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Member You - Cold Calling For Sales Leads - 5 Things to Increase Your Chances
I recently received a most interesting phone call. When I answered the phone, I immediately recognized the name of the company as one of the most visible distributors in the construction supply industry, headquartered in a city about two hours from my office. The owner described how this seemingly invincible 75-year-old firm had very little to show for all those years exce
Andy Warhol was right. Everyone will be famous for 15 seconds! You can also apply that idea to companies and organizations. So if you can count on having your business or organization in the spotlight, it's a good idea to be prepared. Having a qualified professional as the media spokesperson is a smart move if you want to engage the media on a regular basis, or you can see
There’s no point ringing hairdressers trying to sell software. Target those companies that you stand a good chance of making the sale with. It’s the ‘there’s been a fire in the area’ and you sell smoke alarms. Watch out for new industry policies or law, look through news items and compile a good list – then research it and the person you’ll need to speak with.
#2 Set Aside the Time
Cold Calling can strike fear into sales people, for no good reason. Set aside 2 hours with a 15 minute break. Make sure that you will not be distracted or disturbed during this time. You’re going to be generating business and ultimately making money – so focus.
#3 Have a Specific Aim In Mind
You’re probably as guilty as me when it comes to this. Sales people are hungry for business by nature and it can be tempting to go for a sale quickly. Your prospects are likely to be wary so it’s a case of 1 peg at a time. Go for a series of qualifying questions and an appointment. Treat the appointment as your sales close. Your questions
I’m not really that old. At 54, I am surely not old enough to remember communicating by smoke signals or drums. But I am old enough that while working for a huge engineering company, I was trained as a back-up for the regular telephone operator, and that meant learning how to operate the old cord switchboard. When Centrex telephone system was introduced, I learned about t
#2 Set Aside the Time
Cold Calling can strike fear into sales people, for no good reason. Set aside 2 hours with a 15 minute break. Make sure that you will not be distracted or disturbed during this time. You’re going to be generating business and ultimately making money – so focus.
#3 Have a Specific Aim In Mind
You’re probably as guilty as me when it comes to this. Sales people are hungry for business by nature and it can be tempting to go for a sale quickly. Your prospects are likely to be wary so it’s a case of 1 peg at a time. Go for a series of qualifying questions and an appointment. Treat the appointment as your sales close. Your questions
Everyone dreams of working from home. Nowadays, with the booming popularity of the Internet and computers, it's become a little easier to realize that dream. Opportunities abound to make real money without leaving the shelter of your own house. What's more, many work-from-home jobs require a minimum of effort on your part. But the situation is definitely "Worker Beware." <
#3 Have a Specific Aim In Mind
You’re probably as guilty as me when it comes to this. Sales people are hungry for business by nature and it can be tempting to go for a sale quickly. Your prospects are likely to be wary so it’s a case of 1 peg at a time. Go for a series of qualifying questions and an appointment. Treat the appointment as your sales close. Your questions
Some real estate agents will never be loyal to one loan officer, instead they give their potential homebuyers three business cards of lenders for them to select from. What do you do if you’re not getting a ringing endorsement from the agent? How can you beat the competition, so you get every lead each time the agent gives out your card and two others belonging to com
#3 Have a Specific Aim In Mind
You’re probably as guilty as me when it comes to this. Sales people are hungry for business by nature and it can be tempting to go for a sale quickly. Your prospects are likely to be wary so it’s a case of 1 peg at a time. Go for a series of qualifying questions and an appointment. Treat the appointment as your sales close. Your questions
Every day, it seems, we are greeted by headlines that describe how government agents thwarted yet another terrorist threat, or how a new group of malcontents have transformed themselves into a terrorist unit. We are told how so many terrorists and would-be terrorists in the Western Nations are not invaders from the outside but are in fact home grown idiots who are angry o
#4 Prepare Your Opening Statement Properly
There’s no excuse for not doing this right – you shouldn’t be picking up the phone if this isn’t right! Let’s say your company specialises in the integrity of computer data and you’re targeting a company who has just announced its expansion by moving to bigger offices. Once through to the correctly researched person your opening should be along the lines of ‘Hi John’ (always us
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