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Member You - A Quick Checklist For Your Small Business Web Site
As a business, non-profit or association manager, you have a clear choice when you set up your public relations. Arrange your resources to generate a variety of product and service plugs on radio, and in newspapers and in magazines. Or, use a broader, more comprehensive and
6. They are easy to read. If a site has red type on a hot pink background, 90% of the people who visit literally won’t be able to read it. The same goes for reverse type (white letters on black), abnormally small type, or strange font sty
When I first got online after doing marketing videos for several years, I realized some similar traits and I also realized some major differences. The one major difference I noticed is that online, the end user has complete control what they want to watch, listen to, experience a
Some exist only to deliver information. Others try to get sales. And still others have absolutely no idea what they’re trying to do.
However, here are some things that all successful small business web sites have in common:
1. They have a compelling headline. The reader should know within about 2 seconds what the web site is selling – or what its purpose is, if it’s not trying to make a sale.
2. They are not boring. A boring web site spells certain doom – as it takes only a nanosecond for a customer to click away to another site.
3. They showcase the credibility of the business. This can be done using testimonials, fact sheets, news stories about the company, before-and-after pictures, Better Business Bureau seals, etc.
4. They have their contact information in a prominent location. If the contact information is hidden, people might give up on the site even though they would otherwise have made a purchase.
5. They are not too busy. People have short attention spans, so if a home page has 17 different links, 9 different fonts types and sizes, and every color under the rainbow – most people won’t even bother trying to figure out what the site is all about.
6. They are easy to read. If a site has red type on a hot pink background, 90% of the people who visit literally won’t be able to read it. The same goes for reverse type (white letters on black), abnormally small type, or strange font sty
Lesson 1If you really are in B2B then you will know all of your customers pretty well because they’ve been placing orders with you for a while and should continue placing orders with you for a good while longer. The reality is that many salespeople, for whatever reason, n
2. They are not boring. A boring web site spells certain doom – as it takes only a nanosecond for a customer to click away to another site.
3. They showcase the credibility of the business. This can be done using testimonials, fact sheets, news stories about the company, before-and-after pictures, Better Business Bureau seals, etc.
4. They have their contact information in a prominent location. If the contact information is hidden, people might give up on the site even though they would otherwise have made a purchase.
5. They are not too busy. People have short attention spans, so if a home page has 17 different links, 9 different fonts types and sizes, and every color under the rainbow – most people won’t even bother trying to figure out what the site is all about.
6. They are easy to read. If a site has red type on a hot pink background, 90% of the people who visit literally won’t be able to read it. The same goes for reverse type (white letters on black), abnormally small type, or strange font sty
Search Engine Spiders love new content. Therefore they visit press release sites, article submission services and blogs frequently. Placing a link to a website will in the signature block of press releases blogs and articles will get the link crawled by search engine spiders qu
4. They have their contact information in a prominent location. If the contact information is hidden, people might give up on the site even though they would otherwise have made a purchase.
5. They are not too busy. People have short attention spans, so if a home page has 17 different links, 9 different fonts types and sizes, and every color under the rainbow – most people won’t even bother trying to figure out what the site is all about.
6. They are easy to read. If a site has red type on a hot pink background, 90% of the people who visit literally won’t be able to read it. The same goes for reverse type (white letters on black), abnormally small type, or strange font sty
Getting a graduate degree will almost guarantee that you will receive a salary increase. Often, you will also get a promotion to a more stable, higher ranking position within your organization. There are a few things to consider, though, before you make the leap.Consider t
5. They are not too busy. People have short attention spans, so if a home page has 17 different links, 9 different fonts types and sizes, and every color under the rainbow – most people won’t even bother trying to figure out what the site is all about.
6. They are easy to read. If a site has red type on a hot pink background, 90% of the people who visit literally won’t be able to read it. The same goes for reverse type (white letters on black), abnormally small type, or strange font sty
Congratulations. Med school is finally in the past. You graduated with an MD and you’re ready for the next step: residency.After medical school, the average graduate spends two to eight years in residency. This is the time to further your training and eventually become lic
6. They are easy to read. If a site has red type on a hot pink background, 90% of the people who visit literally won’t be able to read it. The same goes for reverse type (white letters on black), abnormally small type, or strange font styles.
7. They don’t have too many graphics. Graphics make a web site slower to load – and in this day and age, few things bother web site visitors than having to wait 30 seconds for a page to load.
8. They have a compelling “call to action.” Rather than just looking pretty, an effective web site asks for the visitor to buy – that day! If it leads people directly to a product, many of them will buy. If it is assumed that people will buy without being asked to, the site will make far fewer sales.
If you have a business web site, look at it again with fresh eyes. And if it falls short on any of these counts, fix them quickly and watch your sales skyrocket.
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