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Member You - Who is Costing You Money?
Strategic approach to all accounts
A strategic approach is not limited to National or Major Accounts only. Unless your sales are 100% opportunistic, a strategy is still key to managing your team, and for each member of the team looking to succeed not only on an account level but their whole territory.This may seem straight forward, but there are many sales people who either do not have a strategic approach at all, or apply only aspects of a strategy to their accounts and territory. A successful strategy involves four key elements· Time Management CCA: There’s nothing we can do. Wife: So you’re saying that you have no interest in keeping our business and renewing our mortgage? CCA: I guess so. Wife: Okay, I guess we’ll take our business somewhere else. My wife and I were somewhat flabbergasted when she hung up the telephone. In my opinion, it was evident that no one had taught this particul The Three Truths About Networking During the Holiday Season My wife and I recently needed to renew our mortgage for another term. The last time our mortgage was due, our bank called several months in advance and offered a good interest rate so we automatically renewed with them. This year, however, was a bit different. We decided to do a bit of homework before speaking to our bank so that we would be in a better position to negotiate a better interest rate. We did some research and found a lender who offered an extremely attractive interest rate—almost two full percentage points below the posted rate of our bank.Networking is an activity that should never stop. During the holiday season especially, people tend to take a break from networking due to family and work obligations. The truth of the matter is that you should constantly be networking and building relationships no matter the time of the year. The following truths should help you understand why it’s necessary to continue your networking during the holiday season. Truth 1: Holiday Events Are a Casual Way to InteractThroughout the year, you have probably attended several Armed with this information, my wife called our bank directly but was transferred to a call centre. Here’s a summary of the telephone conversation. Call Centre Agent (CCA): Hi, may I help you? My wife: Yes, our mortgage is coming up for renewal and the last time our mortgage was due someone contacted us several months beforehand but we haven’t heard anything from you yet. CCA: No problem. What branch do you bank with? I’ll contact someone there and they can probably renew your mortgage over the telephone. MY wife waited several minutes until the agent came back on the line. CCA: I’m sorry ma’am. They don’t want to talk to you. Your mortgage isn’t due for six weeks so we can’t renew it right now. Wife: I don’t want renew it yet. I just want to get some information. CCA: There’s nothing they can do—it’s too early. Wife: So no one will talk to me about this? CCA: No ma’am. Wife: My husband and I have received a quote from another mortgage company and they’re offering a good interest rate. Are you saying that we should go with them? CCA: I guess so. Wife: You really want us to transfer our mortgage? CCA: There’s nothing we can do. Wife: So you’re saying that you have no interest in keeping our business and renewing our mortgage? CCA: I guess so. Wife: Okay, I guess we’ll take our business somewhere else. My wife and I were somewhat flabbergasted when she hung up the telephone. In my opinion, it was evident that no one had taught this particula How To Make Sure You Start Off On The Right Foot For Generating Truckloads Of Leads found a lender who offered an extremely attractive interest rate—almost two full percentage points below the posted rate of our bank.To make sure that you are best prepared for getting an outrageous number of leads flooding to your business, you need to do some of your own homework first.A big part of getting truckloads of leads for your business is about being prepared and doing some initial upfront research. Without the research, you will be lost and you’ll be like the commander going into war not knowing anything about his enemy. And then your chance for success will be very much reduced.For example, listen to what Sun Tsu, the ancient commander, who defined modern day warfare more t Armed with this information, my wife called our bank directly but was transferred to a call centre. Here’s a summary of the telephone conversation. Call Centre Agent (CCA): Hi, may I help you? My wife: Yes, our mortgage is coming up for renewal and the last time our mortgage was due someone contacted us several months beforehand but we haven’t heard anything from you yet. CCA: No problem. What branch do you bank with? I’ll contact someone there and they can probably renew your mortgage over the telephone. MY wife waited several minutes until the agent came back on the line. CCA: I’m sorry ma’am. They don’t want to talk to you. Your mortgage isn’t due for six weeks so we can’t renew it right now. Wife: I don’t want renew it yet. I just want to get some information. CCA: There’s nothing they can do—it’s too early. Wife: So no one will talk to me about this? CCA: No ma’am. Wife: My husband and I have received a quote from another mortgage company and they’re offering a good interest rate. Are you saying that we should go with them? CCA: I guess so. Wife: You really want us to transfer our mortgage? CCA: There’s nothing we can do. Wife: So you’re saying that you have no interest in keeping our business and renewing our mortgage? CCA: I guess so. Wife: Okay, I guess we’ll take our business somewhere else. My wife and I were somewhat flabbergasted when she hung up the telephone. In my opinion, it was evident that no one had taught this particul New Career; Coffee Franchise Options, Good or Bad? ge was due someone contacted us several months beforehand but we haven’t heard anything from you yet.Are Coffee Shop Franchises a good business? Well consider the average Starbucks does over $80,000 per month. An interesting book primer to learn more about the coffee business might be “Pour Your Heart Into It” by Howard Schultz. It is worth a read and you can find used books on Amazon.com cheap enough, you will be glad you did.Of course Starbucks is not a franchise. Recently, I met the head trainer for one of their licensees; Sheridan Hotels which was putting 1000 Starbucks Coffee Shops in their Hotels. But for the average person you cannot become a licensee or CCA: No problem. What branch do you bank with? I’ll contact someone there and they can probably renew your mortgage over the telephone. MY wife waited several minutes until the agent came back on the line. CCA: I’m sorry ma’am. They don’t want to talk to you. Your mortgage isn’t due for six weeks so we can’t renew it right now. Wife: I don’t want renew it yet. I just want to get some information. CCA: There’s nothing they can do—it’s too early. Wife: So no one will talk to me about this? CCA: No ma’am. Wife: My husband and I have received a quote from another mortgage company and they’re offering a good interest rate. Are you saying that we should go with them? CCA: I guess so. Wife: You really want us to transfer our mortgage? CCA: There’s nothing we can do. Wife: So you’re saying that you have no interest in keeping our business and renewing our mortgage? CCA: I guess so. Wife: Okay, I guess we’ll take our business somewhere else. My wife and I were somewhat flabbergasted when she hung up the telephone. In my opinion, it was evident that no one had taught this particul Corporate Fear: Why Your Employer Is Afraid of You ’t renew it right now.Chris used to work for a corporation--until one day he was told that he could leave... permanently. He wondered why he would be disposed of after giving seven years of his life to the company. He was certain he wouldn't stay there forever, but he thought he would have a little more control over the timing of his departure.I met with Chris and speculated as to the reasons he was fired. Of course, he heard the typical corporate explanation--code words that translate into the basic understanding that the leaders didn't have a clue as to what they were doing and why- Wife: I don’t want renew it yet. I just want to get some information. CCA: There’s nothing they can do—it’s too early. Wife: So no one will talk to me about this? CCA: No ma’am. Wife: My husband and I have received a quote from another mortgage company and they’re offering a good interest rate. Are you saying that we should go with them? CCA: I guess so. Wife: You really want us to transfer our mortgage? CCA: There’s nothing we can do. Wife: So you’re saying that you have no interest in keeping our business and renewing our mortgage? CCA: I guess so. Wife: Okay, I guess we’ll take our business somewhere else. My wife and I were somewhat flabbergasted when she hung up the telephone. In my opinion, it was evident that no one had taught this particul Telephone Sales and Legislative Loop Holes are a Sham : You really want us to transfer our mortgage?The number of legislative loopholes in the telemarketing act are completely unfair to consumers. When the United States citizens voted and told their representatives in Congress and the Senate that they no longer wanted to be harassed while eating dinner or at home from pesky telephone salespeople they meant it.However, politicians due to all the lobbying saw things a different way. Did you know that politicians are allowed to call you for a donation anytime they want? Whereas a small business person is not allowed to call you on the phone. But a large corpora CCA: There’s nothing we can do. Wife: So you’re saying that you have no interest in keeping our business and renewing our mortgage? CCA: I guess so. Wife: Okay, I guess we’ll take our business somewhere else. My wife and I were somewhat flabbergasted when she hung up the telephone. In my opinion, it was evident that no one had taught this particular call centre agent how to effectively deal with this type of situation. He clearly had no idea that his actions were costing his employers thousands of dollars. Or, perhaps that was what he had been taught to do. This may have been an isolated incident but I highly doubt it. Needless to say we started the process to transfer our mortgage to another lender. I realize that banks make the bulk of their money in the first half of a mortgage. However, it still blew me away that they were willing to give their competition our business so easily. Most large lending companies invest millions of dollars in advertising in an attempt to attract and draw new customers. What if they took a portion of this money and taught their call centre agents how to properly deal with every type of situation? Imagine the money they could save. So, how does this affect you? If you run a business and rely on other people in the organization to make contact with your customers, you could be losing business due to their actions and behaviour. Invest the time and resources teaching your team exactly how they should behave, what they should say, and how they should respond to specific situations. A ‘throw away’ comment made by an untrained employee can cost you hundreds or thousands of dollars in sales depending on what you sell. If you are a sales rep, think of how your actions and behaviour could cost your employer money in the form of lost sales and market share. And every sale they lose costs you job security. By the way, we did eventually receive a call from our bank—four weeks later. It went something like this. “Hi Mr. and Mrs. Robertson. It’s Debbie calling from your b
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