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    anges and competitive initiatives, are far better equipped to forecast future sales results. In order to come up with numbers that are reflective of ‘the real world’ and satisfy the de
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    One of the activities management expects salespeople to provide bottom-up help with is in the area of sales forecasting. Unfortunately, many sales managers shove their sales forecasts down the throats of their sales staff due to the demands /expectations for sales increases of senior management.

    Now I am not inferring that senior management should not play an active role in determining the sales expectations of their salespeople. I am only suggesting that a bottom-up approach is far more accurate of what a sales territory can or will produce if the salespeople have the ability to accurately access their territory potential. Salespeople, if they are in touch with their customer and/or prospect needs, problems, budgets, changes and competitive initiatives, are far better equipped to forecast future sales results. In order to come up with numbers that are reflective of ‘the real world’ and satisfy the dem

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    down the throats of their sales staff due to the demands /expectations for sales increases of senior management.

    Now I am not inferring that senior management should not play an active role in determining the sales expectations of their salespeople. I am only suggesting that a bottom-up approach is far more accurate of what a sales territory can or will produce if the salespeople have the ability to accurately access their territory potential. Salespeople, if they are in touch with their customer and/or prospect needs, problems, budgets, changes and competitive initiatives, are far better equipped to forecast future sales results. In order to come up with numbers that are reflective of ‘the real world’ and satisfy the de

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    active role in determining the sales expectations of their salespeople. I am only suggesting that a bottom-up approach is far more accurate of what a sales territory can or will produce if the salespeople have the ability to accurately access their territory potential. Salespeople, if they are in touch with their customer and/or prospect needs, problems, budgets, changes and competitive initiatives, are far better equipped to forecast future sales results. In order to come up with numbers that are reflective of ‘the real world’ and satisfy the de
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    e if the salespeople have the ability to accurately access their territory potential. Salespeople, if they are in touch with their customer and/or prospect needs, problems, budgets, changes and competitive initiatives, are far better equipped to forecast future sales results. In order to come up with numbers that are reflective of ‘the real world’ and satisfy the de
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    anges and competitive initiatives, are far better equipped to forecast future sales results. In order to come up with numbers that are reflective of ‘the real world’ and satisfy the demands of management, salespeople must understand the factors that impact their future sales results. Some of these are:

    - present sales levels per customer/prospect
    - future needs, concerns, desires of customers/prospects
    - competitive activities in the sales territory
    - general market conditions
    - the quality of the relationship between the salespeople/organization and the prospects/customers
    - new or future product/service opportunities
    - whether the territory has real potential or is a maintenance territory
    - the sales competence of the salesperson
    - the self-image of the salesperson (the ability to be honest with management with territory limitations and issues)
    - th

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