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    Employee Discipline and Performance Problems - Quicktips For Managers
    1. Never procrastinate with a performance problem. If you don't address the issue when it arises, staff will question whether you are doing anything at all.2. When talking to an employee about a problem, phrase your comments in terms of preventing the problem from recurring. Use the inappropriate performance as a jumping off point, indicate why it is problematic, and then quickly move on to p
    at steerage prices.

    I’m a big fan of marketing expert and author Seth Godin. Seth writes books with a non- traditional viewpoint about marketing. Okay, admittedly, he’s a little wacky some of the time as he makes his points. Read “Purple Cow” to understand the concept of having remarkable products and services.

    Outsourcing Tech Support Overseas: I Can't Hear You
    Let’s get one thing straight; I’m not prejudice or racist. But I have trouble understanding certain cultures that have strong accents. In an attempt to keep costs down, many computer hardware and software firms have redirected their support to India and other Asian nations.The result can be frustrating to both sides of the phone call. I recently needed to seek out a tech support (TS) person a
    Here are 3 phone questions you get all of the time. The caller asks:

    1. "How much do you charge for board?" or,
    2. "How much do you charge for riding lessons?" or
    3. "How much do you charge to train a horse?"

    Your palms sweat and your head aches as you begin to recite your price list for the 18th time this week. You feel if your price isn’t as low as the competition’s, then you’ll lose the prospect forever right on this phone call.

    These prospects use an approach similar to finding the cheapest seat on an airline for their next Disney World visit. It’s a research mission based entirely on price. Seats on a jet are a commodity. They are all pretty much the same. You sell unique services that aren’t commodities.

    Choosing to be the lowest priced professional horseman is a choice that will guarantee you many new customers and a long list of former customers. When price is the main decision factor, you’ll find that your clients come and go on a rapid basis. What does that mean for you? It means you’re miserable because: you’re always overworked trying to save on labor, you’re stressed about not having enough money to maintain the business and you are emotionally drained putting up with client demands for first class service at steerage prices.

    I’m a big fan of marketing expert and author Seth Godin. Seth writes books with a non- traditional viewpoint about marketing. Okay, admittedly, he’s a little wacky some of the time as he makes his points. Read “Purple Cow” to understand the concept of having remarkable products and services.

    Job Interview - Best Prep Questions
    As professional recruiters, we have learned over the years there one question we can ask of almost any job candidate prospect to determine their level of willingness to cooperate with the hiring process, and their ability to adapt their preconceptions of the hiring process to the practical aspects of a professional job search. Everyone answers that one question pretty much the same. The question: “W
    th time this week. You feel if your price isn’t as low as the competition’s, then you’ll lose the prospect forever right on this phone call.

    These prospects use an approach similar to finding the cheapest seat on an airline for their next Disney World visit. It’s a research mission based entirely on price. Seats on a jet are a commodity. They are all pretty much the same. You sell unique services that aren’t commodities.

    Choosing to be the lowest priced professional horseman is a choice that will guarantee you many new customers and a long list of former customers. When price is the main decision factor, you’ll find that your clients come and go on a rapid basis. What does that mean for you? It means you’re miserable because: you’re always overworked trying to save on labor, you’re stressed about not having enough money to maintain the business and you are emotionally drained putting up with client demands for first class service at steerage prices.

    I’m a big fan of marketing expert and author Seth Godin. Seth writes books with a non- traditional viewpoint about marketing. Okay, admittedly, he’s a little wacky some of the time as he makes his points. Read “Purple Cow” to understand the concept of having remarkable products and services.

    The Poker Selling System
    Teaching salespeople how to use and balance the four communication methods is important. The Poker Selling System came to mind when I was losing at Poker. This playing card system will work for you and increase your sales team's results!A balanced sales plan is essential as the foundation in any business growth program. This article describes how my poker system for sales management works. Th
    on a jet are a commodity. They are all pretty much the same. You sell unique services that aren’t commodities.

    Choosing to be the lowest priced professional horseman is a choice that will guarantee you many new customers and a long list of former customers. When price is the main decision factor, you’ll find that your clients come and go on a rapid basis. What does that mean for you? It means you’re miserable because: you’re always overworked trying to save on labor, you’re stressed about not having enough money to maintain the business and you are emotionally drained putting up with client demands for first class service at steerage prices.

    I’m a big fan of marketing expert and author Seth Godin. Seth writes books with a non- traditional viewpoint about marketing. Okay, admittedly, he’s a little wacky some of the time as he makes his points. Read “Purple Cow” to understand the concept of having remarkable products and services.

    Business Cards : Does Your Business Information Stick?
    Everybody that has ever been to a meeting, can recall the all familiar "passing" of the business cards.This powerfull marketing tool is often used matter of factly, and we have to wonder how often does the recipient of your card hold on to it, and use your business information positively?In a world where first impressions count and business is becoming more competitive, it would be foo
    that your clients come and go on a rapid basis. What does that mean for you? It means you’re miserable because: you’re always overworked trying to save on labor, you’re stressed about not having enough money to maintain the business and you are emotionally drained putting up with client demands for first class service at steerage prices.

    I’m a big fan of marketing expert and author Seth Godin. Seth writes books with a non- traditional viewpoint about marketing. Okay, admittedly, he’s a little wacky some of the time as he makes his points. Read “Purple Cow” to understand the concept of having remarkable products and services.

    Writing Resumes
    How do you think employers select a resume for inviting a job applicant for an interview? They choose based on personal appearance and disposition, the way a person communicates, and by skills, knowledge and experience. How can skills, knowledge and experience be ascertained? Resumes are key. They show an employer what you've done, how long you've done it, and whether it pertains to the open positio
    at steerage prices.

    I’m a big fan of marketing expert and author Seth Godin. Seth writes books with a non- traditional viewpoint about marketing. Okay, admittedly, he’s a little wacky some of the time as he makes his points. Read “Purple Cow” to understand the concept of having remarkable products and services. Seth makes a good point about being cheap as a marketing strategy here.

    He writes, "Cheaper is the last refuge of the person who's not a very good marketer. Cheaper is easy and cheaper is fast and cheaper is linear and cheaper is easy to do properly, at least at first. But, cheaper doesn't spread the word (unless you are much cheaper, but to be much cheaper, you need to be organized from the ground up, like Wal- Mart or Jet Blue, to be cheaper). They are, you're not."

    So you are not Wal*Mart! You aren't even selling retail goods. You are selling all or parts of a “BLT” (Boarding, Lessons, Training). And best of all, Wal*Mart will never be your competitor. Which means that your prices don't have to be the lowest.

    Never the lowest price, always.

    Market You. That is what your clients will pay for. Your brand is only available from your business.

    Get out of the cheap seats, and find clients who want your brand. They are out there. Clients are willing to pay more for friendly service, clean stalls, a regular feed schedule, ample bedding, kind voices during riding instruction, a horse trained from the fundamentals first, with advanced training to follow. The answer to “how much do you charge” can also be,

    “Our rates

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