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You are here: Home > Business > Small Business > How To Create Chances To Sell Your Jewelry (Part One) - Developing The Habit Of Selling |
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Member You - How To Create Chances To Sell Your Jewelry (Part One) - Developing The Habit Of Selling
Your Company's Success Story: Two Questions Every Business Executive Needs to Answer ur jewels if your prices are low; if you want to cover a wider range of prices, work on your designs to make them more simple or look for cheaper materials. And if a customer just wants something that is unacceptable for you, just say no.Once upon a time in a busy metropolitan area, there existed a vinyl siding installation company. Six crews worked for this company, so the owner was always on the hunt for new employees—mostly young people.One day, the owner hired a teenager. The young man was very excited to have a job. On the first day the new employee trained side-by-side with the disgruntled crew supervisor, who did not feel it was his responsibility to teach trainees. On day two the young trainee was left to himself to figure things out. On the third day the owner inspected the trainee's work and deemed it substandard. The owner promptly fired the young man and without pay for his two days of labor. The owner justified the action based on the amount of money it would cost him to fix the trainee's mis A Jewelry Artist always offers help and alternatives. Listening to your customers is essential. If someone asks you for a product that you don’t actually make, but would consider making, immediately ask for feedback. Almost everytime customers are more than happy to have their opinion asked. Email them with questions and ask about everything you’d like to know BUT the design. You’ll be surprised to see how customer suggestions can become best-selling items. You are here to fill a need, so listening to other people’s needs should be a main target. A Jewelry Artist promises less than asked and delivers more than asked. The ROI of Networking There is nothing like a dream to create the future.Networking is important. In fact, Networking is pivotal to one’s business growth.By definition, Networking is the reciprocal process of exchanging ideas, opportunities, experiences, information, knowledge & expertise that w ill enhance our professional & personal lives - possibly contributing exponentially in return to the effort investment.Through the system of Networking, we achieve the potential of knowing the ‘right’ people (contacts or ‘guan xi’ in China) and for the ‘right’ people who will know us.If we examine our own experiences, we may realise that most times, we prefer to do business with those whom we know, whom we trust. We can know and develop trust thru the active action of networking. This is why building a good network will prove invaluable Victor Hugo I’ve heard and read many times the “I’m not the selling type personality, I don’t have the character” argument. I thought that of myself actually. I was even so childish to think that yes, I could make great jewels, but I would never sell them or live from it. I was so wrong! I couldn’t see I was expecting for “something to happen” without noticing nothing would happen if I didn’t make it happen myself. Opportunities are not casualty or good luck: opportunities are the result of knowledge and awareness. Every succeeding crafter in this world is not only a skilled master in her/his technique, but also a succesful seller. There are the same chances to succeed for almost everybody; why some do while others don’t? This is very simple: a seller makes sales happen and does not wait for sales to come. When we believe we are not something, we are just stating we believe we cannot be something. It is not a fact but a belief. It can be changed then. Changing your point of view about yourself is the key to become a successful seller. And NO, you don’t have to have a specific type of personality. You don’t have to a cold salesperson, nor start lying or covering any truth, because you already are something: a Jewelry Artist. Isn’t that enough to make you proud of yourself? You have a wonderful profession, you work with your hands in beautiful noble materials, and you make people look more beautiful and magical with your creations. Your work is bought with love as a gift to another, becoming a messenger of affection and generosity. You are probably self-taught and are thinking of starting your own business in a very competitive field, which means you are brave and are prepared to be steady and learn well the foundations of this business/vocation. Sounds admirable, ah? Well, that is YOU! Don’t you see how lucky you are? Having that amazing conditions, it is only a matter of habit to start creating your own opportunities, and only a matter of habit overcoming all your self-inflicted obstacles. So, from now on, let’s say Jewelry Artist instead of seller, and I will show you how it’s only a point of view question. A Jewelry Artist loves jewelry, jewelry making and wearing jewelry. When someone compliments the necklace you’re wearing, do NOT answer: “oh, that’s…nothing…I…made it …when I was bored”. How are you going to make someone want to own a piece like yours if you’re not proud of it? Instead of the former answer, you better say “Thank you! I made it myself – I’m a jewelry designer! Look, this is a fume? czech bead and this are freshwater japanese pearls… I have an online business… would you like a business card?” Believe me, the first time I did it I was sweating! Then you realize that not only nothing bad has happened, but also that the person in front of you is smiling and admiring your work. Admiring you. In a few words, you’ve told that person that you are a professional, that you sell your jewelry, that you have a business going and that you know what you do and what materials you use. After a few tries, it has become a habit – and that has meant a very good quantity of appointments and purchases! In fact, this happened to me last evening at a new rock shop that I visited, and when the owner praised my bracelet I started a conversation like the one above that leaded to a discount because I was a pro – they wanted me to come back and buy more because I sold myself well. A Jewelry Artist does not underprice. You will not become respected by your customers if you don’t respect yourself. Though I always advice to be humble on you pay per hour of work as your skills grow, humble does not mean stupid. It is a business psychology law that slight overpricing increases the perceived value of things. You are selling jewelry, probably one of the items with a higher perceived value, so respect yourself! People would tend to think that there is something wrong with your jewels if your prices are low; if you want to cover a wider range of prices, work on your designs to make them more simple or look for cheaper materials. And if a customer just wants something that is unacceptable for you, just say no. A Jewelry Artist always offers help and alternatives. Listening to your customers is essential. If someone asks you for a product that you don’t actually make, but would consider making, immediately ask for feedback. Almost everytime customers are more than happy to have their opinion asked. Email them with questions and ask about everything you’d like to know BUT the design. You’ll be surprised to see how customer suggestions can become best-selling items. You are here to fill a need, so listening to other people’s needs should be a main target. A Jewelry Artist promises less than asked and delivers more than asked. How to Ask Your Employer for a Raise belief. It can be changed then. Changing your point of view about yourself is the key to become a successful seller.We’ve all done it - played that movie over and over in our minds of our confident entry into the boss’ office and asking for - no, demanding – that elusive pay raise. However deserved, however, reality often plays out far differently, with many relegating themselves to their boss’ budgetary discretion.Yes, asking for a raise can be tricky as there are so many factors that come into play: the business culture, company policies regarding regular job assessments and wage reviews, and the subjectivity of your boss. Asking for a raise can be more than anxiety provoking…it can be downright depressing. So, what are the throngs of underpaid, though deserving, employees throughout corporate America to do?John McKee, a Certified Business and Executive Coach and Author of And NO, you don’t have to have a specific type of personality. You don’t have to a cold salesperson, nor start lying or covering any truth, because you already are something: a Jewelry Artist. Isn’t that enough to make you proud of yourself? You have a wonderful profession, you work with your hands in beautiful noble materials, and you make people look more beautiful and magical with your creations. Your work is bought with love as a gift to another, becoming a messenger of affection and generosity. You are probably self-taught and are thinking of starting your own business in a very competitive field, which means you are brave and are prepared to be steady and learn well the foundations of this business/vocation. Sounds admirable, ah? Well, that is YOU! Don’t you see how lucky you are? Having that amazing conditions, it is only a matter of habit to start creating your own opportunities, and only a matter of habit overcoming all your self-inflicted obstacles. So, from now on, let’s say Jewelry Artist instead of seller, and I will show you how it’s only a point of view question. A Jewelry Artist loves jewelry, jewelry making and wearing jewelry. When someone compliments the necklace you’re wearing, do NOT answer: “oh, that’s…nothing…I…made it …when I was bored”. How are you going to make someone want to own a piece like yours if you’re not proud of it? Instead of the former answer, you better say “Thank you! I made it myself – I’m a jewelry designer! Look, this is a fume? czech bead and this are freshwater japanese pearls… I have an online business… would you like a business card?” Believe me, the first time I did it I was sweating! Then you realize that not only nothing bad has happened, but also that the person in front of you is smiling and admiring your work. Admiring you. In a few words, you’ve told that person that you are a professional, that you sell your jewelry, that you have a business going and that you know what you do and what materials you use. After a few tries, it has become a habit – and that has meant a very good quantity of appointments and purchases! In fact, this happened to me last evening at a new rock shop that I visited, and when the owner praised my bracelet I started a conversation like the one above that leaded to a discount because I was a pro – they wanted me to come back and buy more because I sold myself well. A Jewelry Artist does not underprice. You will not become respected by your customers if you don’t respect yourself. Though I always advice to be humble on you pay per hour of work as your skills grow, humble does not mean stupid. It is a business psychology law that slight overpricing increases the perceived value of things. You are selling jewelry, probably one of the items with a higher perceived value, so respect yourself! People would tend to think that there is something wrong with your jewels if your prices are low; if you want to cover a wider range of prices, work on your designs to make them more simple or look for cheaper materials. And if a customer just wants something that is unacceptable for you, just say no. A Jewelry Artist always offers help and alternatives. Listening to your customers is essential. If someone asks you for a product that you don’t actually make, but would consider making, immediately ask for feedback. Almost everytime customers are more than happy to have their opinion asked. Email them with questions and ask about everything you’d like to know BUT the design. You’ll be surprised to see how customer suggestions can become best-selling items. You are here to fill a need, so listening to other people’s needs should be a main target. A Jewelry Artist promises less than asked and delivers more than asked. Top North American Cultural Business Trends for 2007 r own opportunities, and only a matter of habit overcoming all your self-inflicted obstacles. So, from now on, let’s say Jewelry Artist instead of seller, and I will show you how it’s only a point of view question.As we move into 2007, there are several distinct trends that will present an outstanding opportunity for business growth. The following paragraphs give a clear outline of the trends and how they will impact buying decisions.Generational cultureThe love affair between Generation Y, those born between 1977 and 2000, and the Internet will continue to grow. Online sites such as My Space and You Tube are becoming mega-outlets having an impact on entertainment, opinion, and marketing. More than 80% of this generation is comfortable making online purchases. Television networks have found this is an effective way to promote programming while gaining additional advertising revenue.There continues to be significant differences between generations for gatheri A Jewelry Artist loves jewelry, jewelry making and wearing jewelry. When someone compliments the necklace you’re wearing, do NOT answer: “oh, that’s…nothing…I…made it …when I was bored”. How are you going to make someone want to own a piece like yours if you’re not proud of it? Instead of the former answer, you better say “Thank you! I made it myself – I’m a jewelry designer! Look, this is a fume? czech bead and this are freshwater japanese pearls… I have an online business… would you like a business card?” Believe me, the first time I did it I was sweating! Then you realize that not only nothing bad has happened, but also that the person in front of you is smiling and admiring your work. Admiring you. In a few words, you’ve told that person that you are a professional, that you sell your jewelry, that you have a business going and that you know what you do and what materials you use. After a few tries, it has become a habit – and that has meant a very good quantity of appointments and purchases! In fact, this happened to me last evening at a new rock shop that I visited, and when the owner praised my bracelet I started a conversation like the one above that leaded to a discount because I was a pro – they wanted me to come back and buy more because I sold myself well. A Jewelry Artist does not underprice. You will not become respected by your customers if you don’t respect yourself. Though I always advice to be humble on you pay per hour of work as your skills grow, humble does not mean stupid. It is a business psychology law that slight overpricing increases the perceived value of things. You are selling jewelry, probably one of the items with a higher perceived value, so respect yourself! People would tend to think that there is something wrong with your jewels if your prices are low; if you want to cover a wider range of prices, work on your designs to make them more simple or look for cheaper materials. And if a customer just wants something that is unacceptable for you, just say no. A Jewelry Artist always offers help and alternatives. Listening to your customers is essential. If someone asks you for a product that you don’t actually make, but would consider making, immediately ask for feedback. Almost everytime customers are more than happy to have their opinion asked. Email them with questions and ask about everything you’d like to know BUT the design. You’ll be surprised to see how customer suggestions can become best-selling items. You are here to fill a need, so listening to other people’s needs should be a main target. A Jewelry Artist promises less than asked and delivers more than asked. The 8020 Rule Fallacy In Sales hat you sell your jewelry, that you have a business going and that you know what you do and what materials you use. After a few tries, it has become a habit – and that has meant a very good quantity of appointments and purchases! In fact, this happened to me last evening at a new rock shop that I visited, and when the owner praised my bracelet I started a conversation like the one above that leaded to a discount because I was a pro – they wanted me to come back and buy more because I sold myself well.The 80/20 rule in sales is not a myth. Believing that it is inevitable and that all sales organizations or service industry professionals must live with 80 percent of their sales team members selling only 20 percent of the products or services is the fallacy!The articles in my series of submissions to Ezine Articles were basically written to help sales managers, representatives and service industry professionals to eliminate the literally hundreds of sales and sales management myths that lead to an 80/20 configuration of their sales force in the first place. If you have read a number of these articles you learned that developing a 100 percent producing sales team starts with hiring the right people, training them in sound consultative selling principles and then coaching A Jewelry Artist does not underprice. You will not become respected by your customers if you don’t respect yourself. Though I always advice to be humble on you pay per hour of work as your skills grow, humble does not mean stupid. It is a business psychology law that slight overpricing increases the perceived value of things. You are selling jewelry, probably one of the items with a higher perceived value, so respect yourself! People would tend to think that there is something wrong with your jewels if your prices are low; if you want to cover a wider range of prices, work on your designs to make them more simple or look for cheaper materials. And if a customer just wants something that is unacceptable for you, just say no. A Jewelry Artist always offers help and alternatives. Listening to your customers is essential. If someone asks you for a product that you don’t actually make, but would consider making, immediately ask for feedback. Almost everytime customers are more than happy to have their opinion asked. Email them with questions and ask about everything you’d like to know BUT the design. You’ll be surprised to see how customer suggestions can become best-selling items. You are here to fill a need, so listening to other people’s needs should be a main target. A Jewelry Artist promises less than asked and delivers more than asked. Trade Show Booths ur jewels if your prices are low; if you want to cover a wider range of prices, work on your designs to make them more simple or look for cheaper materials. And if a customer just wants something that is unacceptable for you, just say no.A trade show is an ideal way of showcasing your products and services to several potential customers who are all at one location, at the same time. Trade show booths are one of the best methods of direct contact systems with consumers. The opportunity to meet face to face with customers can provide some excellent results.Surveys show that in the U.S. and Canada, more than approximately 110 million people attend 4,000 tradeshows annually. Many of these could turn out to be your potential customers, and they attend the trade shows with purchasing authority for their companies.They are looking for information about your products and services, just as they would in a retail store. But unlike the retail store windows, you have approximately three seconds to grab someo A Jewelry Artist always offers help and alternatives. Listening to your customers is essential. If someone asks you for a product that you don’t actually make, but would consider making, immediately ask for feedback. Almost everytime customers are more than happy to have their opinion asked. Email them with questions and ask about everything you’d like to know BUT the design. You’ll be surprised to see how customer suggestions can become best-selling items. You are here to fill a need, so listening to other people’s needs should be a main target. A Jewelry Artist promises less than asked and delivers more than asked. Is this so difficult? Really, I don’t think so – you need commitment in developing the habit of being successful but it really worked for me, so I’m sharing it with you. Once you’ve overcome the “firsts”, you become more and more confident, and as a result, more aware of the opportunities around you. And yes, there are more opportunities in front of me than the few I have time to explore… many more. That means that not only I have a Plan B, but also a C, a D, an E….and those opportunities are there for you too! In the second part of this article, we’ll look closely at some simple strategies to increase your opportunites in everyday life. Till then…be proud of yourself and go make some wonderful jewelry!
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