined myself picking up an oar and giving it a swing to see how far I could knock him out of the boat.
In business we call that, “Customer satisfaction.”
So let’s look at a few of the lessons I learned from those fishing trips that pertain to how you should be doing business. First off, you may recall in the last column that I mentioned that the old man had surveyed every square inch of that lake and knew exactly where the fish were hiding.
The industry of traveling nurses has picked up and the number of companies has soared in recent years. With the United States of America and Canada experiencing a shortage in for the past couple of years, traveling nurse companies are appearing in large numbers. Within the United States and Canada, these companies search for nurses and send them to medical centers and hospitals that are in need of and lack manpower. The nurses who are sent to different locations enjoy a lifestyle of traveling and lucrative pay. They are also given medical, health, life, dental and vision insurance, with food and lodging allowances,>
There were times I recall sitting in that tiny boat with he and his big string of fish on one end and me and my empty string on the other, that I imagined myself picking up an oar and giving it a swing to see how far I could knock him out of the boat.
In business we call that, “Customer satisfaction.”
So let’s look at a few of the lessons I learned from those fishing trips that pertain to how you should be doing business. First off, you may recall in the last column that I mentioned that the old man had surveyed every square inch of that lake and knew exactly where the fish were hiding.
Professional speaker Brian Tracy has an expression that is timeless. It is "everything counts." And in the world of professional selling, everything does count, including our use of terms and language.Curb Thy Tongue, NaveHow many of us in the past have heard ourselves say "Here’s my sales pitch" or "Mr. Customer is it time to make a deal?" or "Is it time to sign the contract?".Horseshoes or Handshakes?When ever we hear the word "pitch", what comes to mind? Are we pitching horseshoes or making a sales presentation? If it’s selling, doesn’t it make more sense to call it what it is, namon.”
So let’s look at a few of the lessons I learned from those fishing trips that pertain to how you should be doing business. First off, you may recall in the last column that I mentioned that the old man had surveyed every square inch of that lake and knew exactly where the fish were hiding.
In business we call that, “Conducting market research,” and if your business is new or contemplating a move into new markets, failing to conduct market research could leave you sitting in the boat with no customers nibbling at your hook.
Why do market research? The most obvious answer is to verify that there really is a market for your product or service and to determine if the market will support your efforts. A market should be large, easy to reach, and have lots of disposable cash. A market should be hungry for and passionate about the product you are trying to sell. Otherwise you will find yourself trying to build a business that caters to a market of disinterested, broke people; like selling house plants to homeless people, not a good idea.
Many entrepreneurs make the mistake of giving consideration to their product first, without worrying about who will buy the product when it’s done. They come up with a great idea that they are sure the world will love without bothering to ask the world its opinion. They pour thousands of hours and tens of thousands of dollars into their great idea only to end up asking, “Now who will buy my wonderful new widget? Hello? Anybody out there?”
The old
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