nd save the rest for later. Here’s my example, “I am a freelance copywriter. I write the words on websites and ads that turn casual visitors inIf you sell your own services, you must have an “elevator speech” that tells others what you do. The idea is that if you find yourself sharing an elevator with someone who might be a potential client, you need a way to tell what you do before those elevator doors open up.

Here are a few ideas that might help you create the perfect elevator speech:

1. Don’t try to tell everything. You just can’t tell it all. You are giving a 30 second commercial about yourself, not a 30 minute infomercial. Pick out the most important things from the client’s perspective and save the rest for later. Here’s my example, “I am a freelance copywriter. I write the words on websites and ads that turn casual visitors int
   Perfect Wealth Formula Coaching
   Perfect Wealth Formula provides its members with top notch internet marketing training which they can use to market PWF or any other business they choose.However, it’s not enough to have world class internet marketing training if you don’t get with a Power Sponsor, one who provides personal one-on-one support.The Perfect Wealth Formula and The Powerhouse Marketing System is the “once in a decade” o
   n elevator with someone who might be a potential client, you need a way to tell what you do before those elevator doors open up.

   Here are a few ideas that might help you create the perfect elevator speech:

   1. Don’t try to tell everything. You just can’t tell it all. You are giving a 30 second commercial about yourself, not a 30 minute infomercial. Pick out the most important things from the client’s perspective and save the rest for later. Here’s my example, “I am a freelance copywriter. I write the words on websites and ads that turn casual visitors in
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      few ideas that might help you create the perfect elevator speech:
      1. Don’t try to tell everything. You just can’t tell it all. You are giving a 30 second commercial about yourself, not a 30 minute infomercial. Pick out the most important things from the client’s perspective and save the rest for later. Here’s my example, “I am a freelance copywriter. I write the words on websites and ads that turn casual visitors in
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         ing a 30 second commercial about yourself, not a 30 minute infomercial. Pick out the most important things from the client’s perspective and save the rest for later. Here’s my example, “I am a freelance copywriter. I write the words on websites and ads that turn casual visitors in
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         nd save the rest for later. Here’s my example, “I am a freelance copywriter. I write the words on websites and ads that turn casual visitors into buyers.” Guess what? I actually write a lot more than just web content and ads, but those are the two categories that get the most attention, so I just save the rest for future conversations.

      2. Focus on you primary benefit (or two). Again, you must look at your business from the point of view of your potential client. How can you help them? What improvements can you make in their business?

      3. Always, always, always construct your elevator speech by imagining your cornered elevator companion has just asked you, “what’s in it for me?” This is the ultimate q