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    Your Data is Your Life!
    It is hard to imagine the world without computers. I often find myself wondering about how we survived in the pre-computer era. Just a few short years ago the general population used computers for much less than we do
    “When do you think you’re going to need a new car?”

    Recently, I received a consulting inquiry and one of the first questions I heard was, “How soon can we get underway?”

    That’s certain

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    If we could absolutely know right away who was destined to buy from us, and distinguish these folks from non-buyers, selling would be a lot easier; don’t you agree?

    Of course, we can’t be certain. There are always surprises, like prospects that seem to return from the dead and suddenly buy without any fuss, and become profitable customers.

    QUALIFYING prospects is the process of determining whether people have the means, the motivation, and the clout to buy.

    Unfortunately, when qualifying is done, it usually sounds brusque.

    The car seller comes to mind, that upon first sighting a shopper abruptly and condescendingly asks, “So, are you going to drive out of here in a new car, today?”

    One of best qualifying questions starts with the word, “When” as in “When do you think you’re going to need a new car?”

    Recently, I received a consulting inquiry and one of the first questions I heard was, “How soon can we get underway?”

    That’s certainl

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    tain. There are always surprises, like prospects that seem to return from the dead and suddenly buy without any fuss, and become profitable customers.

    QUALIFYING prospects is the process of determining whether people have the means, the motivation, and the clout to buy.

    Unfortunately, when qualifying is done, it usually sounds brusque.

    The car seller comes to mind, that upon first sighting a shopper abruptly and condescendingly asks, “So, are you going to drive out of here in a new car, today?”

    One of best qualifying questions starts with the word, “When” as in “When do you think you’re going to need a new car?”

    Recently, I received a consulting inquiry and one of the first questions I heard was, “How soon can we get underway?”

    That’s certain

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    etermining whether people have the means, the motivation, and the clout to buy.

    Unfortunately, when qualifying is done, it usually sounds brusque.

    The car seller comes to mind, that upon first sighting a shopper abruptly and condescendingly asks, “So, are you going to drive out of here in a new car, today?”

    One of best qualifying questions starts with the word, “When” as in “When do you think you’re going to need a new car?”

    Recently, I received a consulting inquiry and one of the first questions I heard was, “How soon can we get underway?”

    That’s certain

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    n first sighting a shopper abruptly and condescendingly asks, “So, are you going to drive out of here in a new car, today?”

    One of best qualifying questions starts with the word, “When” as in “When do you think you’re going to need a new car?”

    Recently, I received a consulting inquiry and one of the first questions I heard was, “How soon can we get underway?”

    That’s certain

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    “When do you think you’re going to need a new car?”

    Recently, I received a consulting inquiry and one of the first questions I heard was, “How soon can we get underway?”

    That’s certainly a MOTIVATED buyer. Whether he has a senior enough rank to approve a contract, as well as the funding, remains to be determined.

    If you turn this around and ask, “When would you like to get underway?” you’ll probably evoke information regarding MEANS and CLOUT.

    If you don’t get these bits of information with due speed, you can certainly ask: “Do you have a budget for consulting?” or “Is this a committee decision, or do YOU have the green light to move forward?”

    The “When” question is pivotal because it pertains to TIME.

    If there is no buying urgency, typically the prospect won’t mind wasting your time, and his or hers. If time is of the essence, this tells you to stop the clock, give that prospect your complete attention, and ask for the sale.

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