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    The Psychology of Color in Marketing
    What colors have you chosen for your marketing materials? What were your reasons for making that particular choice? Was it because you liked those particular colors, or did you have a particular marketing message in mind? While visual appeal is an important consideration, your color choices could be sending a specific message to the people who view them. Are you sure you know what that message is?You'd be wise to consider the psychology of color when designing your marketing materials. Be it business card, brochure, web site, posters or other material, you'll be making color choices. Colors not only enhance the appearance of the item -- they also influence our behavior. You will do well to consider the impact that the colors you use wi
    se, solve, solution, suppose, theorize, test,

    Use these Instant Objectives:
    The student will be able to:
    - Discuss the changes needed to solve…
    - Choose the most efficient way to….
    - Invent a new technique to…
    - Modify the plan to…
    - Minimize the loss or risk by …
    - Combine the right techniques to …
    - Improve the efficiency by…
    - Propose effective strategies to ….
    - Adapt a new way to ….
    - Design a new approach to resolving…

    6. At the Synthesis Level: the learner presents and defends opinions by making judgments about information, validity of ideas or quality of work.

    Level 6: Key Words include: Agree, appraise, assess, award, choose, conclude, criticize, decide, deduct, defend, determine, disprove, dispute, estimate, evaluate, explain, influence, interpret, judge, justify, measure, mark, rate, recommend, rule on, perceive, prioritize, prove, select, support, value

    Use these Instant Objectives:

    Choosing a Suitable Network Company for your Home Based Business.
    While searching through the Internet sometime ago, I stumbled across this statement, “According to a recent Harris poll, 72% of adult Americans are thinking about starting a home-based business!”One of the easiest, low capital and requirement little knowledge and skill initially to build a home based business is to join a MLM or network company. MLM or Network industry had transformed many who used to be timid, shy introverts into outspoken, confidence and successful extrovert leaders and had change many people lives.Most people join MLM out of obliging their friends and relatives initially without knowing what they were up to? While most MLM companies started and operated with a good cause and had bring much changes for the be
    My assumptions

    You have some basic knowledge of training and…

    Experience in the training field as an instructor

    May have developed instructor-led training or printed training manuals

    Would rather get a root canal than write objectives!

    There is hope…

    The first most important principle! Understand is not a measurable objective!

    Having written objectives for over 25+ years, I admit.. I am very picky. And when I see a document that starts off with objectives that include "understand", I cringe. Excuse me... how to do measure someone's understanding of a concept or procedure? You can't.

    What is a measurable objective?
    - Objectives are written to give direction to training events.

    - A measurable objective is an “action” verb engaging the learner to demonstrate new knowledge or problem solving skills.

    - A measurable objective is “capable of being measured” dictionary.com

    Here is how to quickly create measurable objectives with Bloom's Taxonomy theory into practice.

    1. At the Knowledge Level: the learner exhibits previously learned materials by recalling facts, terms, basic concepts and answers.
    Level 1: Key Words include: Choose, define, find, label, list, match, name, recall, relate, select, spell, tell, what, when, where, which, who, why

    Use these Instant Objectives:
    The student will be able to:
    - Define what is …?
    - Match how is… related to...?
    - Choose where is … found?
    - Tell why we chose to use…?
    - Select the main…?

    2. At the Comprehension Level: the learner demonstrates the ability to relate to facts and ideas by organizing, comparing, translating, interpreting, giving descriptions and stating main ideas.
    Level 2: Key Words inlcude: Classify, compare, contrast, demonstrate, explain, extend, infer, interpret, illustrate, outline, relate, rephrase, show, summarize, translate

    Use these Instant Objectives:
    The student will be able to:
    - Classify the type of …
    - Compare and contrast … to?
    - Explain the process to…
    - Illustrate the best process to…

    3. At the Application Level: the learner solves problems by applying knowledge, facts, techniques and rules in a different way.
    Level 3: Key Words include: Apply, build, choose, construct, develop, experiment with, identify, interview, make use of, model, organize, plan, select, solve, utilize

    Use these Instant Objectives:
    The student will be able to:
    - Solve common business case scenarios using …
    - Identify what would result if … happened
    - Select the best ways to solve a problem
    - Organize the … into… for efficiency
    - Utilize the process to …

    4. At the Analysis Level: the learner examines and breaks down information into parts by identifying motives or causes; making inferences and finding evidence to support generalizations.

    Level 4: Key Words include: Analyze, assumption, categorize, classify, compare, conclusion, contrast, discover, distinguish, divide, examine, inspect, simplify, survey, take part in, test for

    Use these Instant Objectives:
    The student will be able to:
    - Discover the process by examining the individual components of the …
    - Classify the .. into elements
    - Conclude that … will happen if the following steps occur
    - Examine the relationship between …
    - Categorize the parts of the …

    5. At the Synthesis Level: the learner compiles information together in a different way by combining elements in a new pattern or other solution.

    Level 5: Key Words include: Adapt, build, change, choose, combine, compile, compose, construct, create, design, develop, elaborate, estimate, formulate, imagine, improve, invent, make up, maximize, minimize, originate, plan, predict, propose, solve, solution, suppose, theorize, test,

    Use these Instant Objectives:
    The student will be able to:
    - Discuss the changes needed to solve…
    - Choose the most efficient way to….
    - Invent a new technique to…
    - Modify the plan to…
    - Minimize the loss or risk by …
    - Combine the right techniques to …
    - Improve the efficiency by…
    - Propose effective strategies to ….
    - Adapt a new way to ….
    - Design a new approach to resolving…

    6. At the Synthesis Level: the learner presents and defends opinions by making judgments about information, validity of ideas or quality of work.

    Level 6: Key Words include: Agree, appraise, assess, award, choose, conclude, criticize, decide, deduct, defend, determine, disprove, dispute, estimate, evaluate, explain, influence, interpret, judge, justify, measure, mark, rate, recommend, rule on, perceive, prioritize, prove, select, support, value

    Use these Instant Objectives: <

    Marketing Research Methodologies: How to Make the Right Choice
    The top data collection methods commonly used for conducting marketing research today are telephone and mail surveys, web surveys and interactive voice response (IVR) systems. Though telephone interviewing is used most frequently, another method may be a better choice for your next marketing research project. Consider the advantages among these alternate marketing research methodologies.Web SurveysFor online research, a web survey is programmed into an interactive web-based script. The technology supports both closed and open-ended questions. Web surveys are dynamic and can support multiple brands or product types. Due to this flexibility, only one survey has to be programmed. The code then reads directly from the sample
    dictionary.com

    Here is how to quickly create measurable objectives with Bloom's Taxonomy theory into practice.

    1. At the Knowledge Level: the learner exhibits previously learned materials by recalling facts, terms, basic concepts and answers.
    Level 1: Key Words include: Choose, define, find, label, list, match, name, recall, relate, select, spell, tell, what, when, where, which, who, why

    Use these Instant Objectives:
    The student will be able to:
    - Define what is …?
    - Match how is… related to...?
    - Choose where is … found?
    - Tell why we chose to use…?
    - Select the main…?

    2. At the Comprehension Level: the learner demonstrates the ability to relate to facts and ideas by organizing, comparing, translating, interpreting, giving descriptions and stating main ideas.
    Level 2: Key Words inlcude: Classify, compare, contrast, demonstrate, explain, extend, infer, interpret, illustrate, outline, relate, rephrase, show, summarize, translate

    Use these Instant Objectives:
    The student will be able to:
    - Classify the type of …
    - Compare and contrast … to?
    - Explain the process to…
    - Illustrate the best process to…

    3. At the Application Level: the learner solves problems by applying knowledge, facts, techniques and rules in a different way.
    Level 3: Key Words include: Apply, build, choose, construct, develop, experiment with, identify, interview, make use of, model, organize, plan, select, solve, utilize

    Use these Instant Objectives:
    The student will be able to:
    - Solve common business case scenarios using …
    - Identify what would result if … happened
    - Select the best ways to solve a problem
    - Organize the … into… for efficiency
    - Utilize the process to …

    4. At the Analysis Level: the learner examines and breaks down information into parts by identifying motives or causes; making inferences and finding evidence to support generalizations.

    Level 4: Key Words include: Analyze, assumption, categorize, classify, compare, conclusion, contrast, discover, distinguish, divide, examine, inspect, simplify, survey, take part in, test for

    Use these Instant Objectives:
    The student will be able to:
    - Discover the process by examining the individual components of the …
    - Classify the .. into elements
    - Conclude that … will happen if the following steps occur
    - Examine the relationship between …
    - Categorize the parts of the …

    5. At the Synthesis Level: the learner compiles information together in a different way by combining elements in a new pattern or other solution.

    Level 5: Key Words include: Adapt, build, change, choose, combine, compile, compose, construct, create, design, develop, elaborate, estimate, formulate, imagine, improve, invent, make up, maximize, minimize, originate, plan, predict, propose, solve, solution, suppose, theorize, test,

    Use these Instant Objectives:
    The student will be able to:
    - Discuss the changes needed to solve…
    - Choose the most efficient way to….
    - Invent a new technique to…
    - Modify the plan to…
    - Minimize the loss or risk by …
    - Combine the right techniques to …
    - Improve the efficiency by…
    - Propose effective strategies to ….
    - Adapt a new way to ….
    - Design a new approach to resolving…

    6. At the Synthesis Level: the learner presents and defends opinions by making judgments about information, validity of ideas or quality of work.

    Level 6: Key Words include: Agree, appraise, assess, award, choose, conclude, criticize, decide, deduct, defend, determine, disprove, dispute, estimate, evaluate, explain, influence, interpret, judge, justify, measure, mark, rate, recommend, rule on, perceive, prioritize, prove, select, support, value

    Use these Instant Objectives:

    The Best Market to Sell Your Product/Service
    How do you determine the best market to sell your product or service? Well you must first look at who is in that market or service you are selling to. What types of customers like your product the most?What is their background, culture, and personality? Personality?, Wait, what do you mean by that? Well for example perhaps they are snowboards? Why do people ski, instead of snowboard? Is it because it is cooler? Is it because it is something new? Is it because that they like to teach each other tricks? Is it because they like to glide? What motivates their personal behavior to buy a snowboard from your company?Once you determine their personality and type of culture along with some other characteristics you might be able to targe
    phrase, show, summarize, translate

    Use these Instant Objectives:
    The student will be able to:
    - Classify the type of …
    - Compare and contrast … to?
    - Explain the process to…
    - Illustrate the best process to…

    3. At the Application Level: the learner solves problems by applying knowledge, facts, techniques and rules in a different way.
    Level 3: Key Words include: Apply, build, choose, construct, develop, experiment with, identify, interview, make use of, model, organize, plan, select, solve, utilize

    Use these Instant Objectives:
    The student will be able to:
    - Solve common business case scenarios using …
    - Identify what would result if … happened
    - Select the best ways to solve a problem
    - Organize the … into… for efficiency
    - Utilize the process to …

    4. At the Analysis Level: the learner examines and breaks down information into parts by identifying motives or causes; making inferences and finding evidence to support generalizations.

    Level 4: Key Words include: Analyze, assumption, categorize, classify, compare, conclusion, contrast, discover, distinguish, divide, examine, inspect, simplify, survey, take part in, test for

    Use these Instant Objectives:
    The student will be able to:
    - Discover the process by examining the individual components of the …
    - Classify the .. into elements
    - Conclude that … will happen if the following steps occur
    - Examine the relationship between …
    - Categorize the parts of the …

    5. At the Synthesis Level: the learner compiles information together in a different way by combining elements in a new pattern or other solution.

    Level 5: Key Words include: Adapt, build, change, choose, combine, compile, compose, construct, create, design, develop, elaborate, estimate, formulate, imagine, improve, invent, make up, maximize, minimize, originate, plan, predict, propose, solve, solution, suppose, theorize, test,

    Use these Instant Objectives:
    The student will be able to:
    - Discuss the changes needed to solve…
    - Choose the most efficient way to….
    - Invent a new technique to…
    - Modify the plan to…
    - Minimize the loss or risk by …
    - Combine the right techniques to …
    - Improve the efficiency by…
    - Propose effective strategies to ….
    - Adapt a new way to ….
    - Design a new approach to resolving…

    6. At the Synthesis Level: the learner presents and defends opinions by making judgments about information, validity of ideas or quality of work.

    Level 6: Key Words include: Agree, appraise, assess, award, choose, conclude, criticize, decide, deduct, defend, determine, disprove, dispute, estimate, evaluate, explain, influence, interpret, judge, justify, measure, mark, rate, recommend, rule on, perceive, prioritize, prove, select, support, value

    Use these Instant Objectives:

    Freelancers, SubContractors, & Creative Folks - How to Charge What You Are Worth
    If you are having difficulty knowing what to charge, then check out your competition and find out what they’re doing. Find out if they post prices or fees on their website or if they have "packages" or deals. Do they have payment options? While you are researching, keep in mind just because your competition is charging one way it is not necessarily how you should be charging.One of my clients is a business and life coach. Most coaches charge for a set number of scheduled phone meetings, which seems to be a standard for "the coaching industry," but that doesn’t mean it’s the best way.I encourage my clients to charge fees that match who their clients are and what they are trying to accomplish. It’s very refreshing to do what wo
    es and finding evidence to support generalizations.

    Level 4: Key Words include: Analyze, assumption, categorize, classify, compare, conclusion, contrast, discover, distinguish, divide, examine, inspect, simplify, survey, take part in, test for

    Use these Instant Objectives:
    The student will be able to:
    - Discover the process by examining the individual components of the …
    - Classify the .. into elements
    - Conclude that … will happen if the following steps occur
    - Examine the relationship between …
    - Categorize the parts of the …

    5. At the Synthesis Level: the learner compiles information together in a different way by combining elements in a new pattern or other solution.

    Level 5: Key Words include: Adapt, build, change, choose, combine, compile, compose, construct, create, design, develop, elaborate, estimate, formulate, imagine, improve, invent, make up, maximize, minimize, originate, plan, predict, propose, solve, solution, suppose, theorize, test,

    Use these Instant Objectives:
    The student will be able to:
    - Discuss the changes needed to solve…
    - Choose the most efficient way to….
    - Invent a new technique to…
    - Modify the plan to…
    - Minimize the loss or risk by …
    - Combine the right techniques to …
    - Improve the efficiency by…
    - Propose effective strategies to ….
    - Adapt a new way to ….
    - Design a new approach to resolving…

    6. At the Synthesis Level: the learner presents and defends opinions by making judgments about information, validity of ideas or quality of work.

    Level 6: Key Words include: Agree, appraise, assess, award, choose, conclude, criticize, decide, deduct, defend, determine, disprove, dispute, estimate, evaluate, explain, influence, interpret, judge, justify, measure, mark, rate, recommend, rule on, perceive, prioritize, prove, select, support, value

    Use these Instant Objectives:

    The Best Job Interview Tips To Help You Get Hired Fast
    In this article we'll review job search techniques that very well may help you land successful career employment. We will look at some basic, but very valuable, job interview strategies for handling stumbling blocks you may encounter while in the job interview itself, or how you can avoid them altogether, or minimize any negative impact they may have. Since the job interview is the source of your key interaction with a potential employer, you want that transaction to present you as a knowledgable, professional, engaging job seeker who will enhance their company if hired. You may control that outcome by heeding the job interview techniques outlined below.Job interviews are stressful for a number of good reasons. Typically, you only have
    se, solve, solution, suppose, theorize, test,

    Use these Instant Objectives:
    The student will be able to:
    - Discuss the changes needed to solve…
    - Choose the most efficient way to….
    - Invent a new technique to…
    - Modify the plan to…
    - Minimize the loss or risk by …
    - Combine the right techniques to …
    - Improve the efficiency by…
    - Propose effective strategies to ….
    - Adapt a new way to ….
    - Design a new approach to resolving…

    6. At the Synthesis Level: the learner presents and defends opinions by making judgments about information, validity of ideas or quality of work.

    Level 6: Key Words include: Agree, appraise, assess, award, choose, conclude, criticize, decide, deduct, defend, determine, disprove, dispute, estimate, evaluate, explain, influence, interpret, judge, justify, measure, mark, rate, recommend, rule on, perceive, prioritize, prove, select, support, value

    Use these Instant Objectives:
    The student will be able to:
    - Provide reasons to agree with the …
    - Offer opinions on the effectiveness of specific wording to customers.
    - Estimate the amount of time it takes to…
    - Recommend effective strategies or tactics to complete work more efficiently.
    - Recommend three approaches to…
    - Rate the effectiveness of …
    - Defend the actions of …
    - Evaluate representative / client conversations for …
    - Assess the value of …

    A closing note on writing objectives....
    Don't use more than 3-5 objectives per unit of instruction. If there are more than that, consider breaking that unit into two parts. And .... even though we would like to think that we live in a perfect world and the learners need to achieve competence up to Level 6 - that's not reality. Be happy if you can get them to solidly achieve typical goals of Levels 1 - 4.

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