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Member You - Free Small Business Marketing Tip - Boost Your Copy and Scan the Verbs
Pace refers to how rapidly you speak. Obviously, you don't want to sound unnatural, but research has shown that people who speak faster, louder and more fluently are perceived as more persuasive than those who do not. Stories that are delivered at a more upbeat pace are more persuasive than those that are delivered more slowly because the lively storyteller comes across as more competent and knowledgeable. You can slow down y
In a future article we’ll cover a chec
Celebrities are the tastemakers that drive brand awareness and usage. Celebrities drive the direction of trends. For example there has been a huge resurgence in the Pabst Blue Ribbon brand. They are the second fastest growing beer in the US and they have not spent a dime on advertising. How did they resurrect this brand without spending a fortune on re-branding efforts? Pabst Blue Ribbon Beer has risen to the top through celebrities using the brand. Rock
As head of marketing for your small business, you will no doubt be charged with producing copy for your company’s marketing efforts. Notice we said produce; some of you may hire out the actual copywriting, but it’s impossible to escape your responsibility of copyreading. You simply can’t duck it--you are in charge of the final copy produced under your direction either by an employee or an outside freelancer or agency.
Why? Because you are accountable for the sales that copy generates. The only reason to write one word about your business is to sell your product or service. No other motive exists.
In a future article we’ll cover a chec
It took me a while to see just HOW crucial the behaviors of an organization's key audiences really are to its success, be it big or small, non-profit, business, association or even a public sector enterprise.Sounds elemental, doesn't it? But the truth is, few organizations can succeed today if those target audience behaviors don't fit the organization's objectives.Fortunately for those working in public relations, most people act o
Why? Because you are accountable for the sales that copy generates. The only reason to write one word about your business is to sell your product or service. No other motive exists.
In a future article we’ll cover a chec
CD Business Cards have become of the most widely heralded marketing tools used today. Why? Because quite simply they work. The information delivered on such a small disc and the overall impact is unmatched. (Plus they're really cool to hand out.)Over the last few years some very interesting changes have taken place in this e-card market. With the introduction of CD business cards, CD-R business cards and shaped CDs, companies from industry and manu
Why? Because you are accountable for the sales that copy generates. The only reason to write one word about your business is to sell your product or service. No other motive exists.
In a future article we’ll cover a chec
Keyrings are an inexpensive, simple way to market your business. Everyone has keys and need some way to keep them all together. If you can design a printed and keyring that stands out, you can effectively advertise your company each and every time someone reaches for their keys. Each time they lock and unlock their home, start their car, arrive at the office or check their postal box.Strategic Key Ring Design As you begin an introductio
Why? Because you are accountable for the sales that copy generates. The only reason to write one word about your business is to sell your product or service. No other motive exists.
In a future article we’ll cover a chec
Incentive programs are a great way for businesses to reach out to their employees in an appropriate and appreciate manner. Not only do they work to improve the livelihood of the individual worker, but they also help to improve the livelihood of the business as well. Everyone is able to take part in the success of the company and feel like they are an integral part of the company and the work which takes place inside the company. Improving morale is har
In a future article we’ll cover a checklist of items to review in your copyreading duties, but today we introduce one important weapon in your copy arsenal: Verb Scanning.
Many of us follow events via newspapers or trade journals or magazines or internet news sites. If you are like most people you scan the headline and maybe the lead paragraph; those two story components supply you with enough information to keep current on events in the world and your industry. If an article catches your interest, obviously you read more.
But, there’s another valuable technique to pursue as you read your local news: scan the verbs.
High-octane verbs energize writing and compel the reader to keep mov
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