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Member You - Sales Lessons from Bob Vila
My friend Nancy was learning about her international callback service and exchanged e-mail with their office in Seattle.She still had unanswered questions and e-mailed them once again.The same person responded, suggesting that Nancy read the material they had sent. But Nancy had not received any materials, so there was nothing to read or study.Once again, Nancy e-mailed her questions to Seattle. This time she got an abrupt reply: ‘If you would read the material, you wouldn’t have to keep bothering me.’Nanc
In our work with growing businesses we see a recurring theme when it is time for one of the founding members to hand over the reigns of sales and/or marketing to an employee. They say to us, “This new person just isn’t getting the job done like I did. Well, I guess it’s because they don’t know the product like I do.” While it is true that the new person probably doesn’t know the product as well as one of the founders, that’s not the problem. The problem is passion!When you talk to a small business owner you can see, hear,
With so many different programs, and reruns and re-packaging of older programs, we can assume there are few people on the planet who do not know about Bob Vila. Starting with the original "This Ol’ House" programs on PBS in 1979, Bob Vila and his empire, have grown into a major force in the Home Improvement Television genre.
The professional salesperson can learn a whole lot more from Bob Vila than how to screet concrete or put mud on the drywall.
Bob Vila is a study in brand awareness. Bob is the brand. The challenge was getting people to recognize, and ultimately respect Bob Vila, as THE home improvement expert. Whatever he did before that first TV program is inconsequential as is whether or not he can saw a board of drive a nail (something he does verl little of on his show).
Bob Vila became a household name. Brand awareness to the highest degree. So high in fact that Sears asked him to be a spokesperson and that killed his deal with PBS (his first network gig). Now Bob has "Home Again with Bob Vila", "Bob Vila’s Guide to Historic Homes" and others plus specials, books and tapes and even "Bob Vila’s Home Design" series on two CD’s (handsomely packaged, of co
What is Portland Cement? Portland cement (PC) is the principal binder that, upon hydration and setting, holds aggregates (coarse and fine) together in concrete. It has the ability to stand in water and increase its strength over time. This ability elicits the term hydraulic cement for this type of cement.What is the Composition of PC? PC is a manufactured product formed within narrow confines of specific elements and subjected to heat treatment to form a semi-finished product called clinker. Raw mate
The professional salesperson can learn a whole lot more from Bob Vila than how to screet concrete or put mud on the drywall.
Bob Vila is a study in brand awareness. Bob is the brand. The challenge was getting people to recognize, and ultimately respect Bob Vila, as THE home improvement expert. Whatever he did before that first TV program is inconsequential as is whether or not he can saw a board of drive a nail (something he does verl little of on his show).
Bob Vila became a household name. Brand awareness to the highest degree. So high in fact that Sears asked him to be a spokesperson and that killed his deal with PBS (his first network gig). Now Bob has "Home Again with Bob Vila", "Bob Vila’s Guide to Historic Homes" and others plus specials, books and tapes and even "Bob Vila’s Home Design" series on two CD’s (handsomely packaged, of c
Would you like to go for a holiday without worrying about your work? Are you struggling with increasing utilities bills? Are you afraid of being retrenched? Do you own a life time of debts up to your neck? Is shortage of money driving your family apart? Is money a problem to you? Do you have insufficient time to spend with your family? Do you need to work long hours? If you answer yes to any of the questions, you would want to have a Passive Income.Money is always the No. 1 reason for social unrest, family break-ups, r
Bob Vila is a study in brand awareness. Bob is the brand. The challenge was getting people to recognize, and ultimately respect Bob Vila, as THE home improvement expert. Whatever he did before that first TV program is inconsequential as is whether or not he can saw a board of drive a nail (something he does verl little of on his show).
Bob Vila became a household name. Brand awareness to the highest degree. So high in fact that Sears asked him to be a spokesperson and that killed his deal with PBS (his first network gig). Now Bob has "Home Again with Bob Vila", "Bob Vila’s Guide to Historic Homes" and others plus specials, books and tapes and even "Bob Vila’s Home Design" series on two CD’s (handsomely packaged, of c
Keyrings are an inexpensive, simple way to market your business. Everyone has keys and need some way to keep them all together. If you can design a printed and keyring that stands out, you can effectively advertise your company each and every time someone reaches for their keys. Each time they lock and unlock their home, start their car, arrive at the office or check their postal box.Strategic Key Ring Design As you begin an introduction of a new product or service, you can begin a promotion by choosing a shaped pl
Bob Vila became a household name. Brand awareness to the highest degree. So high in fact that Sears asked him to be a spokesperson and that killed his deal with PBS (his first network gig). Now Bob has "Home Again with Bob Vila", "Bob Vila’s Guide to Historic Homes" and others plus specials, books and tapes and even "Bob Vila’s Home Design" series on two CD’s (handsomely packaged, of c
When you’re ready to invest your time in developing a solid Value Chain analysis, you want to leverage that time in the most efficient and effective manner. That means looking in the most high-value places in both your company and in your customer’s interaction with your product (service).A good place to start is by discovering complaints from your customer service dept.Imagine you are in the tricycle building business. You sell your trikes partially assembled to retailers who sell them to end users. You pack assembl
This didn’t happen by accident, but by clever design. The design element continues today, every time you see him on the tube. How did he do it? Simple, all he did was tell all the people on TV to call him by name, over and over. A lot like subliminal advertising. You don’t realize you are getting the message. A typical segment of any of his programs, past or present, might go like this:
Bob: Today on our show, Fred Murtz is going to show us how to cut a board with a handsaw. Welcome to our show Fred.
Fred: Thanks, Bob, glad to be here.
Bob: You’ve been cutting boards for a long time
Fred: I sure have Bob. I got my first hand saw at age seven, from my grandpa. I brought several saws to show you, Bob.
Bob: Show us how to use
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