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Member You - Be Smart - Learn From Your Business Mistakes
A wise and dear mentor once said to me "Given enough information your intuitive sense will be validated." Intuition some suggest comes from our gut brain as described by Dr. Hawkins in his book Get Out Of Your Own Way or by others as an unknown sense that has always been with us.Whatever the source, intuition is the gut brain for business. For example, have you ever met a potential client and felt immediately that this was a good fit or conversely met a prospect and couldn't get away from him or her fast enough. Why did you
The key lessons I learnt from this experience were:
a) Always check the integrity of who you are doing business with especially if you have not had previous dealings with them.
b) Never assume that limited test results will be duplicated in la
A call today on our Redundancy Hot-Line started us thinking again about the contradictory implications of old legislation on new rulings on Ageism, due to come into force in the UK in October 2006.At the moment the European Equal Treatment Directive, commits the UK Government to introducing legislation outlawing age discrimination in employment and vocational training, by October 2006, but critics say that so far the government has been acting only in employers best interests.In July 2005, the Government published the draft regulations on age d
Having established a small mail order business part-time, I decided to expand the business using direct mail techniques. I had read all the books and attended a course and it seemed like the best approach to achieve my goals. After approaching various mailing list providers, I decided I had found the perfect list to reach my target market.
Pricing was obtained from the list owner and he was happy to provide me with small quantities of names initially so that I could test his list. These tests were successful enough for me to decide to undertake two large mail campaigns one after the other. I was very confident that I would be receiving countless orders and soon leaving my full-time job.
Disaster struck with the first mailing and the second mailing was too far progressed to stop. The initial sign was a significant increase in the dead letter rate. Then the quantity of orders was less than half what I expected. The second mailing had similar results. I was significantly out of pocket and I had to stay in my full-time job to repay the debts I had created.
Shortly thereafter, I began to read reports that the list owner was being investigated for fraud and other criminal charges. All in all, a sorry state of affairs.
The key lessons I learnt from this experience were:
a) Always check the integrity of who you are doing business with especially if you have not had previous dealings with them.
b) Never assume that limited test results will be duplicated in lar
Corporate gift ideas have come a long way from being mere ornamental showpieces. Today, they have a greater significance as they are used to strengthen and foster lasting relationships. There are several different occasions that might call for corporate gifts. Whether it is in sickness, in appreciation, to convey happiness or to offer condolences, there is a right card and a right gift basket to convey all these sentiments. Corporate gift basket ideas are popular because they are not gender specific and are relevant to people of all ages. A corporate gift bas
Pricing was obtained from the list owner and he was happy to provide me with small quantities of names initially so that I could test his list. These tests were successful enough for me to decide to undertake two large mail campaigns one after the other. I was very confident that I would be receiving countless orders and soon leaving my full-time job.
Disaster struck with the first mailing and the second mailing was too far progressed to stop. The initial sign was a significant increase in the dead letter rate. Then the quantity of orders was less than half what I expected. The second mailing had similar results. I was significantly out of pocket and I had to stay in my full-time job to repay the debts I had created.
Shortly thereafter, I began to read reports that the list owner was being investigated for fraud and other criminal charges. All in all, a sorry state of affairs.
The key lessons I learnt from this experience were:
a) Always check the integrity of who you are doing business with especially if you have not had previous dealings with them.
b) Never assume that limited test results will be duplicated in la
It seems to me when I was young, that the holiday season didn't start until after Thanksgiving. Not after the 4th of July. By September I am so sick of hearing about what people are doing for the holidays, that I just don't care anymore.There doesn't seem to be any Christmas spirit anymore. Oh sure, you see the occasional Nativity Scene, but even then it is only on church properties. What is wrong with a symbol of the holiday being on public property? We recently had an incident here in Detroit, where someone complained about Christmas trees at our air
Disaster struck with the first mailing and the second mailing was too far progressed to stop. The initial sign was a significant increase in the dead letter rate. Then the quantity of orders was less than half what I expected. The second mailing had similar results. I was significantly out of pocket and I had to stay in my full-time job to repay the debts I had created.
Shortly thereafter, I began to read reports that the list owner was being investigated for fraud and other criminal charges. All in all, a sorry state of affairs.
The key lessons I learnt from this experience were:
a) Always check the integrity of who you are doing business with especially if you have not had previous dealings with them.
b) Never assume that limited test results will be duplicated in la
Having problems in creating your own merchant account? Are the expenses needed in order to pay for these accounts too much for you? Then do not worry because there are companies called third party companies that are willing to help you get the account you need.By applying to these third party companies, you will be able to process credit card transactions without even having your own merchant account. There are numerous third party companies that can offer you good rates, unless of course you fall under the "high risk" category. Applying for high risk
Shortly thereafter, I began to read reports that the list owner was being investigated for fraud and other criminal charges. All in all, a sorry state of affairs.
The key lessons I learnt from this experience were:
a) Always check the integrity of who you are doing business with especially if you have not had previous dealings with them.
b) Never assume that limited test results will be duplicated in la
People hire a residential cleaning service to make their lives easier. As a cleaning contractor, you not only need to provide a good service, but you also need frequent communication with your client to ensure that both parties understand their responsibilities and that there are no misunderstandings.Before taking on a new client, it is important to specify what services are included in their cleaning service. As you walk through the home with the client discussing the specifications list of what will be cleaned, be sure to ask plenty of clarifying q
The key lessons I learnt from this experience were:
a) Always check the integrity of who you are doing business with especially if you have not had previous dealings with them.
b) Never assume that limited test results will be duplicated in larger scale tests.
c) Never over-commit to promotional activity it is better to grow slower than to lose your hard earned money.
d) The stated size and quality of a mailing list should be regarded with caution.
e) Ensure you have sufficient profit margin in your product to be able to survive should your response be very poor especially in direct marketing activities.
Today, the lessons I learnt are applied to my online business activities in the following ways.
Solo mailings to lists of newsletter subscribers are done with caution. Some list owners will inflate their subscriber numbers to encourage advertisers to use their services. The first thing I do is subscribe to the newsletter to see the quality of content and what others are advertising via solo ads.
Then I run a classified ad in the newsletter to test the responsiveness of the subscribers. This also gives me an indication of whether the stated size of the list is true or not. I have had better response from a list of 20,000 than what I received from a list of over 200,000. Many factors can influence such a result.
While you should receive a far better response from solo ads than classified ads, it still pays to test wherever you can. If a classified ad in the newsletter did not result in responses, I would not advertise using the solo ads. However, I might test a few different classified ads to see if the initial results were correct before moving o
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