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  • Member You - IT Consultants: Don't Give Away the Farm

    Get a Competitive Marketing Edge with PR Techniques
    One of the least understood, most underutilized marketing techniques in the business world is public relations. That fact represents an opportunity for small business owners and managers who are willing to devote a little time to cultivating relationships with re
    nts know all about the costs including taxes, training expenses, insurance, marketing and promotion, research and administration.

    IT Consultants: Don’t Sell Yourself Short

    If you’re thinking you can go out

    Business Planning for College Students and First-Time Entrepreneurs
    More and more students, both in undergraduate and graduate institutions, are deciding to launch their own ventures upon graduation rather than taking the traditional route of working for another firm. Likewise, more and more individuals are leaving their jobs to
    A common mistake many IT consultants make that may prevent them from being able to go full-time is that they basically give away their services. As IT consultants, it is your responsibility to ensure you charge market rate.

    IT Consultants: Prove you are Professionals

    To be perceived as a professional, you need to charge similar hourly billing rates to those you aspire to compete with on a full-time basis. If you charge way below market billing rates, you’ll never have enough steady consulting revenue to go full time. It’s really hard to raise your billing rates substantially when contracts come up for renewal.

    The full time IT consultants you compete with have already figured out the hourly billing rates they need to cover their overhead. Ensure that, at this stage of the game, you aren’t overlooking this aspect.

    Successful IT consultants know all about the costs including taxes, training expenses, insurance, marketing and promotion, research and administration.

    IT Consultants: Don’t Sell Yourself Short

    If you’re thinking you can go out t

    Lecturing from the Lectern
    Most people love to hide behind the lectern.. It makes them feel more secure. The only reason speakers should use a lectern is to hold notes. Here are a few guidelines to make the lectern work for you.Don’t lean. Create some space. Step back six to twelv
    rate.

    IT Consultants: Prove you are Professionals

    To be perceived as a professional, you need to charge similar hourly billing rates to those you aspire to compete with on a full-time basis. If you charge way below market billing rates, you’ll never have enough steady consulting revenue to go full time. It’s really hard to raise your billing rates substantially when contracts come up for renewal.

    The full time IT consultants you compete with have already figured out the hourly billing rates they need to cover their overhead. Ensure that, at this stage of the game, you aren’t overlooking this aspect.

    Successful IT consultants know all about the costs including taxes, training expenses, insurance, marketing and promotion, research and administration.

    IT Consultants: Don’t Sell Yourself Short

    If you’re thinking you can go out

    Effectively Managing Meetings
    Meetings are one of the most vital components of business, when they are used productively. So many people quote boring, unproductive meetings as being a 'waste of time', that some sense of it all is needed.Managing meetings effectively will help you make
    way below market billing rates, you’ll never have enough steady consulting revenue to go full time. It’s really hard to raise your billing rates substantially when contracts come up for renewal.

    The full time IT consultants you compete with have already figured out the hourly billing rates they need to cover their overhead. Ensure that, at this stage of the game, you aren’t overlooking this aspect.

    Successful IT consultants know all about the costs including taxes, training expenses, insurance, marketing and promotion, research and administration.

    IT Consultants: Don’t Sell Yourself Short

    If you’re thinking you can go out

    Outsource Staffing to Meet Your Increasing Business Needs
    Outsource staffing is an effort made by outsourcing companies to provide you and your company with just the perfect employee capable of doing your work to help you run your business smoothly and perfectly. To run any organization successfully and efficiently it i
    onsultants you compete with have already figured out the hourly billing rates they need to cover their overhead. Ensure that, at this stage of the game, you aren’t overlooking this aspect.

    Successful IT consultants know all about the costs including taxes, training expenses, insurance, marketing and promotion, research and administration.

    IT Consultants: Don’t Sell Yourself Short

    If you’re thinking you can go out

    Seven Secrets of Writing That Sells
    Do your marketing materials make people stop, read and take action?Even in today’s tech-savvy world information is spread through the written word. Customers have to know what your product, service or idea can do for them—or they won’t buy. So whether you
    nts know all about the costs including taxes, training expenses, insurance, marketing and promotion, research and administration.

    IT Consultants: Don’t Sell Yourself Short

    If you’re thinking you can go out there and be the Crazy Eddie of IT consultants in your marketing, or go out there for $25, $35, $45 an hour and ultimately, you’re going to make it up on volume - you’re wrong. There are only so many extra hours you can work in a week, even on a full time basis.

    To survive as IT consultants and eventually make the transition to full-time, you need to study the competition when it comes to setting your rates. As you look to move into full time consulting, make sure you have multiple sources of steady consulting revenue.

    The Bottom Line about IT Consultants

    Don’t put all your eggs in one basket and don’t quit your day job if 90% of your IT consulting revenue is just coming from one or two clients. There’s too much uncertainty. As IT consultants, you want to make sure that you’re diversifying your client roster.

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