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Mystery Shoppers Enhance Tradeshow Performance listed, with prices (so I know what to send next year)Everything’s perfect. The display is beautiful, your team is well-trained, you’ve got fantastic giveaway items and the best pre-show promotion you’ve ever had. This is going to be the absolute best tradeshow ever.Are you sure? You might be the last person who can answer this question honestly. It’s not that you don’t want to -- it’s that you can’t.Let’s face it. After you’ve spent weeks, even months, planning, preparing and practicing your exhibit routine, you’re no longer objective. You’re too close to your work to see it as a stranger would. This is no fault of your own. It’s human nature. We can’t engage with our work and distance ourselves from it at the same time.Yet it is critical that our tradeshow performance be excellent. Your organization’s financial well being depends in part of what attendees learn about your company from your exhibit. How will you know, at the end of the day, what they thought of your booth?This is where the mystery shopper comes in. By stopping by your exhibit and doing a little covert surveillance, the mystery shopper can provide you with a critical and fair assessment of your performance.This skilled professional will assess your booth on many levels. Was your team as polished as you thought they were? Was that clever signage really that funny? Did the giveaway items appeal or were they just so much more stuff to haul around the show floor? The mystery shopper can tell you.Getting an objective opinion of your exhibit is one very valuable and valid reason to hire a mystery shopper. It’s not the only one. There’s another reason to consider hiring a mystery shopper, especially if you have a larger company with several display teams.When the cat’s away, the mouse will play. It’s an old saying, with more than a little modern truth to it. Any time the boss is out of the office, for example, employees tend to slack off a little bit. It’s a good time to chat and surf th 5. A detailed list of each sold item, where I sold it, how much the base price was, how much sales tax was charged (if any), commissions deducted, etc. This helps me fill out my Sales Tax form at the end of the quarter, as well as my Print Sales detail and my net income at the end of the year. It also helps me track remote sales by geographic area. 6. Items on consignment at different stores throughout my city, with retail price and my portion of it. 7. Mailing List of folks I’ve met at art shows who want to know when I update my website with new works. 8. A list of local art shows that I’ve done in the past, the net income/loss from them (so I can decide if they’re worth it the next year) 9. A list of local art shows to apply to for this year. 10. A log of what business mileage I’ve driven during the year. Many of the above items can be compiled into a database, if you are familiar with something like Access. I am more familiar with Excel, so have them all on different pages of a large spreadsheet that I update constantly. I also have a calendar that lists not only the days of conventions and art shows, but when the application deadlines for those conventions and art shows are, as some of them are far in the future. For instance, there is a local art show in November where the application deadline is May. Dragoncon has its first application deadline February 1st. There are several times in the past (before I set up the calendar) where I have missed out having an art panel due to a missed deadline. It comes down to what you are comfortable with. If you prefer to do everything by hand, with pencil, calculator and 16-column accountant paper, then more power to you. However, it is usually much more time-efficient to keep the records electronically, if only to halt the calculation errors! 3. The Dreaded Taxman! Sales Lead Generation System-Cold Calling Avoidance We are artists; therefore by definition we are unorganized. We are right brain thinkers, we are creative. How do we impose order to chaos?
Hopefully, this information will help you tame that wild beast and make some sense of the various business terms that confuse and intimidate you!If you want to stop your cold calling activities forever you need a system. You need a system to bring in sales leads and also convert them to sales.There is a multitude of ways to bring in sales leads but to be effective it has to all work together to really multiply your efforts and create sales leads without you doing all the work.First off you need a way for people to get informed about you and your product. This could be many things like word of mouth, internet advertising, direct mail, flyers, newspaper ads, and the list goes on and on.You just need some way to capture a prospects attention and get them excited enough to contact you in some way. This is a lot easier than you might think. I can literally have hundreds of people calling me by spending little or no money in less than 24 hours. But my point is that even if you have a lot of people contacting you, you need a system to take them from prospect to customer.After you get some ideas on how to get your message out there you need to send all your prospects through the same funnel. This might be sending them all to your website, or having them call your 800 number and leaving a message.You need to have them all going through the same funnel so you can test and refine your method. You must accurately be able to track your success so that you can make small changes and test the way you do things. You start with a base and then try to improve upon it to increase the effectiveness of your marketing. 1. WHAT STRUCTURE SHOULD I USE? The first question to ask in setting up your art business is how you should set it up – i.e., what structure it should have. This may seem like a silly question, but it is a very important one, as it determines how you report your income and expenses. And report them you must! There are several types of organization to choose from, and the determining factor is risk. How much risk are you willing to take? Are you willing to pay more for less risk? I will demonstrate what this means: a. SOLE PROPRIETORSHIP The most risky organization is the sole proprietorship. This is because if someone sues you as a sole proprietorship, they can, theoretically, take your home, your car, and all your worldly possessions in a lawsuit. There is no separation between the business and you, so any lawsuit can take everything. However, most art businesses have little lawsuit risk attached to them. I am unlikely to get sued for damages unless I steal someone else’s art. (Don’t do that!) If I was installing stairs, on the other hand, I would definitely want to limit my risk. The term for this characteristic is ‘unlimited liability.’ Now, there are advantages to being a sole proprietorship. There is little to no cost in setting it up, no legal forms to fill out, and no paperwork to file with the state. When you report your income and expenses, it goes on the Schedule C of your own personal tax return (1040), and isn’t taxed separately. There are also disadvantages, such as the aforementioned unlimited liability. There is also the fact that the company has a limited life – when you pass away, so does the business. (Ask Disney if this is important!). It is also more difficult to get financing from banks and therefore difficult to expand. b. CORPORATION If you are willing to pay a little more money on a regular basis, you can get the advantage of limited liability with a corporate setup. A corporation is a separate entity from you as a person; therefore if it is sued, only those assets owned by the company can be taken, not your personal home and possessions. This is the main advantage of having a separate corporation. It is also easier to expand, as banks are usually more willing to offer financing for this. It can have a life beyond the life of the founder, as many corporations have (i.e., Sears, Disney). Now to the disadvantages; The main one is the cost and complication of setting up and upkeep. There are fees to setting up the corporation with the state (none for the federal government), and annual fees to keep the license in good standing every year. In my home state of Florida, it is about $75 to set up the corporation, and $150 a year to keep it going. There is also additional paperwork, as you need to file a separate tax form every year (1120 or 1120S) with the federal government. You may also need to file one for your state. And, you may have to pay taxes at a corporate rate, which is usually higher than your personal rate. I would like to go into the differences between a C corporation and an S corporation. C is the corporations we are most familiar with – corporate monsters like Microsoft, IBM, Disney, Sears, etc. These get taxed at a corporate rate, which is currently 15% up to $50,000 in profit, and goes up from there. An S Corporation (S stands for Small) has to have less than 100 stockholders (among other requirements) but does NOT get taxed at the corporate level. Let me repeat that – no tax is paid on the corporation itself. Instead, the income gets reported on each shareholder’s tax return, and is paid at their personal rate. This is usually the better deal for small companies, as personal returns are not taxed at all for the first $7000 in income. c. LLCs and LLPs Many people ask me about Limited Liability Corporations and Limited Liability Partnerships. These are both fairly new entities, and as such, don’t have (as of yet) their own share of rules and laws by the IRS. I personally don’t recommend them, as they have little advantage over the S corporation, and are usually more expensive to set up. A savvy person can set up an S corporation fairly easily. A lawyer is required for LLCs and LLPs, and they like charging a good deal of money to do so – which is why they recommend them so much. They don’t even have their own tax forms yet, they use the Corporate forms (1120 and 1120S). Until they’ve ‘settled’ in as accepted entities, I cannot recommend them as corporate structures. Unless, of course, you would like to line some lawyer’s pockets with money. If you are that interested in gifting money, my paypal account is always open d. RECOMMENDATIONS In my personal opinion, most artist would do best as a sole proprietorship, unless there is a significant possibility of liability (i.e., you do 3D installations that someone could trip and fall on). In that case, I would recommend S corporations as the best alternative. Since sole proprietorship is usually the most beneficial to artists, I will continue the essay under the assumption that this is the structure chosen. 2. OK, now, what records do I need to keep?
There are several users of your business information, and you need to keep records that will give each of them accurate and timely information. Some of the users are: What is the simplest way to keep track of all this information? Well, I don’t think there is a way to keep ALL of the information you need in one place, since some is financial and some is qualitative (such as what pieces you sold at last year’s local art show). However, all the financial information can be kept together, and all the qualitative information can be kept together. My best recommendation for a small business is to pick of a copy of QuickBooks and LEARN to use it. It is very user-friendly, and the tutorial helps walk you through the needed steps for writing checks, making deposits, etc. If you keep up with this information every month, it doesn’t seem like such a huge task at April 15th when it’s time to file your taxes. Procrastination is the death knell of business owners, trust me! For those that hate or don’t want to purchase QuickBooks, the information can be arranged on a spreadsheet, either paper or electronic, but it takes more work to set up and you need to know what you are doing! I, personally, put all my income and expenses into QuickBooks every month. At the end of the month, QB will let me print out a Profit & Loss statement, showing me how I did that month, that quarter, or that year so far. This is good information for those that are looking to increase their profitability and need to know where their biggest expenses are. Trust me, they can pile up!
For the qualitative items, I have a spreadsheet where I track the following information: Many of the above items can be compiled into a database, if you are familiar with something like Access. I am more familiar with Excel, so have them all on different pages of a large spreadsheet that I update constantly. I also have a calendar that lists not only the days of conventions and art shows, but when the application deadlines for those conventions and art shows are, as some of them are far in the future. For instance, there is a local art show in November where the application deadline is May. Dragoncon has its first application deadline February 1st. There are several times in the past (before I set up the calendar) where I have missed out having an art panel due to a missed deadline. It comes down to what you are comfortable with. If you prefer to do everything by hand, with pencil, calculator and 16-column accountant paper, then more power to you. However, it is usually much more time-efficient to keep the records electronically, if only to halt the calculation errors! 3. The Dreaded Taxman! Loan Officer Marketing: A Classy Way of Marketing You pand.Teaching to a group of prospects, large or small, can be a quick way to establish credibility and differentiate from competitors. Besides, teaching, next to writing, is a powerful method that promotes you as being a specialist.Teaching Makes You MemorableBeing memorable is one of the toughest aspects to marketing. For example, if you mailed fliers to your prospects last week, how many do you think still remember it? Can you recall the billboard or the ad on the city bus you saw coming to work today? Here today, gone tomorrow is often the results of our marketing tactics.Teaching, on the other hand, is different. Remember when you were in school? Who was your favorite teacher? I’ll bet that one or two names and faces come to mind. Teaching is memorable and one of the few marketing strategies that can have a long-term impact. The way to get noticed and stand out is to do the things that many loan officers won’t do. Teaching is one of them. Many perceive it to be too much work or that they don’t have the confidence. Yet, teaching is a strategy that makes your services most visible and memorable.Take one of my clients for example; he used teaching as his promotional strategy for attracting agents. What’s most fascinating is that he hasn’t taught his class for over 10 months, and he still gets a call every week from a different agent who attended and now needs his help. Not only do agents perceive him as a teacher, but also view him as an expert.Be a Subject Matter ExpertOne of your marketing objectives is to be recognized as a subject matter expert, someone perceived as being an expert on a particular subject. I believe that everyone, including you, has an area of interest that can be developed into a curriculum and taught to others.Course OutlineIf you already know your subject matter, than you’re ready to write a cour b. CORPORATION If you are willing to pay a little more money on a regular basis, you can get the advantage of limited liability with a corporate setup. A corporation is a separate entity from you as a person; therefore if it is sued, only those assets owned by the company can be taken, not your personal home and possessions. This is the main advantage of having a separate corporation. It is also easier to expand, as banks are usually more willing to offer financing for this. It can have a life beyond the life of the founder, as many corporations have (i.e., Sears, Disney). Now to the disadvantages; The main one is the cost and complication of setting up and upkeep. There are fees to setting up the corporation with the state (none for the federal government), and annual fees to keep the license in good standing every year. In my home state of Florida, it is about $75 to set up the corporation, and $150 a year to keep it going. There is also additional paperwork, as you need to file a separate tax form every year (1120 or 1120S) with the federal government. You may also need to file one for your state. And, you may have to pay taxes at a corporate rate, which is usually higher than your personal rate. I would like to go into the differences between a C corporation and an S corporation. C is the corporations we are most familiar with – corporate monsters like Microsoft, IBM, Disney, Sears, etc. These get taxed at a corporate rate, which is currently 15% up to $50,000 in profit, and goes up from there. An S Corporation (S stands for Small) has to have less than 100 stockholders (among other requirements) but does NOT get taxed at the corporate level. Let me repeat that – no tax is paid on the corporation itself. Instead, the income gets reported on each shareholder’s tax return, and is paid at their personal rate. This is usually the better deal for small companies, as personal returns are not taxed at all for the first $7000 in income. c. LLCs and LLPs Many people ask me about Limited Liability Corporations and Limited Liability Partnerships. These are both fairly new entities, and as such, don’t have (as of yet) their own share of rules and laws by the IRS. I personally don’t recommend them, as they have little advantage over the S corporation, and are usually more expensive to set up. A savvy person can set up an S corporation fairly easily. A lawyer is required for LLCs and LLPs, and they like charging a good deal of money to do so – which is why they recommend them so much. They don’t even have their own tax forms yet, they use the Corporate forms (1120 and 1120S). Until they’ve ‘settled’ in as accepted entities, I cannot recommend them as corporate structures. Unless, of course, you would like to line some lawyer’s pockets with money. If you are that interested in gifting money, my paypal account is always open d. RECOMMENDATIONS In my personal opinion, most artist would do best as a sole proprietorship, unless there is a significant possibility of liability (i.e., you do 3D installations that someone could trip and fall on). In that case, I would recommend S corporations as the best alternative. Since sole proprietorship is usually the most beneficial to artists, I will continue the essay under the assumption that this is the structure chosen. 2. OK, now, what records do I need to keep?
There are several users of your business information, and you need to keep records that will give each of them accurate and timely information. Some of the users are: What is the simplest way to keep track of all this information? Well, I don’t think there is a way to keep ALL of the information you need in one place, since some is financial and some is qualitative (such as what pieces you sold at last year’s local art show). However, all the financial information can be kept together, and all the qualitative information can be kept together. My best recommendation for a small business is to pick of a copy of QuickBooks and LEARN to use it. It is very user-friendly, and the tutorial helps walk you through the needed steps for writing checks, making deposits, etc. If you keep up with this information every month, it doesn’t seem like such a huge task at April 15th when it’s time to file your taxes. Procrastination is the death knell of business owners, trust me! For those that hate or don’t want to purchase QuickBooks, the information can be arranged on a spreadsheet, either paper or electronic, but it takes more work to set up and you need to know what you are doing! I, personally, put all my income and expenses into QuickBooks every month. At the end of the month, QB will let me print out a Profit & Loss statement, showing me how I did that month, that quarter, or that year so far. This is good information for those that are looking to increase their profitability and need to know where their biggest expenses are. Trust me, they can pile up!
For the qualitative items, I have a spreadsheet where I track the following information: Many of the above items can be compiled into a database, if you are familiar with something like Access. I am more familiar with Excel, so have them all on different pages of a large spreadsheet that I update constantly. I also have a calendar that lists not only the days of conventions and art shows, but when the application deadlines for those conventions and art shows are, as some of them are far in the future. For instance, there is a local art show in November where the application deadline is May. Dragoncon has its first application deadline February 1st. There are several times in the past (before I set up the calendar) where I have missed out having an art panel due to a missed deadline. It comes down to what you are comfortable with. If you prefer to do everything by hand, with pencil, calculator and 16-column accountant paper, then more power to you. However, it is usually much more time-efficient to keep the records electronically, if only to halt the calculation errors! 3. The Dreaded Taxman! Managing Your Business When One Client Takes Alot of Your Time ability Partnerships. These are both fairly new entities, and as such, don’t have (as of yet) their own share of rules and laws by the IRS. I personally don’t recommend them, as they have little advantage over the S corporation, and are usually more expensive to set up. A savvy person can set up an S corporation fairly easily. A lawyer is required for LLCs and LLPs, and they like charging a good deal of money to do so – which is why they recommend them so much. They don’t even have their own tax forms yet, they use the Corporate forms (1120 and 1120S). Until they’ve ‘settled’ in as accepted entities, I cannot recommend them as corporate structures. Unless, of course, you would like to line some lawyer’s pockets with money. If you are that interested in gifting money, my paypal account is always open How often has your schedule been thrown out of whack because of a client’s needs?I try to live by the 80/20 rule: working from my home office 80% of the time and working onsite with clients 20% of the time. But, the past week has been the exact opposite.I had a demanding onsite project. I had to drive halfway across town and give up my weekend to help my client meet their deadline. Yeah, I know. It’s time to get me some cheese to go with my whine.You could think of this as “drowning in success”. It’s an interesting image. You’re surrounded by good fortune – your clients need you, you’re doing rewarding work, and, of course, you’re getting paid. But, at the same time, you feel like you’re drowning. You’re so focused on how you’re going to get through this stretch that it’s easy to lose sight of your larger business goals.When this happens, I have to put my situation in perspective. The following are 4 steps that help me to see the bigger picture.1. Discuss your upcoming schedule with your business partner(s) and/or family members. You may have to reallocate some business or household responsibilities. Your business partner can continue to focus on marketing, searching for clients, and getting the word out. Your family can chip in by covering some of your chores. Brett and I are great about continuing to keep the business and household afloat when one of us gets too busy.2. Be thankful for your current “problem”. Acknowledge how busy you are right now. Then, think about what it’s like when you’re struggling to find clients. I know which “problem” I prefer.3. Give yourself permission to relax. Sometimes when you’re spending that much time on one client, you feel guilty about the other things you haven’t had time to do. But, instead, set aside time to do something mindless. My guilty pleasure is my free money online poker game.4. Leverage your current project. Write a press release d. RECOMMENDATIONS In my personal opinion, most artist would do best as a sole proprietorship, unless there is a significant possibility of liability (i.e., you do 3D installations that someone could trip and fall on). In that case, I would recommend S corporations as the best alternative. Since sole proprietorship is usually the most beneficial to artists, I will continue the essay under the assumption that this is the structure chosen. 2. OK, now, what records do I need to keep?
There are several users of your business information, and you need to keep records that will give each of them accurate and timely information. Some of the users are: What is the simplest way to keep track of all this information? Well, I don’t think there is a way to keep ALL of the information you need in one place, since some is financial and some is qualitative (such as what pieces you sold at last year’s local art show). However, all the financial information can be kept together, and all the qualitative information can be kept together. My best recommendation for a small business is to pick of a copy of QuickBooks and LEARN to use it. It is very user-friendly, and the tutorial helps walk you through the needed steps for writing checks, making deposits, etc. If you keep up with this information every month, it doesn’t seem like such a huge task at April 15th when it’s time to file your taxes. Procrastination is the death knell of business owners, trust me! For those that hate or don’t want to purchase QuickBooks, the information can be arranged on a spreadsheet, either paper or electronic, but it takes more work to set up and you need to know what you are doing! I, personally, put all my income and expenses into QuickBooks every month. At the end of the month, QB will let me print out a Profit & Loss statement, showing me how I did that month, that quarter, or that year so far. This is good information for those that are looking to increase their profitability and need to know where their biggest expenses are. Trust me, they can pile up!
For the qualitative items, I have a spreadsheet where I track the following information: Many of the above items can be compiled into a database, if you are familiar with something like Access. I am more familiar with Excel, so have them all on different pages of a large spreadsheet that I update constantly. I also have a calendar that lists not only the days of conventions and art shows, but when the application deadlines for those conventions and art shows are, as some of them are far in the future. For instance, there is a local art show in November where the application deadline is May. Dragoncon has its first application deadline February 1st. There are several times in the past (before I set up the calendar) where I have missed out having an art panel due to a missed deadline. It comes down to what you are comfortable with. If you prefer to do everything by hand, with pencil, calculator and 16-column accountant paper, then more power to you. However, it is usually much more time-efficient to keep the records electronically, if only to halt the calculation errors! 3. The Dreaded Taxman! What Is Outsourcing, And Is It Here To Stay? ’s a net loss!)Outsourcing is the secondary product of the globalization phenomenon that swept the world in the 1990s. The immediate and most remarkable effect of globalization was that it resulted in many economies opening up for foreign investments, in a reciprocative basis, subsequently resulting in the economy of many countries becoming dependent on each other in some respect or the other. Also, alongside globalization came the communication revolution, which eventually bridged distances, as a result of which continents became accessible in the matter of a fraction of a second. The much talked about outsourcing phenomenon of today is a result of the combination of both – globalization aided by communication revolution.Outsourcing can be best defined as a way of obtaining services from outside supplier – probably in a second country - predictably at a cheaper rate than possible in one’s organization or country.To look back to the early days of outsourcing, it started off slowly by outsourcing back office works to English speaking third world countries. But, as the world started becoming more and more digitalized, and Information Technology the new buzz word, it became necessary for multinationals involved in cutting edge technology to have more technology savvy brains at their service. When they felt a dearth of trained brains in the area/place of their functioning, obviously they all turned to expert brains of the third world countries. Such a move weighed heavily on the existing economy equations of the corporate majors as outsourcing to a developing country always incurred less expenditure than doing the same work at home. In fact, this was exactly the reason why corporate technical domain became more and more pro-outsourcing. There logic is simple - if one could get quality workforce and expertise at a cheaper rate, why can’t use it to the fullest advantage?But the direct fall out of the trend for outsourcing – as observed recent What is the simplest way to keep track of all this information? Well, I don’t think there is a way to keep ALL of the information you need in one place, since some is financial and some is qualitative (such as what pieces you sold at last year’s local art show). However, all the financial information can be kept together, and all the qualitative information can be kept together. My best recommendation for a small business is to pick of a copy of QuickBooks and LEARN to use it. It is very user-friendly, and the tutorial helps walk you through the needed steps for writing checks, making deposits, etc. If you keep up with this information every month, it doesn’t seem like such a huge task at April 15th when it’s time to file your taxes. Procrastination is the death knell of business owners, trust me! For those that hate or don’t want to purchase QuickBooks, the information can be arranged on a spreadsheet, either paper or electronic, but it takes more work to set up and you need to know what you are doing! I, personally, put all my income and expenses into QuickBooks every month. At the end of the month, QB will let me print out a Profit & Loss statement, showing me how I did that month, that quarter, or that year so far. This is good information for those that are looking to increase their profitability and need to know where their biggest expenses are. Trust me, they can pile up!
For the qualitative items, I have a spreadsheet where I track the following information: Many of the above items can be compiled into a database, if you are familiar with something like Access. I am more familiar with Excel, so have them all on different pages of a large spreadsheet that I update constantly. I also have a calendar that lists not only the days of conventions and art shows, but when the application deadlines for those conventions and art shows are, as some of them are far in the future. For instance, there is a local art show in November where the application deadline is May. Dragoncon has its first application deadline February 1st. There are several times in the past (before I set up the calendar) where I have missed out having an art panel due to a missed deadline. It comes down to what you are comfortable with. If you prefer to do everything by hand, with pencil, calculator and 16-column accountant paper, then more power to you. However, it is usually much more time-efficient to keep the records electronically, if only to halt the calculation errors! 3. The Dreaded Taxman! Don't Sit At Home - Work At Home Pt 2 listed, with prices (so I know what to send next year)You are probably one of the millions of Americans who enjoy their professions and who actually do not mind working for someone else. Sure, the American Dream has always been to set out for yourself into the world of business, make a name for yourself with a product or service that only you have thought of, and then turn your life from rags to riches. Yet considering that many Americans have families, mortgages, and bills to pay, the number of people who manage to successfully quit their jobs and become self employed is small. Granted, many try it and quite a few have moderate successes. Yet by far greater is the number of people who will go through their life’s savings, and in the end stand to loose their homes in order to meet financial obligations that went by the wayside and suddenly seem to pile up.Perhaps you have sat in traffic time and again, bemoaning the fact that you are wasting two or more hours of your time each day simply getting to your job – the kind of time that could be put to good use! This is probably also the time that you remember the many articles you have read on telecommuting, and you are wondering if you have what it takes to take this step. After all, if you were to approach your boss with a well thought out plan, the odds are good that she or he would most likely give you a chance to prove yourself.Yet telecommuting is not for everyone who wants to do it. First and foremost you will have to still consider yourself employed and thus bound by a schedule. While it is tempting to procrastinate on work related items just until you finish that last load of laundry, mow the yard, or groom the dog, you do have to remember that you are on the clock. Additionally, you will still need to meet deadlines and also work so as to accommodate the work schedules of others in your company. This means that working in the middle of the night so that you can accompany the ki 5. A detailed list of each sold item, where I sold it, how much the base price was, how much sales tax was charged (if any), commissions deducted, etc. This helps me fill out my Sales Tax form at the end of the quarter, as well as my Print Sales detail and my net income at the end of the year. It also helps me track remote sales by geographic area. 6. Items on consignment at different stores throughout my city, with retail price and my portion of it. 7. Mailing List of folks I’ve met at art shows who want to know when I update my website with new works. 8. A list of local art shows that I’ve done in the past, the net income/loss from them (so I can decide if they’re worth it the next year) 9. A list of local art shows to apply to for this year. 10. A log of what business mileage I’ve driven during the year. Many of the above items can be compiled into a database, if you are familiar with something like Access. I am more familiar with Excel, so have them all on different pages of a large spreadsheet that I update constantly. I also have a calendar that lists not only the days of conventions and art shows, but when the application deadlines for those conventions and art shows are, as some of them are far in the future. For instance, there is a local art show in November where the application deadline is May. Dragoncon has its first application deadline February 1st. There are several times in the past (before I set up the calendar) where I have missed out having an art panel due to a missed deadline. It comes down to what you are comfortable with. If you prefer to do everything by hand, with pencil, calculator and 16-column accountant paper, then more power to you. However, it is usually much more time-efficient to keep the records electronically, if only to halt the calculation errors! 3. The Dreaded Taxman! Federal Tax forms are required as follows: State tax forms will, of course, differ from state to state. However, if you have an income tax for your state, it is usually due the 1st day of the month after the federal return is due. For instance, S Corporation return for the state would be due April 1st. Sales tax is also dependent on state, and the time period you need to file for is dependent on how large your sales volume is. Mine is quite low, so I only need to file every quarter. I don’t pay sales tax on sales made by conventions (they collect and pay sales tax for that) or sales made out of my state. I do have to collect and pay taxes on sales in my own state. This is why I keep a detailed spreadsheet on where all my sales have been made, especially as different counties may have different sales tax rates! 4. Breathing a sigh of relief! Oh, what about inventory?? OK, you’ve gotten everything organized, you have your tax returns done, and now you look around your studio, and see things everywhere – boxes, supplies, tools, finished items, works in process, etc. How do you organize THESE??? Every artist is an individual, and thus feels comfortable working in a different way. I cannot tell you how to organize your own inventory, but I can suggest ways to keep it somewhat controllable, by offering suggestions that I use. 5. Legal Stuff So, what about Copyrights? What about them, you say? You get them whenever you actually create a piece of art. Technically, you have copyright on every line you draw, every sketch, every photograph, etc. However, those copyrights are not very DEFENSIBLE in a court of law if you haven’t registered those copyrights with the US Copyright office. ( http://www.copyright.gov/ ). You can register multiple images with one $30 application if they are grouped in a logical way. For instance, I register every year, with an annual compilation CD of all the works I created that year. It is worth it, especially with the advent of eBay and the ease in which image pirates can harvest images from the web, from your sold prints… and sell them as their own. Protect yourself now! 6. Conclusion As an artist, you don’t really have to be afraid of business. It is rare for a business mind to inhabit an artistic mind, but each of us has some talent for organization, or we would no longer be alive in this world! Don’t let the task intimidate you, and you can tackle it a little at a time. Take small steps, and before you know it, you will be working more efficiently, which leaves you much more time for your REAL business, creating art! If you should have any further questions or comments, please feel free to contact me at greendragon@bellsouth.net or visit my website at www.GreenDragonArtist.com. Thank you for your attention! Sincerely, Christy Nicholas, CPA Aka Green Dragon, Artist
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