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    I Can't Hear A Word They're Sayin
    If you use any genre of advertising to attract new prospects, your world is upside down. The popularity of TV, Radio and Print is on a slippery slope. Response to commercials and ads has slipped further. Some blame it on technology like digital video re
    ’re so wrapped up in the minutiae of your business that at the end of the day you can’t see what you’ve done to generate revenue, perhaps it’s time to consider how you spend your time.

    Principles are fine. We should all operate at the highest ethical standards. But at what cost? If your

    Corporate Cleavage
    I enjoy cleavage as much or even more than the next guy. However, after reading my latest issue of Men’s Health magazine, I checked my Encarta dictionary and looked up the word “cleavage”.There is business science in “them der hills”, namely the
    A common misperception among small business owners is the idea that every business cost must be pushed to its lowest limit, and that costs that are considered unfair, outrageous, or uncalled for, must be fought, no matter the cost. This is often referred to as the “principle” of the thing. Principles are all fine and good, and where would we be without them? However, we’re in business to make money, not change the world by forcing it to conform to our standards. Too many small business owners don’t take into account the value of their time, nor the value of their employees’ or contractors’ time. If you’re paying your contract bookkeeper $55 an hour, does it make sense to have him spend an hour working on getting a credit of a few dollars on your cell phone bill? On a bill for materials? Wouldn’t it be more cost effective to just pay it and move on? And what value do you put on your time? Would your time be better spent building your business, making more sales, building your infrastructure, than in chasing a 2 dollar overcharge?

    Egregious mistakes of course need to be dealt with, and costs that are consistently incorrect on an ongoing basis. But if you’re so wrapped up in the minutiae of your business that at the end of the day you can’t see what you’ve done to generate revenue, perhaps it’s time to consider how you spend your time.

    Principles are fine. We should all operate at the highest ethical standards. But at what cost? If your c

    5 Low Cost, Easy to Implement Ideas for Raising Your Profile as a Consultant
    1. Give Presentations - offer to speak at local networking events, local business groups or events where your target market "hangs out" Speak on topics that are pertinent to your target market and which give value to them in solving a problem, in
    nciples are all fine and good, and where would we be without them? However, we’re in business to make money, not change the world by forcing it to conform to our standards. Too many small business owners don’t take into account the value of their time, nor the value of their employees’ or contractors’ time. If you’re paying your contract bookkeeper $55 an hour, does it make sense to have him spend an hour working on getting a credit of a few dollars on your cell phone bill? On a bill for materials? Wouldn’t it be more cost effective to just pay it and move on? And what value do you put on your time? Would your time be better spent building your business, making more sales, building your infrastructure, than in chasing a 2 dollar overcharge?

    Egregious mistakes of course need to be dealt with, and costs that are consistently incorrect on an ongoing basis. But if you’re so wrapped up in the minutiae of your business that at the end of the day you can’t see what you’ve done to generate revenue, perhaps it’s time to consider how you spend your time.

    Principles are fine. We should all operate at the highest ethical standards. But at what cost? If your

    Medical Billing - The Programmer's Nightmare
    We take so much for granted in this world. We expect everything we buy to work perfectly and when it doesn't, we throw a tantrum. Well, can you imagine what the programmer who creates your medical billing software feels like when he fixes one bug and
    ractors’ time. If you’re paying your contract bookkeeper $55 an hour, does it make sense to have him spend an hour working on getting a credit of a few dollars on your cell phone bill? On a bill for materials? Wouldn’t it be more cost effective to just pay it and move on? And what value do you put on your time? Would your time be better spent building your business, making more sales, building your infrastructure, than in chasing a 2 dollar overcharge?

    Egregious mistakes of course need to be dealt with, and costs that are consistently incorrect on an ongoing basis. But if you’re so wrapped up in the minutiae of your business that at the end of the day you can’t see what you’ve done to generate revenue, perhaps it’s time to consider how you spend your time.

    Principles are fine. We should all operate at the highest ethical standards. But at what cost? If your

    Technologically Boosting the Medical Transcription Company
    Medical Transcription CompanyVirtually every medical service provider dictates SOAP notes into recorders for transcription and sends them off to a medical transcription company to transcribe and return a refined copy of necessary
    put on your time? Would your time be better spent building your business, making more sales, building your infrastructure, than in chasing a 2 dollar overcharge?

    Egregious mistakes of course need to be dealt with, and costs that are consistently incorrect on an ongoing basis. But if you’re so wrapped up in the minutiae of your business that at the end of the day you can’t see what you’ve done to generate revenue, perhaps it’s time to consider how you spend your time.

    Principles are fine. We should all operate at the highest ethical standards. But at what cost? If your

    Dealing With Poor Performance
    Recent research in business management demonstrates the over riding importance of positive work relationships in building a profitable company. Business schools which have historically focused on the task dimensions of leadership are beginning to get t
    ’re so wrapped up in the minutiae of your business that at the end of the day you can’t see what you’ve done to generate revenue, perhaps it’s time to consider how you spend your time.

    Principles are fine. We should all operate at the highest ethical standards. But at what cost? If your customers bring an error to your attention do you fix it promptly and move on? If so, you’re doing what you need to be doing. It isn’t your job to bring the world to account for their mistakes, as enticing a task as that may be. Concentrate your interests on bringing in more business, on cutting the costs that are material to your operations, on living the life you envisioned when you went into business for yourself. These are the things that matter – principles are fine things, but winning minor skirmishes means less time spent on the major battles.

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