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    Networking Strategic Alliances
    BNI (Business Networking International) coined the phrase “giver's gain”, which basically means that if you give referrals, leads or resources the recipients will want to repay you somehow. The problem is that as your network grows, it will become increasingly difficult to give referrals to everyone in your network.This is somewhat counterintuitive because most people would think that as they add contacts to their netwo
    was on the main sub street, having good people’s traffic. The display of T-shirts was also nice. Only thing I wanted is that the passerby should be made to turn and see the shop.

    CATCH WORD-WATCH WORD:

    I asked for a piece of white paper. I suggested a suitable phrase that will make the people to w

    Underlying Keys to Motivation
    Motivation starts with vision. In other words, people need to believe that they will succeed in what you are motivating them to do. No one likes to lose. For that matter, no one wants to lose. No one even wants to be associated with losers. So overcome this hurdle and instill in your listener or audience a vision of winning. Thinking we can win and seeing that victory in our mind's eye stirs our
    STOCK LOTS OF T-SHIRTS:

    It was about 11 0’ clock in the morning. I was attending to my routine work of garment designing in my workshop. There comes a telephone call from Vijay. He is a young garment retailer selling mostly ‘T’ shirts, night pants and Bermudas. He used to buy stock lots of these items from exporters.

    The international traders when they produce in bulk go for excess production to meet any eventualities. Thus after the selection and inspection of goods for export, the surplus stocks and the rejects will be sold in the local market to retail merchants like Vijay.

    RETAILER T- SHIRT SHOP KEEPER:

    Vijay has once attended my seminar on “Business Strategy for Success” and now wants my help. He said that he has got a stock of about 4000 numbers of T-shirts. He has taken a temporary shop in the down line of the 10th street on the busy cross cut road of Coimbatore city. The shop is going to be only for 5 days just before the festival of lights.

    SELL THEM IN SHORT TIME:

    He wants to sell the stocks to a maximum extent in these festive days. He requested me to design a simple strategy to boost the sales in a short time.

    I was going there by about 4 o’ clock and studied the situation. The shop was on the main sub street, having good people’s traffic. The display of T-shirts was also nice. Only thing I wanted is that the passerby should be made to turn and see the shop.

    CATCH WORD-WATCH WORD:

    I asked for a piece of white paper. I suggested a suitable phrase that will make the people to wa

    Becoming Your Own Boss - Starting Your Own Business - Have You Got What It Takes To Succeed?
    What personal attributes makes a successful entrepreneur?Self-disciplined and self-motivated: You need personal drive and a belief in your own potential to be a business success. When you first set up your own business you will need to put in the hours and hard work in order to get established. You need to be confident as you are going to be dependant on your own ability. You will have to be ca
    om exporters.

    The international traders when they produce in bulk go for excess production to meet any eventualities. Thus after the selection and inspection of goods for export, the surplus stocks and the rejects will be sold in the local market to retail merchants like Vijay.

    RETAILER T- SHIRT SHOP KEEPER:

    Vijay has once attended my seminar on “Business Strategy for Success” and now wants my help. He said that he has got a stock of about 4000 numbers of T-shirts. He has taken a temporary shop in the down line of the 10th street on the busy cross cut road of Coimbatore city. The shop is going to be only for 5 days just before the festival of lights.

    SELL THEM IN SHORT TIME:

    He wants to sell the stocks to a maximum extent in these festive days. He requested me to design a simple strategy to boost the sales in a short time.

    I was going there by about 4 o’ clock and studied the situation. The shop was on the main sub street, having good people’s traffic. The display of T-shirts was also nice. Only thing I wanted is that the passerby should be made to turn and see the shop.

    CATCH WORD-WATCH WORD:

    I asked for a piece of white paper. I suggested a suitable phrase that will make the people to w

    Fairtrade - Is It As Fair As It Sounds?
    The term "Fairtrade" has been gaining steady acknowledgment since the 1940s - and justifiably so. After all, when consumers pay just a little more for products like organic coffee, bananas, nochocolate and even clothes, farmers are guaranteed a fair price for their goods and labour. So, the fact that over 2,500 product lines in the UK now carry the Fairtrade mark - t to mention that Britain spent over ?290 million on fair trad
    PER:

    Vijay has once attended my seminar on “Business Strategy for Success” and now wants my help. He said that he has got a stock of about 4000 numbers of T-shirts. He has taken a temporary shop in the down line of the 10th street on the busy cross cut road of Coimbatore city. The shop is going to be only for 5 days just before the festival of lights.

    SELL THEM IN SHORT TIME:

    He wants to sell the stocks to a maximum extent in these festive days. He requested me to design a simple strategy to boost the sales in a short time.

    I was going there by about 4 o’ clock and studied the situation. The shop was on the main sub street, having good people’s traffic. The display of T-shirts was also nice. Only thing I wanted is that the passerby should be made to turn and see the shop.

    CATCH WORD-WATCH WORD:

    I asked for a piece of white paper. I suggested a suitable phrase that will make the people to w

    How to Make a Career - Life Change
    Have you’ve felt like your job doesn’t match your talents, skills and attributes with who you are and what you’re doing? Have you wanted to make a career/life transition, and don’t know where to start? Let’s take a look at the topics to consider making a life/career change. Making a career/life change is a process. It isn’t something you can think about for a few hours that will result in your “dream job”. Sometimes we wa
    r 5 days just before the festival of lights.

    SELL THEM IN SHORT TIME:

    He wants to sell the stocks to a maximum extent in these festive days. He requested me to design a simple strategy to boost the sales in a short time.

    I was going there by about 4 o’ clock and studied the situation. The shop was on the main sub street, having good people’s traffic. The display of T-shirts was also nice. Only thing I wanted is that the passerby should be made to turn and see the shop.

    CATCH WORD-WATCH WORD:

    I asked for a piece of white paper. I suggested a suitable phrase that will make the people to w

    What Does the Back of Your Business Card Say?
    Business cards with nothing on the back are wasted opportunities to sell.Use the back of your card to expand and reaffirm your selling sentence (which should be prominent on the front of your card).If your Selling Sentence is "Where You Save 20% on Power Tools Everyday", use the space on the back to list the brands on sale every day. Another solid impression about you and your business.You can use th
    was on the main sub street, having good people’s traffic. The display of T-shirts was also nice. Only thing I wanted is that the passerby should be made to turn and see the shop.

    CATCH WORD-WATCH WORD:

    I asked for a piece of white paper. I suggested a suitable phrase that will make the people to watch and tempt them to move towards the shop. When the potential customers come in, the duty of the salesman has to sell the goods through some scientific proven method. I know that it will happen once the people are drawn inside the shop.

    BANNER DISPLY:

    I asked Vijay to make a banner with these words and in straight bold letters with red background. The banner was eye catching and displayed in front of the shop prominently.

    I was observing the shop for all the consecutive days. Day by day and hour to hour, the shop gathered momentum and the sale was picking up steadily. I made a quick survey also with the customers who entered the shop. I could under stand that the color, words and size of letters in the banner had their role in pulling the people!

    PEOPLE WERE DRAWN:

    Needless to say the strategy worked very well and the sale was very good and the event was happy till all the stocks are sold.

    What was the catch Phrase that attracted the passerby?

    In this festival of lights
    “ALL AT YOUR PRICE!

    GREAT SUCCESS:

    The people entered into the shop just to know what “our price” is! The salesman has to convince the price q

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