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Member You - Small Business Marketing Tip - Find the Sweet Somethings
Would you like to get your new or existing Internet business moving nearly at the speed of light? Do you know what is required to get your business noticed and how to build your personal credibility fast, making clients secure enough to purchase from you over the Internet?The Simple
We suggest you run the scavenger hunt for one month. A time limit brings focus and a little sense of urgency to a task like this.
Remember, just dig in and discover. Raw material is what you are looking for right now, not finished product. You are looking
No one cares about you or your business. I know that may seem shocking for many of you, but it is none the less true.People only care about themselves. They care about the results they gain from engaging your services or using your products.They only care about their growth an
We are looking for three things:
1. Look for places to touch the customer. Identify those likely places you can plant a “sweet something”.
2. Listen for customer phrases or comments about your service. Let her tell you those sweet somethings that you’d like her to pass on.
3. Ask customers a key question—“what’s your favorite thing about our store?” Rephrase it however you’d like, but ask, when appropriate. Remember, not all staff will be comfortable doing this; don’t punish the ones that aren’t.
Now is a fantastic time to use that Bloom Team to help you out. Sit down with them prior to the start of the scavenger hunt and brainstorm with them. Many of them are in contact with your customers. Draw out their good ideas and then put them into action.
Remember, right now you are just hunting, just uncovering, positive ways you can affect and improve your brand. The goal is to reinforce your brand to the customer as often and as subtly as you can. Mistaken marketers think branding only happens on a logo or an ad; master marketers know branding blooms in all those small day-to-day interactions between the customer and your business.
Most of these interactions are dimly lit. It’s hard to see all of them, and difficult to map them out. Well, it’s time to shine a searchlight on as many of them as you can. It’s not enough just to find the right phrase, (in #2 and #3 above); it’s just as important to find the right place to deliver the phrase back to the next customer (#1). In another article we’ll discuss techniques on communicating the brand back to the new customer. For now just look for what and where.
We suggest you run the scavenger hunt for one month. A time limit brings focus and a little sense of urgency to a task like this.
Remember, just dig in and discover. Raw material is what you are looking for right now, not finished product. You are looking f
If you want to build a successful business, you have to make as easy as possible for your prospects and customers to buy from you. Simple things like your hours of operation, taking all the major credit cards, and having a payment plan, it can be easy as how your employees greet people and
3. Ask customers a key question—“what’s your favorite thing about our store?” Rephrase it however you’d like, but ask, when appropriate. Remember, not all staff will be comfortable doing this; don’t punish the ones that aren’t.
Now is a fantastic time to use that Bloom Team to help you out. Sit down with them prior to the start of the scavenger hunt and brainstorm with them. Many of them are in contact with your customers. Draw out their good ideas and then put them into action.
Remember, right now you are just hunting, just uncovering, positive ways you can affect and improve your brand. The goal is to reinforce your brand to the customer as often and as subtly as you can. Mistaken marketers think branding only happens on a logo or an ad; master marketers know branding blooms in all those small day-to-day interactions between the customer and your business.
Most of these interactions are dimly lit. It’s hard to see all of them, and difficult to map them out. Well, it’s time to shine a searchlight on as many of them as you can. It’s not enough just to find the right phrase, (in #2 and #3 above); it’s just as important to find the right place to deliver the phrase back to the next customer (#1). In another article we’ll discuss techniques on communicating the brand back to the new customer. For now just look for what and where.
We suggest you run the scavenger hunt for one month. A time limit brings focus and a little sense of urgency to a task like this.
Remember, just dig in and discover. Raw material is what you are looking for right now, not finished product. You are looking
Christmas parties are a great time to get everyone together, and have a great time, imbibing massive amount of liquor, destroying piles of food, and dancing enough to kick up a storm. When it comes to setting the party up, there is the debate of whether to let the guests sit down and be ser
Remember, right now you are just hunting, just uncovering, positive ways you can affect and improve your brand. The goal is to reinforce your brand to the customer as often and as subtly as you can. Mistaken marketers think branding only happens on a logo or an ad; master marketers know branding blooms in all those small day-to-day interactions between the customer and your business.
Most of these interactions are dimly lit. It’s hard to see all of them, and difficult to map them out. Well, it’s time to shine a searchlight on as many of them as you can. It’s not enough just to find the right phrase, (in #2 and #3 above); it’s just as important to find the right place to deliver the phrase back to the next customer (#1). In another article we’ll discuss techniques on communicating the brand back to the new customer. For now just look for what and where.
We suggest you run the scavenger hunt for one month. A time limit brings focus and a little sense of urgency to a task like this.
Remember, just dig in and discover. Raw material is what you are looking for right now, not finished product. You are looking
So you have decided to write a newsletter or you are thinking about writing one. What should you do first and once you have one established where can you go online to market it?The following are some considerations before beginning:1. Who is your target audience?2. Wh
Most of these interactions are dimly lit. It’s hard to see all of them, and difficult to map them out. Well, it’s time to shine a searchlight on as many of them as you can. It’s not enough just to find the right phrase, (in #2 and #3 above); it’s just as important to find the right place to deliver the phrase back to the next customer (#1). In another article we’ll discuss techniques on communicating the brand back to the new customer. For now just look for what and where.
We suggest you run the scavenger hunt for one month. A time limit brings focus and a little sense of urgency to a task like this.
Remember, just dig in and discover. Raw material is what you are looking for right now, not finished product. You are looking
There are always debates about resumes. How long should they be? How should they be organized? Should they be in plain font or bolded and bulleted?Employers recently surveyed (2005) reported a distinct preference for chronological resumes over their functional counterparts. Often, re
We suggest you run the scavenger hunt for one month. A time limit brings focus and a little sense of urgency to a task like this.
Remember, just dig in and discover. Raw material is what you are looking for right now, not finished product. You are looking for a few veins of ore, now. You’ll smelt it into 14K product, later.
Remember: Brand (who you are) + Package (your Face to the Customer) + People (customers and employees) = Marketing Success.
© 2006 Marketing Hawks
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