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    The Dare-To-Be-Different In Marketing Checklist
    There is a big payoff in being different. When you accept "what is" you place yourself in the category of "sameness," and people don't buy sameness. Why should they? They can do sameness themselves. If your prospects aren't seeing the value you offer, you may be coming across as the same and not daring to be different. Dare yourself to be different in promoting yourself, your services or your products. It doesn't matter if you are an employee, independent professional, student, or executive, being different pays off. Take the challenge and step out of "sameness" today. How you play it doesn't have to be in big, small counts too. Take the dare. Dare yourself too! Begin before getting out of bed with these questions: Who, what, when where and how can I be different today? * Here are some Dare-to-be-Different guidelines for promoting yourself differently: * Say different things about yourself. Emphasize something only you can do. * Think differently. Focus on today -- the here and now. Forget about yesterday and what did or did not go right or how tomorrow has to be better. Today i
    ike? If you were walking down the street, how would you want to be found? What impression do you want to give to your clients? What clearly do you what to achieve in this business?

    The second clear understanding you must have of your business is, when will you know when it is finished? When you have built what you want to achieve and more important

    The Damaging Admission - A Persuasive Technique
    We would all like to think that our product or service is flawless. More importantly, we would like for others to believe that as well. But no matter what you sell, a drawback (sometimes several) will always exist, even if only in the mind of your reader-prospects. Either way, you MUST address the issue up front. In fact, if written properly, "the damaging admission" can actually be used to your advantage.Too many times, sales letters attempt to convince reader-prospects that there's nothing wrong with the product or service...that it is absolutely perfect. This kind of hyperbole will actually persuade some people, but your credibility will suffer with more others. There's nothing wrong with positioning your product or service to sound better than the competition, but to position it as perfect is a huge mistake. Admit your fault(s). Just be sure to show their real significance (or lack of) in proportion to the overall purchase.A damaging admission must be 1) credible and 2) useful.A damaging admission is only credible if it's real-- no product is perfect, so you shouldn't have to make up a damaging admission. Wo
    Everyone knows someone who has decided to go into small business but did you know that 70% of all small businesses fail within the first 12 months of operation. In some countries that failure rate is as high as 85 to 90%. Small Business is one of the toughest industries you can ever decide to take on and most people who go into small business go into it for the wrong reason.

    I have started 4 small businesses over the last 10 years and every single one of them has been started from scratch and survived into a thriving business. Just recently I have decided to sell one of the businesses off cause it had done what I expected it to do which is the first issue you need to think about.

    Issue 1. Have a Clear Understanding of What You Want To Achieve In Your Business

    The majority of people, who actually go into business, go into it for the wrong reasons. Even I have been guilty of that. So what is this wrong reason, most people start a small business because they believe they can do a better job then their current boss. Maybe this is true, maybe it is not but what most people really want is better working conditions and better pay. No one can blame you for wanting that. If that is all you want, then I strongly suggest you stay away from small business.

    One of the key issues you must remember before evening thinking about starting a small business is this. Do you know what your business will look like? If you were walking down the street, how would you want to be found? What impression do you want to give to your clients? What clearly do you what to achieve in this business?

    The second clear understanding you must have of your business is, when will you know when it is finished? When you have built what you want to achieve and more importantl

    9 Winter Driving Tips for Truckers
    There are no secrets when it comes to winter driving. If there's ice on the road, it's dangerous. The big truck flying past you at 55 mph when everyone else is crawling along at 15 or 20 mph doesn't have the inside track on the winter roadways. You're liable to see him in the median a few miles up the road.If you're driving on ice, you won't know it until you need to stop. It doesn't matter if you're in a sedan, a 4-wheel drive or a big rig: brakes are the great equalizer.Tip #1 Ice on your windshield means ice on the road.The ice doesn't have to be packed up on the roadway to be dangerous- a thin sheet of ice can develop quickly into a thick problem.Tip # 2 Keep an eye on the temperature.Water freezes at 32 degrees. The roadways tend to be slightly warmer than the air temp, but once you're down that low in temperature, you need to be wary.Tip # 3 Look for spray coming up from other vehicles.If spray is coming off the tires, it's likely that the roads are wet (as opposed to ice covered), but keep in mind that a short stretch of road w
    the wrong reason.

    I have started 4 small businesses over the last 10 years and every single one of them has been started from scratch and survived into a thriving business. Just recently I have decided to sell one of the businesses off cause it had done what I expected it to do which is the first issue you need to think about.

    Issue 1. Have a Clear Understanding of What You Want To Achieve In Your Business

    The majority of people, who actually go into business, go into it for the wrong reasons. Even I have been guilty of that. So what is this wrong reason, most people start a small business because they believe they can do a better job then their current boss. Maybe this is true, maybe it is not but what most people really want is better working conditions and better pay. No one can blame you for wanting that. If that is all you want, then I strongly suggest you stay away from small business.

    One of the key issues you must remember before evening thinking about starting a small business is this. Do you know what your business will look like? If you were walking down the street, how would you want to be found? What impression do you want to give to your clients? What clearly do you what to achieve in this business?

    The second clear understanding you must have of your business is, when will you know when it is finished? When you have built what you want to achieve and more important

    Printed Mugs - The Perfect Solution To Corporate Advertising
    Businesses – whether mom and pop organizations or multi-national corporations – often struggle to find the very best way to advertise themselves to potential clients. Advertising can become especially difficult when the target audience of a business is varied instead of focused. How can you launch an effective campaign when your audience is so diverse? A simple solution that is both cost effective and message efficient is a printed mug.When you choose a printed mug to advertise your business, you are choosing an item that can become a constant reminder to both current and future clients on how much they need your products or services. A printed mug is the perfect solution to your advertising needs, because it’s an item your client base could potentially use on a daily basis. Because of that, your company’s name, logo, or even a listing of your services will always be on the forefront of their mind.There are a few important things to keep in mind when choosing the printed mug that will represent your organization. First, make sure to design your printed mug to portray exactly the image your want clients to have of
    lear Understanding of What You Want To Achieve In Your Business

    The majority of people, who actually go into business, go into it for the wrong reasons. Even I have been guilty of that. So what is this wrong reason, most people start a small business because they believe they can do a better job then their current boss. Maybe this is true, maybe it is not but what most people really want is better working conditions and better pay. No one can blame you for wanting that. If that is all you want, then I strongly suggest you stay away from small business.

    One of the key issues you must remember before evening thinking about starting a small business is this. Do you know what your business will look like? If you were walking down the street, how would you want to be found? What impression do you want to give to your clients? What clearly do you what to achieve in this business?

    The second clear understanding you must have of your business is, when will you know when it is finished? When you have built what you want to achieve and more important

    More on Leadership Management
    This article is about building successful project teams and focuses on the work done Meredith Belbin and John Hartson in the 1970s at Henley. This has now become a branded method. Please note I have no connection with the Belbin Associates nor am I undertaking any MLM activities on their behalf. I include this reference as background for the interested reader.The insights gained from the Belbin approach have implications on the discussions about leadership and management. I will first give a short background of how the research arose and a brief outline of what I would consider key findings, and then I will draw out the implications of these in the debate about Leadership and Management.Belbin and his research team were interested in the question, “Can we predict which teams would be successful by looking at the roles played by team members?” As part of the Henley Executive programme, teams were judged on their performance in a management game; basically it was a project with an end goal that required team working. Using statistical analysis of responses to a self-assessment questionnaire, they identified some dozen or
    not but what most people really want is better working conditions and better pay. No one can blame you for wanting that. If that is all you want, then I strongly suggest you stay away from small business.

    One of the key issues you must remember before evening thinking about starting a small business is this. Do you know what your business will look like? If you were walking down the street, how would you want to be found? What impression do you want to give to your clients? What clearly do you what to achieve in this business?

    The second clear understanding you must have of your business is, when will you know when it is finished? When you have built what you want to achieve and more important

    Automate Your Marketing - Develop a Corporate Marketing Kit
    How many times do you pass up free opportunities to market your business?You know what I’m talking about, someone contacts you and wantsto spotlight your business but needs a bio.Or maybe you donated to a group and they will publish your ad, butyou need to send it to them.Do you always have a hand out when you go to a networking meeting?Does every place that your company is listed have complete and accurateinformation as well as an enticing description?If not, it’s most likely because it takes time or you’renot sure what to say. Set yourself up for success and develop a corporatemarketing kit for your business.What is a Corporate Marketing Kit In your corporate marketing kit, you will have guidelines for different types of advertising. If you already have a corporate press kit, some of the same information can be used for your marketing kit; however, you want to take it a step further and create ads and promotional items that can be used in a variety of settings.Start with the Basics: List your company name, address, contact numbers
    ike? If you were walking down the street, how would you want to be found? What impression do you want to give to your clients? What clearly do you what to achieve in this business?

    The second clear understanding you must have of your business is, when will you know when it is finished? When you have built what you want to achieve and more importantly, how will you get out?

    See most people when they go into business have no exit strategy and that is one of the worst things you can do. Before you ever start a business, the first thing you must work out is how you are going to get out of the business.

    Two years ago, I started a small car cleaning business. My wife and I both started it because she wanted to see if she could build a business. Our exit strategy was to sell the business once it was done. How we would sell it was something we were not sure of?

    See we could have taken a number of approaches to this. Our exit strategy could have been to franchise the business, sell it to a single owner or to float it on the stock market. We chose that we only wanted to sell it to another owner, but we still built the business in such a way that there was still plenty of growth and opportunity in the business for the new owner, but we had removed the risk for them on how to run the business by clearly documenting everything they needed to do to run that business.

    Before ever starting a business, always think about how you will exit the business, when you have achieved your objective for that business. If you do not have an exit strategy in mind, then you will never get out of the business.

    Issue 2. Keep a Strict Schedule

    Small business is consuming. Unlike in large corporations where you can hire many people to do a range of task

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