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Member You - Knowledge is Power
Special offers abound in every sphere of merchandising and marketing, but how many of them work? Before I decided to make any special offers I gave the matter a great deal of thought.When is an offer a special offer and when
Once you have gained an understanding of their business, spend some time in the meeting asking relevant questions about how they tackle certain aspects of their business. You are working towards formi
Just when you thought the world made sense, here's bad news:Effective meetings have major problems.Here they are:Problem #1: It takes time.Preparing a clear goal requires deliberate thought. And writing o
Have you ever attended a business briefing or meeting without reading the materials ahead of time? I know I certainly have, and I also know that I felt like a fool when asked a question. It was up to me to be informed about the meeting and to read the information, and I neglected to do so. When you attend a meeting for a potential client, you will often find that they have not read much about you and have not done their research. Make sure that it is the other party wearing those shoes and not you. Find out all you can about their business so that you have a fairly accurate understanding of their potential business needs. You may also discover some problems they may have in keeping up with the competition or other items of interest that you can discuss at the meeting. You want to make sure that you are better informed about their business than they are about you.
Once you have gained an understanding of their business, spend some time in the meeting asking relevant questions about how they tackle certain aspects of their business. You are working towards formi
This month, we wanted to share some general tips relating to your graphic design that we've come up with over the past year:Always include an address on your business card, even if you are operating a small business out of
Once you have gained an understanding of their business, spend some time in the meeting asking relevant questions about how they tackle certain aspects of their business. You are working towards formi
Everyone can be a great salesperson. You might not believe so, but it's true. And many might think, "I don't want to be a great salesperson," because of the negative connotations that come with being in sal
Once you have gained an understanding of their business, spend some time in the meeting asking relevant questions about how they tackle certain aspects of their business. You are working towards formi
Insightful leaders and organizations recognize that training is a valuable tool for personal and professional development and therefore set some sort of an annual training budget.Most everyone I’ve ever talked to has been to
Once you have gained an understanding of their business, spend some time in the meeting asking relevant questions about how they tackle certain aspects of their business. You are working towards formi
As a manager, does your current business, non-profit or association public relations effort concern itself primarily with radio and newspaper publicity? Or does it concentrate on a specialty area like financial communications or tra
Once you have gained an understanding of their business, spend some time in the meeting asking relevant questions about how they tackle certain aspects of their business. You are working towards forming a bond and a business relationship here, and not trying to sell your products or services. Have them speak on what they do best and what they think the competition's weaknesses are. Also give free advice on some possible solutions that you can discuss in detail further down the road. The main goal of the first meeting is an introduction and to get to the second meeting, nothing more and nothing less.
You may discover in your research that the company has many strong points, but at the same time some weaknesses may be revealed. Do not play on those weaknesses, but play to their strengths. If the weaknesses get in the way, it may be time to book a time with another client.
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