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Member You - The Sound of Business - Part I I
The Brown Paper Nightmare and the political 'shlep' (that’s drag for the uninitiated) to do pretty
much whatever they wanted. Today railroads are a depressed industry.
So what happened? Simple, they didn't know what business they Wrapping packages in brown paper makes the package unacceptable for UPS shipping. The Post Office may charge you a "non-machineable surcharge" for using brown paper on your box.What is the problem with wrapping brown paper around a box?1. Brown paper is subject to tearing. Because UPS, as well as the Post Office, has automated sorting facilities with long conveyor belts in the "hubs," your package may be moving along the conveyor belt with packages up to 150 pounds right next to it. If your package gets banged along the way, the paper is subject to being torn. If this continues to happen along the belt, UPS might have a box at the end of the li Knowing Your Business Niche Creating a 'kick ass' Sonic Personality© for your business requires that
your business have a personality in the first place. Of course every
business has one, whether you are aware of it or not, and this is a real
danger. Your customers' understanding of who you are, and what you
do, as a business, may be very different from the vision you have of
yourself. This can be a very serious problem for owner-managed
businesses, where the personality of the entrepreneur oft times gets
substituted for the personality of the business - big mistake! So what's
the first step in crafting a marketable business personality?Finding your wholesale niche should rank as one of your top priorities.If your business is retail oriented, or e-commerce based, the following is just as important.Developing a business focused on a targeted niche can be the difference between long term success and a flash in the pan experience.While you can make money in the short term by simply buying and selling merchandise, you will retain more customers in the long term by focusing on one specific niche.The reason why focusing on a niche will help your business is because your customers will know what you offer.The next time they are in need of a product, if they insta What Business Are you Really In? OK kids, its story time. Back in the day, the railroad barons were the most powerful business leaders in the country. They had the money, the power, and the political 'shlep' (that’s drag for the uninitiated) to do pretty much whatever they wanted. Today railroads are a depressed industry. So what happened? Simple, they didn't know what business they w Small U.S. Manufacturers Given Platform to Expand in China is a real
danger. Your customers' understanding of who you are, and what you
do, as a business, may be very different from the vision you have of
yourself. This can be a very serious problem for owner-managed
businesses, where the personality of the entrepreneur oft times gets
substituted for the personality of the business - big mistake! So what's
the first step in crafting a marketable business personality?China is an emerging market and after the trade mission by U.S. Treasury Secretary Henry Paulson and FED Chairman Ben Bernanke the opportunities for major U.S. businesses in China should expand. From manufacturing to technology and medical and financial, the opening of the door into China will continue the growth of the U.S. in that region.Just recently Citigroup (NYSE: C) acquired a major China based financial institution by the name of the Guangdong Bank, while Goldman Sachs (NYSE: GS) and Morgan Stanley (NYSE: MS) continue to penetrate the region in all industries.They are not concentrating on Hong Kong, they are looking at the home of the 2 What Business Are you Really In? OK kids, its story time. Back in the day, the railroad barons were the most powerful business leaders in the country. They had the money, the power, and the political 'shlep' (that’s drag for the uninitiated) to do pretty much whatever they wanted. Today railroads are a depressed industry. So what happened? Simple, they didn't know what business they Use Custom Automation Of Your Spreadsheet Reports To Drive Down Costs And Increase Your Profits managed
businesses, where the personality of the entrepreneur oft times gets
substituted for the personality of the business - big mistake! So what's
the first step in crafting a marketable business personality?Who Needs To Read This Article?You will find this article of considerable reading value, if you belong to at least ONE of the following spreadsheet user categories: Owners of Small Businesses - Restaurants/Bars, Hotels, Hospitals, Factories, Consultants etc; Decision Makers/Job Holders in Corporations - Materials Managers, Sales/Marketing Analysts, Financial Analysts/Accountants, Project Engineers; And Anyone desiring to make BETTER sense - and use - of data!Spreadsheet Automation Facilitates EFFORTLESS Data Handling, Analysis & Report Generation! Sometimes people don't really care about learning(or usi What Business Are you Really In? OK kids, its story time. Back in the day, the railroad barons were the most powerful business leaders in the country. They had the money, the power, and the political 'shlep' (that’s drag for the uninitiated) to do pretty much whatever they wanted. Today railroads are a depressed industry. So what happened? Simple, they didn't know what business they Banking on Good Banks: Guidelines to Help You Choose the Right Bank for You sonality?More often than not, we make decisions impulsively, without dwelling on too much thought about what we want and without considering other options, guidelines and criteria to base our decisions with. We can always get away with this on small decisions such as deciding on the flavor of Starbucks coffee we want; whether this is decaf or not; medium or large; with cream or without and many other trivial options.This is okay but this is not applicable when we are considering things that concern the financial aspect of our lives - financing, refinancing, mortgages, insurance, investments and yes, even choosing the bank where we could save and store our mone What Business Are you Really In? OK kids, its story time. Back in the day, the railroad barons were the most powerful business leaders in the country. They had the money, the power, and the political 'shlep' (that’s drag for the uninitiated) to do pretty much whatever they wanted. Today railroads are a depressed industry. So what happened? Simple, they didn't know what business they Go Beyond Hearing and Listen, Listen, Listen and the political 'shlep' (that’s drag for the uninitiated) to do pretty
much whatever they wanted. Today railroads are a depressed industry.
So what happened? Simple, they didn't know what business they were
really in.If we listened twice as much as we talked, we would be a lot further down the road to success. People sometimes think I am very quiet when they first meet me. Those that know me are aware that I am quite the opposite. When I am in a setting where I do not know anyone, I spend my time listening to conversations. I pick up good information about most people at the event. Once I feel I have enough to go on, I will put my hat in the ring and speak up. If most people did the same thing, they would learn how to participate in a conversation. Not only do you have to listen to conversations, you actually have to hear what they are saying. It is only through hearing If you could have asked Leland Stanford or Collis P. Huntington, what business they were in, they would have most likely answered, 'the railroad business'. And in the long run, that was their downfall. Instead, they should have thought of themselves as being in 'the transportation business' and if they did, they surely would have used their money, power, and influence to control the emerging automobile, trucking, and airline industries. Before you can craft a Sonic Personality© you first must understand who you are, what you do, and why you do it better than the other guy. If you can answer those three questions clearly, then you have the beginning of a coherent business personality that must exist before you can have a Sonic Personality©. Focus On One Core Value
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