Tags |
|
|
Links |
|
|
Member You - The Empty Briefcase
I know this might sound silly coming from someone who skirts the perimeter of the self-help industry. However, it supports the way I coach, so accurately, I have no other choice than to proclaim “There’s no such thing as the Self-Help Industry”.There are consultants that seep into the self-help industry. Being a business coach as well as a consultant can be an attractive offer. It might seem like one heck of a deal to get two rolled up in one. And this story is not about maligning the business consulting industry. When it comes to getting business advice they are the greatest.Con
It is so easy to lose focus on your business. Let’s face it; once you have something working well, the challenge is not as big as it used to be. A new business gets you right back at that blank page and a new challenge is set. But don’t let it interfere with your current business. But not letting it interfere is a tall order for small business owners.
The real challenge is to keep your business profitable and growing. But sometimes we need to make new products, try different ideas as a way of growing your business. You really need to plan. Spen
At this time of year retailers all over the world look toward the Holiday Season to capture a major portion of their annual revenue. And although this can be a very prosperous time for the bottom line it can also be a very stressful period because in order to reap the additional profits more cash is required now in order to be able to procure more materials, more advertising and more seasonal help. Not being able to to do so can place the retailer in a financial squeeze which can easily become the catalyst responsible for stalled company growth and lower bottom line profits.If this sc
We often turn to friends or people suggested by friends who may be willing to ‘give it a go’ for less money than a qualified person.
In our business, we had decided to stretch out a little and try an in-store radio service, the kind you hear when shopping. We had the technical know how and we were very capable of creating a programme. What we needed, was a salesman. We needed someone who could cold call and get a lead. Then follow that lead and turn it in to dollars! We did not have a enough budget to hire a real salesman, (save that story for another issue) so we opted for someone who would work on the basis of getting a cut of the business.
Now this is nothing new. Many people start and operate businesses in this way. Of course the major factor is, get to know whom you are dealing with.
We got to know this guy through a series of meetings. His appearance was good,
he spoke well, and he was quick to understand the concept. He had even worked in
community radio for some time. It all seemed OK. We worked out a business plan
and a target list for him to attack. Everything seemed to be moving along.
However, one thing that did make us a little uneasy was that he carried a brief
case that was empty. Well not completely empty. It usually had only one piece of
blank paper in it. And maybe his lunch. We over looked this because he seemed to
remember where we were up to with things.
Once we had arrived at the stage of starting to make those cold calls, everything started to change. He did not deliver. We had found his flaw. Of course from there, it just disintegrated until he left.
So what had we lost? What was our flaw? Time. Now we had this ‘other business’ that had gone from nowhere to nowhere. We had spent a lot of time on researching the technicalities of producing the product, producing small demonstrations to be played at meetings, had some basic stationery made. But it was time working our normal business that we lost most.
While our heads were in that new exciting space, we neglected the very business that was putting money in our pockets each week.
It is so easy to lose focus on your business. Let’s face it; once you have something working well, the challenge is not as big as it used to be. A new business gets you right back at that blank page and a new challenge is set. But don’t let it interfere with your current business. But not letting it interfere is a tall order for small business owners.
The real challenge is to keep your business profitable and growing. But sometimes we need to make new products, try different ideas as a way of growing your business. You really need to plan. Spen
Here's how to hold a short, effective staff meeting.1) In general. Keep them short. Most staff meetings should last less than an hour. You want your staff to spend their time working on things that earn money for your business, not sitting in meetings. Keep them positive. Negative meetings contain insults, ridicule, and attacks. These activities create caution and resentment, which always costs your company money. Keep them interactive. Your staff consists of intelligent people. Put them to work in your meetings to advance the effectiveness of your organization.2) Share news. Giv
Now this is nothing new. Many people start and operate businesses in this way. Of course the major factor is, get to know whom you are dealing with.
We got to know this guy through a series of meetings. His appearance was good,
he spoke well, and he was quick to understand the concept. He had even worked in
community radio for some time. It all seemed OK. We worked out a business plan
and a target list for him to attack. Everything seemed to be moving along.
However, one thing that did make us a little uneasy was that he carried a brief
case that was empty. Well not completely empty. It usually had only one piece of
blank paper in it. And maybe his lunch. We over looked this because he seemed to
remember where we were up to with things.
Once we had arrived at the stage of starting to make those cold calls, everything started to change. He did not deliver. We had found his flaw. Of course from there, it just disintegrated until he left.
So what had we lost? What was our flaw? Time. Now we had this ‘other business’ that had gone from nowhere to nowhere. We had spent a lot of time on researching the technicalities of producing the product, producing small demonstrations to be played at meetings, had some basic stationery made. But it was time working our normal business that we lost most.
While our heads were in that new exciting space, we neglected the very business that was putting money in our pockets each week.
It is so easy to lose focus on your business. Let’s face it; once you have something working well, the challenge is not as big as it used to be. A new business gets you right back at that blank page and a new challenge is set. But don’t let it interfere with your current business. But not letting it interfere is a tall order for small business owners.
The real challenge is to keep your business profitable and growing. But sometimes we need to make new products, try different ideas as a way of growing your business. You really need to plan. Spen
Just yesterday I had the opportunity to meet with a very seasoned CEO of a technology service provider who came to us in order to do a recruiting project for a new sales person. He came to us is because he’s gone through four sales hires on his own and none of them have actually produced anything for his company. As we sat down to talk about this he sheepishly admitted that this had cost him millions of dollars of lost revenue and opportunity cost as a result of not getting the sales hiring process right.This week I also had the opportunity to teach a course to a group of CEO’s on how
We got to know this guy through a series of meetings. His appearance was good,
he spoke well, and he was quick to understand the concept. He had even worked in
community radio for some time. It all seemed OK. We worked out a business plan
and a target list for him to attack. Everything seemed to be moving along.
However, one thing that did make us a little uneasy was that he carried a brief
case that was empty. Well not completely empty. It usually had only one piece of
blank paper in it. And maybe his lunch. We over looked this because he seemed to
remember where we were up to with things.
Once we had arrived at the stage of starting to make those cold calls, everything started to change. He did not deliver. We had found his flaw. Of course from there, it just disintegrated until he left.
So what had we lost? What was our flaw? Time. Now we had this ‘other business’ that had gone from nowhere to nowhere. We had spent a lot of time on researching the technicalities of producing the product, producing small demonstrations to be played at meetings, had some basic stationery made. But it was time working our normal business that we lost most.
While our heads were in that new exciting space, we neglected the very business that was putting money in our pockets each week.
It is so easy to lose focus on your business. Let’s face it; once you have something working well, the challenge is not as big as it used to be. A new business gets you right back at that blank page and a new challenge is set. But don’t let it interfere with your current business. But not letting it interfere is a tall order for small business owners.
The real challenge is to keep your business profitable and growing. But sometimes we need to make new products, try different ideas as a way of growing your business. You really need to plan. Spen
The internet plays an important part in the lives of most people. The most spectacular growth of Internet usage is among teenagers, who use it for a lot of purposing from doing their work for school to chatting with people half way around the world. All the information on the Internet is found on websites. The websites represent collections of web pages, which are documents written in HTML. All the websites on the Internet make up the World Wide Web. Access to most websites is free, but there are websites which require a subscription.The websites may have various functions and according
Once we had arrived at the stage of starting to make those cold calls, everything started to change. He did not deliver. We had found his flaw. Of course from there, it just disintegrated until he left.
So what had we lost? What was our flaw? Time. Now we had this ‘other business’ that had gone from nowhere to nowhere. We had spent a lot of time on researching the technicalities of producing the product, producing small demonstrations to be played at meetings, had some basic stationery made. But it was time working our normal business that we lost most.
While our heads were in that new exciting space, we neglected the very business that was putting money in our pockets each week.
It is so easy to lose focus on your business. Let’s face it; once you have something working well, the challenge is not as big as it used to be. A new business gets you right back at that blank page and a new challenge is set. But don’t let it interfere with your current business. But not letting it interfere is a tall order for small business owners.
The real challenge is to keep your business profitable and growing. But sometimes we need to make new products, try different ideas as a way of growing your business. You really need to plan. Spen
Sales calls are an art form. Many new IT Consultants have never had to sell anything before. For the uninitiated, sales calls are intimidating. By gaining the right perspective about a sales call and understanding the possible outcomes, you are on your way to becoming a sales call expert.The number one trick to sales calls: Don't Sell.When you are on a sales call the trick is to guide the client's decision. You ask them questions that almost seduce them into hiring you. This is an entirely different dynamic than when you are pushing them during the sales call. An effective sales
It is so easy to lose focus on your business. Let’s face it; once you have something working well, the challenge is not as big as it used to be. A new business gets you right back at that blank page and a new challenge is set. But don’t let it interfere with your current business. But not letting it interfere is a tall order for small business owners.
The real challenge is to keep your business profitable and growing. But sometimes we need to make new products, try different ideas as a way of growing your business. You really need to plan. Spend plenty of time making a genuine attainable plan, which includes a realistic budget. Don’t spend three months taking your eye off the ball for nothing.
Remember that any new business is bound to require as much attention, if not more, as your current business. Sometimes it’s better to look in your own ‘backyard’ to see if you can get more sales and thereby increase your profits rather than taking a punt on a new venture.
And I guess you’re wondering how you find those good people? Well, if you have the money, you’ll find them. If you don’t, you may just have to be a little smarter about how you get your new idea off the ground. If you do bring someone in who will own part of the new business there a few things to make sure you do.
Firstly. Make sure they can have no part of your current business. You’ve worked hard, so don’t give it away.
Secondly. Make them financially accountable. If they want 50%, then they have to put in 50% of the capital. Don’t accept any other answer.
Third. Make some sort of escape plan. The business may not work, you may end up fighting. Have an agreement up front. Once you’re fighting, the possibility of a good outcome is severely reduced.
And lastly, dealing with a partner can be difficult. Make sure your jobs are clearly defined so in the event of a dispute, you can show that you held up your end of the bargain.
We never did get that idea rolling again, which is a common outcome. Never did see that man with the empty brief case again either.
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.memberyou.net/article/40712/memberyou-The-Empty-Briefcase.html">The Empty Briefcase</a>
BB link (for phorums):
[url=http://www.memberyou.net/article/40712/memberyou-The-Empty-Briefcase.html]The Empty Briefcase[/url]
Related Articles:
A Good Recipe For An Ad to Produce Higher Yields? A Bakers Dozen Ingredients For Effective Ads!
Mortgage Broker Marketing - Sell Problems, Not Solutions
Loan Officer Marketing - How to Target the Right Agents
Bookmark it:
|