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Member You - Technology For Your Small Business Toolbox
Yes indeed! If you are a young person who has decided that a career in public relations will be your Caviar and Champagne in life, here are four situations in which you do not want to find yourself:1. You confuse the basic function of public relations with sub-parts that make up the whole like publicity, crisis management or employee communications.2. You feel unsure in approaching public relations problems, then uncertain about what counsel to give your employer/client.3. As the years pass, you rely on career-long misconceptions about public relations but forge ahead anyway advising the employer/client ineffectively sometimes with damaging, if no
By now you've been more aware of the times when you are in a negotiation with someone, whether it be a customer, co-worker, vendor, or someone at home. You've no doubt had one or two outcomes that were very different than what was available to you before the win/win training. You also probably had many negotiations that didn't result in win/wins, that went as they have in the past, or perhaps worse than usual as you tried new things. Remember, to be a successful win/win negotiator, you must:A. Have the knowledge, which you now have and can reinforce and strengthen by review of the training materials in your manual and in the book, Getting to Yes.B. Have the de
Contact Management
Regardless of the fact that much of our daily business is now done online, through email, virtual fax, and over the phone, and possibly because of this, it is more important than ever to maintain good relationships with your customers. The relationships you build with your customers are what will keep them coming back to you. If you have any sort of customer base you may think there is no way you could possibly build a meaningful relationship with all of them. This is where a contact manager comes in. There are a lot of different contact manager programs to choose from. Regardless of which one you choose, it is going to help you keep track of all of your customers. It will help you quickly recall important information about each person, keep track of communications you have had with them, and easily find the people that you have not contacted recently. A contact manager is also going to help you stay on top of your deadlines and remind you of appointments, conference calls or any other time sensitive details in your life. So now ask yourself, “Will a contact manager make me more efficient and help me to better serve my customers?"
Automated Communications
A common complaint among consumers is that once they do business with a company, they never hear from them again. So how do you make sure to stay in contact with all of your customers? One way is with auto responders. An auto responder is going to allow you to schedule regular emails to go out to your customers at pre-determined times. The subject of the emails will vary depending on your specific business. It may be just a note checking in to make sure everything is working out well with the product or service they purchased. Or, perhaps it introduces an additional product or service that might be of interest of them. Maybe some tips about how to get the most out of the product or service that they bought from you. Another automated way to communicate with your customers is a newsletter. Write one newsletter and you keep in touch with all of your customers at once. There are a number of newsletter software and templates out there. Some are free while others charge per number of subscribers. Your newsletter can be weekly, monthly, bi-monthly or even quarterly. The important thing to remember with a newsletter is that the information needs to be relevant to your customers. It should not be about you and your company so much as it should be about your customers. Figure out what they need or want to know and give it to them. So now is the time wh
Independent supermarket retailers who want to obtain the look and feel of a full-blown loyalty program without the full-blown cost have options. There are many low cost alternatives available to reward customers based on their loyalty and gain valuable customer data.We all know that all customers are NOT equal, so why treat them that way? The main issue for the smaller chain or independent retailer has always been the cost of gathering, sorting and utilizing customer data. Just having someone ask customers for their e-mail addresses as they enter your store is not only a hit-or-miss proposition, but then requires labor hours to input, sort and then utilize that dat
Contact Management
Regardless of the fact that much of our daily business is now done online, through email, virtual fax, and over the phone, and possibly because of this, it is more important than ever to maintain good relationships with your customers. The relationships you build with your customers are what will keep them coming back to you. If you have any sort of customer base you may think there is no way you could possibly build a meaningful relationship with all of them. This is where a contact manager comes in. There are a lot of different contact manager programs to choose from. Regardless of which one you choose, it is going to help you keep track of all of your customers. It will help you quickly recall important information about each person, keep track of communications you have had with them, and easily find the people that you have not contacted recently. A contact manager is also going to help you stay on top of your deadlines and remind you of appointments, conference calls or any other time sensitive details in your life. So now ask yourself, “Will a contact manager make me more efficient and help me to better serve my customers?"
Automated Communications
A common complaint among consumers is that once they do business with a company, they never hear from them again. So how do you make sure to stay in contact with all of your customers? One way is with auto responders. An auto responder is going to allow you to schedule regular emails to go out to your customers at pre-determined times. The subject of the emails will vary depending on your specific business. It may be just a note checking in to make sure everything is working out well with the product or service they purchased. Or, perhaps it introduces an additional product or service that might be of interest of them. Maybe some tips about how to get the most out of the product or service that they bought from you. Another automated way to communicate with your customers is a newsletter. Write one newsletter and you keep in touch with all of your customers at once. There are a number of newsletter software and templates out there. Some are free while others charge per number of subscribers. Your newsletter can be weekly, monthly, bi-monthly or even quarterly. The important thing to remember with a newsletter is that the information needs to be relevant to your customers. It should not be about you and your company so much as it should be about your customers. Figure out what they need or want to know and give it to them. So now is the time w
Human resource (HR) departments typically conduct exit interview surveys to gather information from departing employees to help the company improve working conditions, retain existing employees and identify problem areas within the organisation. One of the great aspects of exit interviews is that the departing employee often feels less concerned about the ramifications of 'treading on toes' and hence is typically willing to provide extremely open and honest feedback about their reasons for leaving and their thoughts about what the company could do to improve.However, while exit interviews clearly have their place and are a vital tactic for any organisation serious ab
Automated Communications
A common complaint among consumers is that once they do business with a company, they never hear from them again. So how do you make sure to stay in contact with all of your customers? One way is with auto responders. An auto responder is going to allow you to schedule regular emails to go out to your customers at pre-determined times. The subject of the emails will vary depending on your specific business. It may be just a note checking in to make sure everything is working out well with the product or service they purchased. Or, perhaps it introduces an additional product or service that might be of interest of them. Maybe some tips about how to get the most out of the product or service that they bought from you. Another automated way to communicate with your customers is a newsletter. Write one newsletter and you keep in touch with all of your customers at once. There are a number of newsletter software and templates out there. Some are free while others charge per number of subscribers. Your newsletter can be weekly, monthly, bi-monthly or even quarterly. The important thing to remember with a newsletter is that the information needs to be relevant to your customers. It should not be about you and your company so much as it should be about your customers. Figure out what they need or want to know and give it to them. So now is the time w
Applying for A federal job requires you to take a different approach and adhere to a different set of rules and techniques. Unlike private sector recruitment, the procedures followed in federal recruitment goes by certain criteria and rules. The basic idea here is to provide every applicant an equal opportunity. Of late, the OF-612 form, or Federal Resume, is the accepted resume form for federal jobs. Here are 10 key tips to writing a Federal Resume that works:1. Don’t forget to include information specific to the job as advertised. Information such as the job number, grade and title of the jobs you are interested in applying for.2. Include perso
Finding a business to open is not as easy as it sounds. Pre-work is necessary if the business is to even survive. For example, when thinking about a brick and mortar store leg work is needed for location and the type business. First, an area is needed. One needs to search the target area and determine what businesses are already operating. That allows one to select a business that is new to that area, which assures customers. If the town or local area is not important, then choose a college town, with a location near the college. Second, the best location in any area is a street corner where there is heavy traffic, and with parking. Quickly it is seen that just renting a s
Advanced Telecommunications
In this day and age there is no reason that any business should be using a local number with a standard voice mailbox attached to it for their telephone line. There are options available now that can unify our many sources of communications while giving small and home based businesses a boost to their image at the same time. Take a virtual pbx for example. A virtual pbx is basically the same kind of phone system that a large Fortune 500 company would use, without all the hardware, software, maintenance and expense. Technology has made it possible for small and home based businesses to have a toll free number, automated attendant that answers each call, multiple voice mailboxes, have their calls forwarded to them on any land line they like and have all their voice and fax messages be delivered to one place, be it to an email address or an online web interface. A virtual pbx can accomplish a number of things for a small or home based business owner. One, it unifies their communications with just one number for both voice and fax. Two, it allows business owners to have one place to check messages whether they are voice, fax or email. Three, it helps business owners stay connected with their customers. Four, it helps the business to establish itself in the eyes of their customers as being an efficient, organized and professional company. So now, ask yourself, “Will a virtual pbx make me more efficient and help me to better serve my customers?"
It can be difficult to not get overwhelmed by all the technologies being marketed to small and home based business owners today. Not every one will be right for your business. Look at each technology individually and evaluate whether it is something that will increase your efficiency and enhance your ability to help your customers before deciding if you should add to your toolbox.
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