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Member You - The KYSS Principle - Keep Your Sales Simple, Your Sales Closes Will Explode
Limited liability company is similar to a corporation but is suitable for smaller companies with limited number of owners. It is a legal business entity where owners have limited personal liability even if they take part in the management. Similar to sole proprietorships and partnerships, LLC owners account for business income and losses on their personal tax returns.Limited liability companies can be formed and incorporated online. Companies, which offer online incorporation of LLCs, are so designed that people desirous of forming a LLC can place their order entirely online. These sites offer a complete package of limited liability company incorporation services quite similar to what would be obtained by hiring an attorney to incorporate a LLC. Interested indi
When you ask for more than one decision at a time you increase the probability that a decision won’t be made. You’ve put one more obstacle in the path, and your goal should be to make it as easy as possible to buy. Remove all obstacles.
I have a client that had been very
Although outsourcing is all the rage in business today, it can also be a dangerous strategy if done for the wrong reasons. Following are some bad reasons for and associated dangers of shifting responsibility for some business processes or products to outside firms.Wrong Reason #1 – You just aren’t interested in doing it yourself.Potential Danger – If you’re not interested in it there’s a good chance you won’t adequately think it through and communicate your needs to your supplier, greatly increasing the chances of them failing at it.Wrong Reason #2 – You’ve struggled with it for some time, usually unsatisfactorily, and want some else to deal with the difficulties in the future.Potential Danger – The problems may very well be due to other i
- Reduce sales decisions to the simplest, most linear steps to the close that you can.
- Keep the decisions to one at a time.
- Have a clear offer
- Have a clear, step by step path to the close with only one decision to be made at each step.
KYSS—Keep Your Sales Simple
The more choices you give someone the lower the positive response rate to your marketing efforts and sales close attempts. For instance, in my direct mail if I ask the prospect to either go to my website or give me a call. That is two options. The response rate is lower than if I just ask them to call.
What happens is that you’ve put one more decision between you and them. First they have to decide that they will contact you, but then they’ve got to decide which way they will use. Sounds simple doesn’t it. You’d think it would be anyway. But you just put one more step between you and them, one more decision that just might not be done right away, or put on the procrastination path. Make it simple and watch the response rate go up. Ask them to do only one thing.
When you ask for more than one decision at a time you increase the probability that a decision won’t be made. You’ve put one more obstacle in the path, and your goal should be to make it as easy as possible to buy. Remove all obstacles.
I have a client that had been very s
Interview is basically a series of questions asked from the interviewee to test his ability, wisdom and personality. {Interview-boards of many big companies also have an expert who can understand human psychology, and who is capable enough to read the mind of a candidate by studying his body language). We can divide the expected question in three categories: 1. Questions relating to personal information of a person (family background, interests, education, experience etc.); 2. Questions relating to his knowledge about the work he will be responsible for in the company; 3. Questions to check the personality of a person - his nature, ideology, decision-making & problem-solving ability etc.Companies may have different set of questions according to their work cultu
KYSS—Keep Your Sales Simple
The more choices you give someone the lower the positive response rate to your marketing efforts and sales close attempts. For instance, in my direct mail if I ask the prospect to either go to my website or give me a call. That is two options. The response rate is lower than if I just ask them to call.
What happens is that you’ve put one more decision between you and them. First they have to decide that they will contact you, but then they’ve got to decide which way they will use. Sounds simple doesn’t it. You’d think it would be anyway. But you just put one more step between you and them, one more decision that just might not be done right away, or put on the procrastination path. Make it simple and watch the response rate go up. Ask them to do only one thing.
When you ask for more than one decision at a time you increase the probability that a decision won’t be made. You’ve put one more obstacle in the path, and your goal should be to make it as easy as possible to buy. Remove all obstacles.
I have a client that had been very
A bank or mortgage company is nothing more than a box in which to keep money. The owner of the box has to do a few calculations. Firstly, how much is he going to offer those people who deposit cash in his box, in return for such a deposit? Secondly, how much of that money should he keep as cash in case the owners of that cash want it back? Maybe 5%, maybe 10%, what are the regulations in his jurisdiction? Thirdly, how much is he going to charge those people who wish to borrow the money of others, previously deposited in his box? The person who owns the box then sets out to find lots of other people to put their spare cash in the box, in return for which he promises to give them their money back plus interest. In the eyes of some economists, these people are l
What happens is that you’ve put one more decision between you and them. First they have to decide that they will contact you, but then they’ve got to decide which way they will use. Sounds simple doesn’t it. You’d think it would be anyway. But you just put one more step between you and them, one more decision that just might not be done right away, or put on the procrastination path. Make it simple and watch the response rate go up. Ask them to do only one thing.
When you ask for more than one decision at a time you increase the probability that a decision won’t be made. You’ve put one more obstacle in the path, and your goal should be to make it as easy as possible to buy. Remove all obstacles.
I have a client that had been very
As a Marketing Practitioner I write a lot of words, mostly on my core subject “How To Win New Business”.Most of the articles I write find their way onto the Internet. I publish a lot online, so I’m always looking for more effective ways to get my points across.Constant writing makes one very aware of the power of each word you type. My searches, whilst not always conducted with scientific rigour, have uncovered some surprisingly effective principles. I continuously test to see what response scores each method attains.Which leads me to the main point of this article. I am testing the latest issue of a software program that provides words which have appeared in effective direct response advertisements.With this software you can actually score
When you ask for more than one decision at a time you increase the probability that a decision won’t be made. You’ve put one more obstacle in the path, and your goal should be to make it as easy as possible to buy. Remove all obstacles.
I have a client that had been very
Many people who go to work in offices expect to work in a very clean environment. Everyone expects an orderly, sanitary work place. However, they never think about how it gets that way.Products UsedThe supplies janitors usually use include products such as soaps, buckets, rags, window cleaners and floor cleaners. These products are used to make sure that the working environment for those working in the office is comfortable and sanitary. A clean work place will allow for a productive workday. Having a dirty work environment can become a distraction for its workers.When looking for the type of janitorial products to buy, there really is no need to do much research on which products to buy. All of the products usually work just well as other b
When you ask for more than one decision at a time you increase the probability that a decision won’t be made. You’ve put one more obstacle in the path, and your goal should be to make it as easy as possible to buy. Remove all obstacles.
I have a client that had been very successful, up until he increased the number of items he sells. At the time he was doing a presentation that was so powerful that every prospect was wowed and just about everyone in the room decided to stop using every competitor’s product by the time he had finished. At the time he gave them one product and they bought.
But he had a huge line, so he decided to start giving them a catalog right after the presentation. After all, he thought, now that they’ve got a greater choice they are more likely to find a product that would be a match for everyone and he expected his sales to increase.
Not only were there a LOT of different packages in the catalog, each package increased in complexity and price until you almost couldn’t tell what was in the package from the picture for the clutter of pieces. It was a chaotic picture of so many choices.
His sales plummeted and he couldn’t understand it. He was looking for every other possibility except at the complexity of the sale he just created.
After the presentation, the husband and wife prospects usually had decided to buy, but they spent the rest of the evening arguing over which product they’d buy, and usually walked away saying, “We’ll think it over. W
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