Pros and Cons of Establishing an In-House Ad Agency
There have been several ads promoting books and reports on thissubject, or included as part of the contents in several mailorder books stating: "SAVE UP TO 17% ON ALL YOUR ADVERTISING" It's legitimate, practical and effective, but like so many otherpromises, there are pros and cons involved. The pros are fairlyobvious. By setting up your own advertising agency and placingyour advertising under your agency name, most magazines willallow you the standard 15% agency commission plus and extra 2%cash discount. If your annual ad budget is $5,000 this amounts toa saving of $850 a year, which is a considerable piece of change. The negative side to this operation involves the initial cost ofestablishing your new agency, which isn't very difficult, but itmight be considered time-consuming. To initiate an agency youwill have to have a name for it other than your regular businessname. Example: If your company name is Nationwide Electronics andyour name is John Smith, you could call your agency John SmithAdvertising or The J.S. Advertising Agency, The agency addresswill have to be different than your company's, but this can beresolved by renting a post office box for the ad agency and using yourhome or office address for the other. Next you will have to opena separate checking account under the agency name because alladvertising payments will be issued thru your agency, and youwill probably be required to register your agency with yourCounty Clerk as a new business. Once these details have been

The Number One Buying Motive - What Every Prospect is Seeking Through the Buying Experience
Over the years that I have spent in sales and sales management, I have heard of a multitude of surveys that questioned consumers of both products and services on what was their number one buying motive when they were making a decision to spend their money. It's amazing what they discovered. It is even more amazing to uncover the one that got missed. That's the one buying motive, common to virtually everyone.These surveys are regularly conducted by providing the survey recipients with a list of possible answers and asking them to choose between them or rank them in order of importance. That seems reasonable enough. It makes tabulation easy for the survey company and it gives the consumer choices in what to answer.Surveys would ask things like 'what is most important to you as a buyer?',competitive or lowest pricewide selectiongood warranty coverageoutstanding durabilitysolid after sale service acceptable styleconvenient store locationhelpfulness of staffetcetcA few years back, I decided to conduct my own survey. It wasn't meant to be terribly scientific, I simply wanted to test out a theory. I asked customers the usual questions. However I held one off my list until after the survey was answered.The standard survey questions generated the expected diverse responses. That did not surprise me since individuals have varying opinions. Then I would ask my stand alone survey question which was "How do you rank the desire to feel good when you make a purchase?".Profit from Commission Payments and Consultancy fees

As an education agent you build relationships with educational institutions in various locations around the world, sign agreements to represent them in your country and then market their courses.

Many students that study abroad book their course of study through an agent or consultant in their home country. Even though the internet has made direct bookings possible students often prefer to deal face to face with a representative of an agency in their home country who speaks their native language. Language schools that I work with say that approximately three quarters of their enrollments come through agencies.

Once you have enrolled students with these institutions you then receive a commission payment, usually a percentage of between ten and thirty percent of the tuition fees that your student has paid.

For students studying abroad long term these commission payments can be considerable in some cases as tuition fees can often exceed US$10,000 per year.

Depending on the market you are working in and the amount of time that

ntry and then market their courses.

Many students that study abroad book their course of study through an agent or consultant in their home country. Even though the internet has made direct bookings possible students often prefer to deal face to face with a representative of an agency in their home country who speaks their native language. Language schools that I work with say that approximately three quarters of their enrollments come through agencies.

Once you have enrolled students with these institutions you then receive a commission payment, usually a percentage of between ten and thirty percent of the tuition fees that your student has paid.

For students studying abroad long term these commission payments can be considerable in some cases as tuition fees can often exceed US$10,000 per year.

Depending on the market you are working in and the amount of time that

ten prefer to deal face to face with a representative of an agency in their home country who speaks their native language. Language schools that I work with say that approximately three quarters of their enrollments come through agencies.

Once you have enrolled students with these institutions you then receive a commission payment, usually a percentage of between ten and thirty percent of the tuition fees that your student has paid.

For students studying abroad long term these commission payments can be considerable in some cases as tuition fees can often exceed US$10,000 per year.

Depending on the market you are working in and the amount of time that

ugh agencies.

Once you have enrolled students with these institutions you then receive a commission payment, usually a percentage of between ten and thirty percent of the tuition fees that your student has paid.

For students studying abroad long term these commission payments can be considerable in some cases as tuition fees can often exceed US$10,000 per year.

Depending on the market you are working in and the amount of time that

r students studying abroad long term these commission payments can be considerable in some cases as tuition fees can often exceed US$10,000 per year.

Depending on the market you are working in and the amount of time that you put into each case you may also be able to charge your students a consulting fee for your services.

Good Locations to set up your Agency

The ‘study abroad’ industry worldwide has continued to grow at a remarkable pace and continued growth is anticipated.

The education consulting business has matured in some countries (particularly Western Europe and Japan) and become quite competitive but in other developing parts of the world such as Eastern Europe, Asia, the Middle East and Latin America where economies have been growing rapidly in recent years tremendous opportunities are available for education agents as the industry expands with large numbers of people joining the ranks of the middle class and being able to afford to travel and study abroad.

The benefits of setting up an agency to entrepreneurs in developing countries are compounded by the fact that l