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Member You - Sun Zi Art of War - Areas of Strategic Planning and Execution
Basic Principles For Direct Mailing Lists as a whole.There are three key elements to every direct marketing campaign: the list, the offer, and the creative. Experts seem to agree that the single most important element is the list. In fact, many direct marketing professionals claim that the relative ratio of importance is: 70% list, 20% offer, and 10% creative. It is ironic, because this is also the element that is least well understood by small business owners and most often over-looked.Before you start it is important to understand the intent of your campaign and develop a direct mail marketing campaign. Two common goals for small businesses are to either (a) convince existing customers to buy more (loyalty programs), or (b) convince new customers to purchase for the first time (sales prospecting).Loyalty Programs:The value to your business of any particular customer is known as Lifetime Customer Value – this represents the sum of all purchases that customer will make from your business over the lifetime of the customer. It almost always easier to convince an existing customer to buy more of your products or services, assuming satisfied customers, then to sell to new customers. In fact, repeat sales are essential ingredient for realizing lifetime customer value (LCV).Loyalty programs seek to maximize LCV by building an ongoing rapport with existing customers. Imagine the local realtor who sends a monthly newsletter, the neighborhood garage that sends out a note when it’s time for a regularly scheduled oil change, or a local retailer who sends out invitations several times a year for private sales events for “preferred” customers only. These are all examples of loyalty programs.To do a successful program of this nature it is essential to know who your customers are. Most businesses keep a list of current customers – this is called So how does this relate to business? We can easily interpret this as the equipped level of your staff in carrying out their jobs. For instance, an employee cannot do much if you only provide her with a typewriter. All she can do is fill out forms or file a report. But if you provide her with a computer, now that is a totally different thing. She can do calculation of account, enter accounts and so on. Each and every staff should be equipped with the bare necessities to help improve their work rate. We have seen how Wal-Mart is using the latest technology, RFID, to help improve their logistics and sales. By using technology, you would be able to provide your staff with real time data so that they can make quick decision and clinch sales easily. Of course all these have to be weighted against the costs of buying and installing the technology. Be well versed with the latest available technology, note their development and once it is advantageous to equip your staff with it, go ahead to buy it. 6) Training Level of Army – skill set and knowledge level of Staff When we say equipped level, most people would quickly relate to technology available to staff, we tend to overlook the software which is the skill set of the staff. We need to send our staff to attain more skills and knowledge. Knowledge of the industry to feel the pulse of it, new developments in their field like sales and marketing, knowledge of maximising the efficiency of the technology available and so on. A computer is nothing if one does not have the knowledge to use. Now another point I want to mention here is that most employer would send their employees to pick up skills that are needed immediately but this often does not provide a company with a competitive edge, what employers should look out for is sending staff to obtain skills that are needed in the future so that you are well equipped to handle the new opportunities that you foresee coming and reduce the reaction lag as mention in Porter’s Competitive Strategy. Now a lot of people worry that if you send these people to improve their skill sets, they would leave for greener pastures when they are poached for that skill. I would suggest that you make this clear to the employee and ask that he be contracted for a period of time or at least require the staff to pay part of the training fees, not substantially of course. 7) Administration of Rewards and Punishment Here I would like to stress the imp Change Management and Business Risk Taking In the first part of Chapter 1 of Sun Zi Art of War, it was mentioned that going to war is of vital importance to the state, because it can determine whether it survives or not and also whether it will prosper or be destroyed. There is no in between. Since the stakes are high, initial planning and assessment are critical.Often there are times in business when corporate managers and executives need a little shake up and that means to shed the dead weight that is not up to the performance standards that are required to run the company efficiently. When this happens it is of the utmost important to get rid of those executives or corporate managers who cannot cut the mustard.If employees, executives or managers who are up to snuff, but perhaps not well liked are the ones that get the ax then this becomes a political event and other top-notch employees who are giving 110% in everything they do will stop taking risks because they are afraid they might be next to go. This causes increased primate politics and favoritism and only makes things worse.In fact in case studies after Chainsaw Al had done his dirty work in large corporations it was noted that many middle managers all the way up through executives stopped taking risks, because they were afraid if they did the wrong thing they would be fired. Businesses must take some risk in the marketplace because the only constant as we know is change.When you were involved in a dynamic market there will be changes and the executive management team will need to deal with these changes and take risks and find new ideas to handle the challenges. If change management is not fair and honest with a good measuring stick then you risk the problems of executives and managers afraid to do their job and take the necessary risks to succeed in the marketplace. Please consider all this in 2006. So which area should the ruler look at before deciding to go to war? Sun Zi proposed these five main areas and they are broken down into seven sub areas. We can see from the writings that Sun Zi is a very meticulous person because he broke the five points down to the dimensions that one should look out for. For example, he broke down the terrain into whether it is high or low, near or far, wide plains or narrow paths, treacherous or accessible or the weather is broke down into cold or hot, night or day and which season it is in. The 5 areas and 7 sub- areas are: 故经之已五,校之以计,而索其情: 一曰道,二曰天,三曰地,四曰将,五曰法。 1) Political leadership of the Ruler (道) 7 Sub areas a) Political Intelligence of a Ruler (主孰有道?) Relating to business aspect, these are important factors that determine the successful implementation of a company’s strategy. The key here is to relate these factors to business. There should not be much difficulty in relating these factors from military to business. a) Employer or top management ability to unite the company or department behind a vision or to achieve certain goals. b) Capability of Manager or Team Leader. c) Different Aspects of Market like the culture of people, government set rules and regulation. d) Business Systems like inventory management, delivery system and others. e) Technology available to staff. f) Skill set and knowledge level of staff. g) Administration of rewards and punishment. 1) Unity: Employer or top management ability to unite the company or department behind a vision or to achieve certain goals As the heading says, political leadership in war is equivalent to the ability of the top management of the company to unite behind certain goals and vision. Easier said than done? Sure but I think there are certain guidelines we can follow, first of all, the idea and purpose of the goals and vision should be made as clear as possible to the whole company. How do you do that? Quite easy, in my opinion, involve the whole company in crafting the goals and painting the vision. For those of you who has seen the Apprentice 3, in the graffiti competition, the leader of Magna Corp, was able to consult some of the kids from the street to provide some input to the graffiti that they were painting. In the end, because the focus group that determines the winner was able to identify with the graffiti, (the kids and the focus group came from the same neighborhood), the Magna Corp won the competition. For those of you from big companies, it is definitely very difficult to involve the whole company. So the top management could decide some macro goals and vision pass it down to the middle management and get them to craft out the goals of their department according to the goals or vision crafted by the top management and so on. What is important is the whole company can relate to the macro goals and vision painted by the top management. Another important factor is the hiring process. Michael Dell, from Dell Computers stresses that it is important to hire people who is completely in sync with the company’s philosophy and objectives. This person’s thinking must be compatible with company’s value and belief. (Please read Direct From Dell by Michael Dell). 2) Capability of Generals: Capability of Manager or Team Leader (Leadership) This is more straightforward than the previous sub-area. This is one area that is quite important in my opinion. The reason why I say that is because firstly, a good leader would have been able to unite and command the respect of his army and people of the nation. A wise general would not be leading his army to attack when weather conditions are bad or terrain is unfavorable. Even if he is forced to do so, his wisdom (one of the characteristics for mentioned comparison) would be able make his troops avoid engaging his enemies or turn disadvantages into advantages. Good generals would be able to create a strong organization structure and control in his army through the other four characteristic mentioned for comparison. The five capabilities that are advocated by Sun Zi are Wisdom, Benevolence, Courage, Discipline and Trustworthiness. Just these five characteristics are definitely not and exhaustive list of the characteristic of a good leader, but in my opinion these five are the most important so that an army, or in business, the project team or department to function properly. And from these five words, there are a lot of things to look out for, which I shall not write here or I would be writing a whole chapter. 3) Advantage of provided by Weather and Terrain: Different Aspects of Market like the culture of people, government set rules and regulation This is something that is not straightforward, not a lot of people can relate from weather and terrain with respect to which area of business. After reading some books and some thoughts, I would like many to take note of the difference. For weather, we know that in war, the advantages and disadvantages presented by it can be tremendous and influence is wide ranging. It is one of the factors that we cannot control at all. For business, these could be the trends that are happening in the broad industry. Like certain consumer trends, e.g. Consumers are going for healthier food. Grey-ing market, Current Technology is going the convergent route and so on. So what about terrain? Well after much thought I think it can be comparable to the market you are battling or catering to. Depending on the market and your strategic focus, the barriers of entry and exit are determined. If you have looked through Sun Zi Art of War, you would have known that when Sun Zi mentioned about terrain, it is most of the time, how easy or difficult one can enter the terrain. For a comprehensive list of barriers of entry or exit, I would recommend Michael Porter’s Competitive Strategy. 4) Effective and Efficient Execution of Orders - Business Systems like inventory management, delivery system and others. In the fourth sub areas proposed by Sun Zi, it queries whether an army is able to execute orders efficiently and effectively. In war, if the orders are not clearly passed down to everyone in the army, confusion will prevail and would render the whole army useless and in the end the general would not be able to execute his strategy. So we can see from here is that strategies can be formulated but there would be risk in carrying out the strategy. In Romance of Three Kingdoms, we have marveled at the strategies that were formulated by Kong Ming, or more often known as Zhuge Liang, but if the generals that he delegated the assignment to was not able to execute them well, his strategies would be useless no matter how good it sound on paper. Relating this to business, I think the most prominent thing that a company should go for is to improve the business systems in his company. Business systems could be logistic/supply chain systems, sales processing systems, HR systems and many more. As most companies, operate or expand, they should aim to improve their systems. Make it more convenient and effective for the staffs that are using it. Sometimes, as the companies expand too fast, like catering to several overseas market or relocation of some functions of the company to other countries and so on, some requirements that were needed could be redundant and new requirements & regulations or technology must be added to improve it. So how do you improve the systems in your company? Well, need I say more, ask the people who are using the system. For example, for sales processing system, ask your salespeople, admin staff for the system. You may include your IT personnel to see if there could be some cost effective automation integrated into the process. All in all, give your staff the necessary resources and convenience to carry out their task effectively and efficiently. 5) Equipped level and numerical strength of army - Technology available to staff Now in war the equipped level and the numerical strength of the army plays and important part in victory. Because the larger the army, the more you can strengthen you positions or attack more places to distract your enemy. The next best thing would be to equip your army with the best armor and weapon so that they have the advantage over the enemy’s army. This advantage, no matter how small or little, will be important during war. Because as I said in war, it is either live or death, for the nation as a whole. So how does this relate to business? We can easily interpret this as the equipped level of your staff in carrying out their jobs. For instance, an employee cannot do much if you only provide her with a typewriter. All she can do is fill out forms or file a report. But if you provide her with a computer, now that is a totally different thing. She can do calculation of account, enter accounts and so on. Each and every staff should be equipped with the bare necessities to help improve their work rate. We have seen how Wal-Mart is using the latest technology, RFID, to help improve their logistics and sales. By using technology, you would be able to provide your staff with real time data so that they can make quick decision and clinch sales easily. Of course all these have to be weighted against the costs of buying and installing the technology. Be well versed with the latest available technology, note their development and once it is advantageous to equip your staff with it, go ahead to buy it. 6) Training Level of Army – skill set and knowledge level of Staff When we say equipped level, most people would quickly relate to technology available to staff, we tend to overlook the software which is the skill set of the staff. We need to send our staff to attain more skills and knowledge. Knowledge of the industry to feel the pulse of it, new developments in their field like sales and marketing, knowledge of maximising the efficiency of the technology available and so on. A computer is nothing if one does not have the knowledge to use. Now another point I want to mention here is that most employer would send their employees to pick up skills that are needed immediately but this often does not provide a company with a competitive edge, what employers should look out for is sending staff to obtain skills that are needed in the future so that you are well equipped to handle the new opportunities that you foresee coming and reduce the reaction lag as mention in Porter’s Competitive Strategy. Now a lot of people worry that if you send these people to improve their skill sets, they would leave for greener pastures when they are poached for that skill. I would suggest that you make this clear to the employee and ask that he be contracted for a period of time or at least require the staff to pay part of the training fees, not substantially of course. 7) Administration of Rewards and Punishment Here I would like to stress the impo How to Transform a Boring Note Into A Killer Cover Letter - Part I behind a vision or to achieve certain goals.The AIDA formula is as old as dirt. It was taught when I was in school over a decade ago. And it's still being taught for good reason - it works! When you apply it to your cover letter, it has the power to transform a regular cover letter into an attention-grabbing "Killer Cover Letter" that'll make your phone ring off the hook.AIDA is an acronym. It stands for Attention, Interest, Desire, and Action. It describes the process marketers want to take their prospect through in order to make a sale.In this case, the prospect is the hiring manager and you're selling yourself in the sense that you want the hiring manager to contact you for an interview. So I'm going to show you how to grab the hiring manager's attention, create interest, arouse desire, and ultimately get him or her to take action (pick up the phone and call you for an interview).By the way, I've tested this killer "System" so I know it works. Ready to get started? Then let's go.AttentionThe first thing you need to do is grab the reader's attention. You must get the reader's attention before he or she can become interested and desirous of your offer to come in for an interview. We're all busy and we all have several things going on in our lives. So how do you cut through the clutter and grab the reader's attention?There are several ways actually. One way is to create an attention-grabbing opening sentence or headline as copywriters call it. Think of it like the headlines in newspapers and magazines. You choose which articles to read by quickly glancing at the headlines, don't you?So why not put an attention-grabbing headline on your cover letter? Most cover letters don't have an attention-grabbing opening sentence so the mere fact that your cover letter even has a headline separates you from the p b) Capability of Manager or Team Leader. c) Different Aspects of Market like the culture of people, government set rules and regulation. d) Business Systems like inventory management, delivery system and others. e) Technology available to staff. f) Skill set and knowledge level of staff. g) Administration of rewards and punishment. 1) Unity: Employer or top management ability to unite the company or department behind a vision or to achieve certain goals As the heading says, political leadership in war is equivalent to the ability of the top management of the company to unite behind certain goals and vision. Easier said than done? Sure but I think there are certain guidelines we can follow, first of all, the idea and purpose of the goals and vision should be made as clear as possible to the whole company. How do you do that? Quite easy, in my opinion, involve the whole company in crafting the goals and painting the vision. For those of you who has seen the Apprentice 3, in the graffiti competition, the leader of Magna Corp, was able to consult some of the kids from the street to provide some input to the graffiti that they were painting. In the end, because the focus group that determines the winner was able to identify with the graffiti, (the kids and the focus group came from the same neighborhood), the Magna Corp won the competition. For those of you from big companies, it is definitely very difficult to involve the whole company. So the top management could decide some macro goals and vision pass it down to the middle management and get them to craft out the goals of their department according to the goals or vision crafted by the top management and so on. What is important is the whole company can relate to the macro goals and vision painted by the top management. Another important factor is the hiring process. Michael Dell, from Dell Computers stresses that it is important to hire people who is completely in sync with the company’s philosophy and objectives. This person’s thinking must be compatible with company’s value and belief. (Please read Direct From Dell by Michael Dell). 2) Capability of Generals: Capability of Manager or Team Leader (Leadership) This is more straightforward than the previous sub-area. This is one area that is quite important in my opinion. The reason why I say that is because firstly, a good leader would have been able to unite and command the respect of his army and people of the nation. A wise general would not be leading his army to attack when weather conditions are bad or terrain is unfavorable. Even if he is forced to do so, his wisdom (one of the characteristics for mentioned comparison) would be able make his troops avoid engaging his enemies or turn disadvantages into advantages. Good generals would be able to create a strong organization structure and control in his army through the other four characteristic mentioned for comparison. The five capabilities that are advocated by Sun Zi are Wisdom, Benevolence, Courage, Discipline and Trustworthiness. Just these five characteristics are definitely not and exhaustive list of the characteristic of a good leader, but in my opinion these five are the most important so that an army, or in business, the project team or department to function properly. And from these five words, there are a lot of things to look out for, which I shall not write here or I would be writing a whole chapter. 3) Advantage of provided by Weather and Terrain: Different Aspects of Market like the culture of people, government set rules and regulation This is something that is not straightforward, not a lot of people can relate from weather and terrain with respect to which area of business. After reading some books and some thoughts, I would like many to take note of the difference. For weather, we know that in war, the advantages and disadvantages presented by it can be tremendous and influence is wide ranging. It is one of the factors that we cannot control at all. For business, these could be the trends that are happening in the broad industry. Like certain consumer trends, e.g. Consumers are going for healthier food. Grey-ing market, Current Technology is going the convergent route and so on. So what about terrain? Well after much thought I think it can be comparable to the market you are battling or catering to. Depending on the market and your strategic focus, the barriers of entry and exit are determined. If you have looked through Sun Zi Art of War, you would have known that when Sun Zi mentioned about terrain, it is most of the time, how easy or difficult one can enter the terrain. For a comprehensive list of barriers of entry or exit, I would recommend Michael Porter’s Competitive Strategy. 4) Effective and Efficient Execution of Orders - Business Systems like inventory management, delivery system and others. In the fourth sub areas proposed by Sun Zi, it queries whether an army is able to execute orders efficiently and effectively. In war, if the orders are not clearly passed down to everyone in the army, confusion will prevail and would render the whole army useless and in the end the general would not be able to execute his strategy. So we can see from here is that strategies can be formulated but there would be risk in carrying out the strategy. In Romance of Three Kingdoms, we have marveled at the strategies that were formulated by Kong Ming, or more often known as Zhuge Liang, but if the generals that he delegated the assignment to was not able to execute them well, his strategies would be useless no matter how good it sound on paper. Relating this to business, I think the most prominent thing that a company should go for is to improve the business systems in his company. Business systems could be logistic/supply chain systems, sales processing systems, HR systems and many more. As most companies, operate or expand, they should aim to improve their systems. Make it more convenient and effective for the staffs that are using it. Sometimes, as the companies expand too fast, like catering to several overseas market or relocation of some functions of the company to other countries and so on, some requirements that were needed could be redundant and new requirements & regulations or technology must be added to improve it. So how do you improve the systems in your company? Well, need I say more, ask the people who are using the system. For example, for sales processing system, ask your salespeople, admin staff for the system. You may include your IT personnel to see if there could be some cost effective automation integrated into the process. All in all, give your staff the necessary resources and convenience to carry out their task effectively and efficiently. 5) Equipped level and numerical strength of army - Technology available to staff Now in war the equipped level and the numerical strength of the army plays and important part in victory. Because the larger the army, the more you can strengthen you positions or attack more places to distract your enemy. The next best thing would be to equip your army with the best armor and weapon so that they have the advantage over the enemy’s army. This advantage, no matter how small or little, will be important during war. Because as I said in war, it is either live or death, for the nation as a whole. So how does this relate to business? We can easily interpret this as the equipped level of your staff in carrying out their jobs. For instance, an employee cannot do much if you only provide her with a typewriter. All she can do is fill out forms or file a report. But if you provide her with a computer, now that is a totally different thing. She can do calculation of account, enter accounts and so on. Each and every staff should be equipped with the bare necessities to help improve their work rate. We have seen how Wal-Mart is using the latest technology, RFID, to help improve their logistics and sales. By using technology, you would be able to provide your staff with real time data so that they can make quick decision and clinch sales easily. Of course all these have to be weighted against the costs of buying and installing the technology. Be well versed with the latest available technology, note their development and once it is advantageous to equip your staff with it, go ahead to buy it. 6) Training Level of Army – skill set and knowledge level of Staff When we say equipped level, most people would quickly relate to technology available to staff, we tend to overlook the software which is the skill set of the staff. We need to send our staff to attain more skills and knowledge. Knowledge of the industry to feel the pulse of it, new developments in their field like sales and marketing, knowledge of maximising the efficiency of the technology available and so on. A computer is nothing if one does not have the knowledge to use. Now another point I want to mention here is that most employer would send their employees to pick up skills that are needed immediately but this often does not provide a company with a competitive edge, what employers should look out for is sending staff to obtain skills that are needed in the future so that you are well equipped to handle the new opportunities that you foresee coming and reduce the reaction lag as mention in Porter’s Competitive Strategy. Now a lot of people worry that if you send these people to improve their skill sets, they would leave for greener pastures when they are poached for that skill. I would suggest that you make this clear to the employee and ask that he be contracted for a period of time or at least require the staff to pay part of the training fees, not substantially of course. 7) Administration of Rewards and Punishment Here I would like to stress the imp Electronic Document Management - The Basics - Part 1 able to unite and command the respect of his army and people of the nation. A wise general would not be leading his army to attack when weather conditions are bad or terrain is unfavorable. Even if he is forced to do so, his wisdom (one of the characteristics for mentioned comparison) would be able make his troops avoid engaging his enemies or turn disadvantages into advantages. Good generals would be able to create a strong organization structure and control in his army through the other four characteristic mentioned for comparison.Document management can mean many things to many people, and can serve a variety of purposes. The intention of this article is to list the components involved in document management and to briefly describe each one. At the conclusion, there are also some important factors to help in selecting a document management system.If you've never used a document management system, then it is entirely possible that you aren't aware of how valuable these products can be. Companies and individuals who manage a diverse array of documents have found that document management systems serve to simplify their lives and make both storing documents and later obtaining those documents much easier. n cause a document to disappear into a virtual black hole, never to be seen again.The entire process of document management can be broken down into four categories: file capture, file processing, file management and file storage. A company may require one, two or all four of these processes.File CaptureFile capture may consist of scanning paper documents, capturing existing electronic files (ex: .doc, .pdf, .tif and scanned documents), and capturing documents from applications with print drivers.Scanning – if you have a large quantity of paper documents that need to be scanned and introduced to a DMS (Document Management System), then you must consider:1. How you want the information to be retrieved and stored; and2. How you want indexed information to be introduced to the DMS.The manner with which you plan to access the documents later will determine which file format type the files will be saved under. The most common types for scanning output are .tif and .pdf.The advantage of .tif file types is that they are the smallest file types and therefore take up the least amount of storage spa The five capabilities that are advocated by Sun Zi are Wisdom, Benevolence, Courage, Discipline and Trustworthiness. Just these five characteristics are definitely not and exhaustive list of the characteristic of a good leader, but in my opinion these five are the most important so that an army, or in business, the project team or department to function properly. And from these five words, there are a lot of things to look out for, which I shall not write here or I would be writing a whole chapter. 3) Advantage of provided by Weather and Terrain: Different Aspects of Market like the culture of people, government set rules and regulation This is something that is not straightforward, not a lot of people can relate from weather and terrain with respect to which area of business. After reading some books and some thoughts, I would like many to take note of the difference. For weather, we know that in war, the advantages and disadvantages presented by it can be tremendous and influence is wide ranging. It is one of the factors that we cannot control at all. For business, these could be the trends that are happening in the broad industry. Like certain consumer trends, e.g. Consumers are going for healthier food. Grey-ing market, Current Technology is going the convergent route and so on. So what about terrain? Well after much thought I think it can be comparable to the market you are battling or catering to. Depending on the market and your strategic focus, the barriers of entry and exit are determined. If you have looked through Sun Zi Art of War, you would have known that when Sun Zi mentioned about terrain, it is most of the time, how easy or difficult one can enter the terrain. For a comprehensive list of barriers of entry or exit, I would recommend Michael Porter’s Competitive Strategy. 4) Effective and Efficient Execution of Orders - Business Systems like inventory management, delivery system and others. In the fourth sub areas proposed by Sun Zi, it queries whether an army is able to execute orders efficiently and effectively. In war, if the orders are not clearly passed down to everyone in the army, confusion will prevail and would render the whole army useless and in the end the general would not be able to execute his strategy. So we can see from here is that strategies can be formulated but there would be risk in carrying out the strategy. In Romance of Three Kingdoms, we have marveled at the strategies that were formulated by Kong Ming, or more often known as Zhuge Liang, but if the generals that he delegated the assignment to was not able to execute them well, his strategies would be useless no matter how good it sound on paper. Relating this to business, I think the most prominent thing that a company should go for is to improve the business systems in his company. Business systems could be logistic/supply chain systems, sales processing systems, HR systems and many more. As most companies, operate or expand, they should aim to improve their systems. Make it more convenient and effective for the staffs that are using it. Sometimes, as the companies expand too fast, like catering to several overseas market or relocation of some functions of the company to other countries and so on, some requirements that were needed could be redundant and new requirements & regulations or technology must be added to improve it. So how do you improve the systems in your company? Well, need I say more, ask the people who are using the system. For example, for sales processing system, ask your salespeople, admin staff for the system. You may include your IT personnel to see if there could be some cost effective automation integrated into the process. All in all, give your staff the necessary resources and convenience to carry out their task effectively and efficiently. 5) Equipped level and numerical strength of army - Technology available to staff Now in war the equipped level and the numerical strength of the army plays and important part in victory. Because the larger the army, the more you can strengthen you positions or attack more places to distract your enemy. The next best thing would be to equip your army with the best armor and weapon so that they have the advantage over the enemy’s army. This advantage, no matter how small or little, will be important during war. Because as I said in war, it is either live or death, for the nation as a whole. So how does this relate to business? We can easily interpret this as the equipped level of your staff in carrying out their jobs. For instance, an employee cannot do much if you only provide her with a typewriter. All she can do is fill out forms or file a report. But if you provide her with a computer, now that is a totally different thing. She can do calculation of account, enter accounts and so on. Each and every staff should be equipped with the bare necessities to help improve their work rate. We have seen how Wal-Mart is using the latest technology, RFID, to help improve their logistics and sales. By using technology, you would be able to provide your staff with real time data so that they can make quick decision and clinch sales easily. Of course all these have to be weighted against the costs of buying and installing the technology. Be well versed with the latest available technology, note their development and once it is advantageous to equip your staff with it, go ahead to buy it. 6) Training Level of Army – skill set and knowledge level of Staff When we say equipped level, most people would quickly relate to technology available to staff, we tend to overlook the software which is the skill set of the staff. We need to send our staff to attain more skills and knowledge. Knowledge of the industry to feel the pulse of it, new developments in their field like sales and marketing, knowledge of maximising the efficiency of the technology available and so on. A computer is nothing if one does not have the knowledge to use. Now another point I want to mention here is that most employer would send their employees to pick up skills that are needed immediately but this often does not provide a company with a competitive edge, what employers should look out for is sending staff to obtain skills that are needed in the future so that you are well equipped to handle the new opportunities that you foresee coming and reduce the reaction lag as mention in Porter’s Competitive Strategy. Now a lot of people worry that if you send these people to improve their skill sets, they would leave for greener pastures when they are poached for that skill. I would suggest that you make this clear to the employee and ask that he be contracted for a period of time or at least require the staff to pay part of the training fees, not substantially of course. 7) Administration of Rewards and Punishment Here I would like to stress the imp Taking the Fear Out of Freelancing: Is Self-Employment Right For You? /b>Janine was thirty-something and the mother of one when her marriage broke up. She moved to a new city and started looking for a well paying job with parent-friendly hours and was getting frustrated with how rare those positions are.A friend suggested she consider shopping her language translating skills as a freelancer so she could work at home and watch her daughter grow up. Janine liked the idea but couldn't imagine taking the financial risk of fending for herself and her child. Fear and insecurity stopped her in her tracks.But wait.What if the risk really isn't as great as we think it is. There sure are a lot of people working for themselves these days. What do they know that we don't?The Self-Employment FactsThe US Census Bureau reports that there are now over 18 million self-employed entrepreneurs in America. These one-person operations make up a remarkable 70% of all US businesses. (http://www.census.gov/Press-Release/www/releases/archives/business_ownership/005784.html )So who are these brave souls turning their backs on the cubicle farm and doing it for themselves? Everyone from accountants to writers.The Census Bureau says the fastest growing self-employed sectors these days are: real estate appraisers, nail technicians, landscaping services, software publishers, and bed and breakfast owners. But there are plenty more choices out there to satisfy the maverick in you.The Satisfaction FactorA survey of freelance writers published in 2005 by the American Society of Journalists and Authors (ASJA) (http://www.asja.org/pubtips/050324a.php ) painted a surprising picture of the "average" freelance writer. She is:Female, 49 years old, white, married with at least one child. She is well educated and lives in a large city. She is usually paid by the ite In the fourth sub areas proposed by Sun Zi, it queries whether an army is able to execute orders efficiently and effectively. In war, if the orders are not clearly passed down to everyone in the army, confusion will prevail and would render the whole army useless and in the end the general would not be able to execute his strategy. So we can see from here is that strategies can be formulated but there would be risk in carrying out the strategy. In Romance of Three Kingdoms, we have marveled at the strategies that were formulated by Kong Ming, or more often known as Zhuge Liang, but if the generals that he delegated the assignment to was not able to execute them well, his strategies would be useless no matter how good it sound on paper. Relating this to business, I think the most prominent thing that a company should go for is to improve the business systems in his company. Business systems could be logistic/supply chain systems, sales processing systems, HR systems and many more. As most companies, operate or expand, they should aim to improve their systems. Make it more convenient and effective for the staffs that are using it. Sometimes, as the companies expand too fast, like catering to several overseas market or relocation of some functions of the company to other countries and so on, some requirements that were needed could be redundant and new requirements & regulations or technology must be added to improve it. So how do you improve the systems in your company? Well, need I say more, ask the people who are using the system. For example, for sales processing system, ask your salespeople, admin staff for the system. You may include your IT personnel to see if there could be some cost effective automation integrated into the process. All in all, give your staff the necessary resources and convenience to carry out their task effectively and efficiently. 5) Equipped level and numerical strength of army - Technology available to staff Now in war the equipped level and the numerical strength of the army plays and important part in victory. Because the larger the army, the more you can strengthen you positions or attack more places to distract your enemy. The next best thing would be to equip your army with the best armor and weapon so that they have the advantage over the enemy’s army. This advantage, no matter how small or little, will be important during war. Because as I said in war, it is either live or death, for the nation as a whole. So how does this relate to business? We can easily interpret this as the equipped level of your staff in carrying out their jobs. For instance, an employee cannot do much if you only provide her with a typewriter. All she can do is fill out forms or file a report. But if you provide her with a computer, now that is a totally different thing. She can do calculation of account, enter accounts and so on. Each and every staff should be equipped with the bare necessities to help improve their work rate. We have seen how Wal-Mart is using the latest technology, RFID, to help improve their logistics and sales. By using technology, you would be able to provide your staff with real time data so that they can make quick decision and clinch sales easily. Of course all these have to be weighted against the costs of buying and installing the technology. Be well versed with the latest available technology, note their development and once it is advantageous to equip your staff with it, go ahead to buy it. 6) Training Level of Army – skill set and knowledge level of Staff When we say equipped level, most people would quickly relate to technology available to staff, we tend to overlook the software which is the skill set of the staff. We need to send our staff to attain more skills and knowledge. Knowledge of the industry to feel the pulse of it, new developments in their field like sales and marketing, knowledge of maximising the efficiency of the technology available and so on. A computer is nothing if one does not have the knowledge to use. Now another point I want to mention here is that most employer would send their employees to pick up skills that are needed immediately but this often does not provide a company with a competitive edge, what employers should look out for is sending staff to obtain skills that are needed in the future so that you are well equipped to handle the new opportunities that you foresee coming and reduce the reaction lag as mention in Porter’s Competitive Strategy. Now a lot of people worry that if you send these people to improve their skill sets, they would leave for greener pastures when they are poached for that skill. I would suggest that you make this clear to the employee and ask that he be contracted for a period of time or at least require the staff to pay part of the training fees, not substantially of course. 7) Administration of Rewards and Punishment Here I would like to stress the imp Franchisor Prospect Checklist Sample Form as a whole.Due to the over regulation in the Franchising Industry and the litigation it is important to keep impeccable records. From the first phone call, email to the signing of the franchise agreement everything should be documented. Below is a checklist we created for our franchise company and one I wish you would consider when creating your own. I recommend you copy this article and then modify it to fit your business model.You must understand that without proper documentation you might find your company entangled in meaningless and wasteful litigation instead of spending the time on expanding your market share and brand name. Below is our sample checklist we use at the Car Wash Guys, you may have this and modify it at will, I dismiss any copyrights to you. Now remember our Franchise is a specialty type business, mobile car wash and the franchisee must be in excellent physical condition, where as your business model may wish to screen for other things.1. Telephone Interview with Founder or Designated Person. (Minimum 30 min.) Friendly conversation; Lots of listening. Notes will be taken on “Pre-Screening Phone Worksheet”. This worksheet will be kept in a file if prospective franchisee is qualified. A resume will be asked for at this point. It should be faxed or mailed to headquarters. If none is available, one will be created from the phone interview.2. Resume Is Reviewed and compared to notes from phone interview for consistency. If it is acceptable, then we proceed. If it is not, process ends here. If, during the phone interview we created a resume for the prospective franchisee, it will be mailed to them so they can use it in their next interview. We will also send a copy to A Contract Employment Agency, a company with whom we network. They in turn will send us qualified prospects.3. So how does this relate to business? We can easily interpret this as the equipped level of your staff in carrying out their jobs. For instance, an employee cannot do much if you only provide her with a typewriter. All she can do is fill out forms or file a report. But if you provide her with a computer, now that is a totally different thing. She can do calculation of account, enter accounts and so on. Each and every staff should be equipped with the bare necessities to help improve their work rate. We have seen how Wal-Mart is using the latest technology, RFID, to help improve their logistics and sales. By using technology, you would be able to provide your staff with real time data so that they can make quick decision and clinch sales easily. Of course all these have to be weighted against the costs of buying and installing the technology. Be well versed with the latest available technology, note their development and once it is advantageous to equip your staff with it, go ahead to buy it. 6) Training Level of Army – skill set and knowledge level of Staff When we say equipped level, most people would quickly relate to technology available to staff, we tend to overlook the software which is the skill set of the staff. We need to send our staff to attain more skills and knowledge. Knowledge of the industry to feel the pulse of it, new developments in their field like sales and marketing, knowledge of maximising the efficiency of the technology available and so on. A computer is nothing if one does not have the knowledge to use. Now another point I want to mention here is that most employer would send their employees to pick up skills that are needed immediately but this often does not provide a company with a competitive edge, what employers should look out for is sending staff to obtain skills that are needed in the future so that you are well equipped to handle the new opportunities that you foresee coming and reduce the reaction lag as mention in Porter’s Competitive Strategy. Now a lot of people worry that if you send these people to improve their skill sets, they would leave for greener pastures when they are poached for that skill. I would suggest that you make this clear to the employee and ask that he be contracted for a period of time or at least require the staff to pay part of the training fees, not substantially of course. 7) Administration of Rewards and Punishment Here I would like to stress the importance of rewards and punishment. Han Fei Zi, a great politician during the Warring States Era stressed the importance of administering rewards and punishment, writing two chapters on it. He said that the administration of it is so important it actually determines the survival or demise of the nation. And equate the administration power of rewards and punishment of the ruler to the fangs and claws to a tiger. Without the power, the ruler would not be able to administer the affairs of the state well. Would anyone listen to their supervisor if it lacks the power to administer rewards and punishment? Of course not, because he has lost authority on you. One of the two chapters written by Han Fei Zi, is about setting the rules and condition for rewards and punishment and the next chapter on how to administer it. The reason why a chapter was written on the administration is because during those days and even till now, we tend to reward more to people that we know and love and excuse our relatives or friends from punishment when they make a mistake. Why is this so? This is because firstly, we are human beings thus we have feelings and secondly is because these friends affect our social life. We do not want to offend them. So it is important in the modern business that they structure their reward and punishment correctly so that their work is aligned with that of the business strategy and culture. For example if you reward base on individual sales, it is very likely you would not be promoting teamwork. If you reward base on individual product department performance, it is very unlikely that cross selling would not occur. Besides aligning with the business strategy and culture, the administration of rewards and punishment plays a big part in talent management strategies as well. In business, the pay you give to your staff is always compared to one that is similar job scope and preferably in the same industry to make a good comparison. Beside the pay being compared with other similar jobs, it is also compared with inflation as well. Employee may feel shortchanged, especially in times of high inflation, when income increase cannot be in tune with inflation.
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