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Member You - Long Sales Letters vs. Short Sales Letters
The difficulty that most people experience when it comes to Starting a home based business stems from one fact: they don't have money to invest or they don't want to invest any money at all. The internet has become a "money tree" for anyone who really wants to make a living online. There are some home based business models, anyone can start w
Incorporation is the term denoting the formation of a new corporate firm, whether business or non-profit. It is a legal procedure that involves registering a company name and logo. Incorporation of a company has lots of benefits when compared to a company run by an individual or group of individuals. The first benefit, of course, is that your assets are in
I doubt that the question will be answered definitively, but after hearing from other Internet copywriters and after considering the issue myself, I've learned that if you follow three guidelines, the issue of length will become almost irrelevant.
Guideline #1) TELL PROSPECTS WHAT THEY WANT AND NEED TO KNOW TO MAKE A BUYING DECISION.
Interested prospects will read even a sales letter of several pages long if they are interested and if your sales letter has good content. Many of us are more interested in telling prospects what WE want them to know. But we should all be telling prospects what THEY want and need to kn
ReferralsA substantial part of your business can come from referrals. The key is to provide extraordinary customer service and educate your clients and influencers to this fact. You must actively cultivate referrals; otherwise you’re just leaving it to chance.Referrals Start with Great ServiceThe foundation of great referrals is great c
I doubt that the question will be answered definitively, but after hearing from other Internet copywriters and after considering the issue myself, I've learned that if you follow three guidelines, the issue of length will become almost irrelevant.
Guideline #1) TELL PROSPECTS WHAT THEY WANT AND NEED TO KNOW TO MAKE A BUYING DECISION.
Interested prospects will read even a sales letter of several pages long if they are interested and if your sales letter has good content. Many of us are more interested in telling prospects what WE want them to know. But we should all be telling prospects what THEY want and need to k
Corporate party is a challenging task. If you are the person who is to plan everything for the corporate party then you need to define a theme at first so that all your ideas and planning will be focused around it and it would become a lot easier for you as to where do you need to spend. Planning a corporate party requires a lot of creativity and innovati
Guideline #1) TELL PROSPECTS WHAT THEY WANT AND NEED TO KNOW TO MAKE A BUYING DECISION.
Interested prospects will read even a sales letter of several pages long if they are interested and if your sales letter has good content. Many of us are more interested in telling prospects what WE want them to know. But we should all be telling prospects what THEY want and need to k
Do these things Include your full name - don't use nicknames or abbreviations Use a telephone number that you can always answer - use a cell phone if possible or make sure there is an answering machine at the listed phone number Use bullet points to highlight information - it is much easier for an
Interested prospects will read even a sales letter of several pages long if they are interested and if your sales letter has good content. Many of us are more interested in telling prospects what WE want them to know. But we should all be telling prospects what THEY want and need to k
Ever get the feeling that your public relations program isn’t doing much about the behaviors of your important outside audiences? Those audiences whose actions have the greatest impacts on your business?Chances are your PR effort is focused primarily on communi- cations tactics and not on the process needed to really move those key audience perceptio
Guideline #2) OMIT NEEDLESS WORDS.
This guideline is actually Rule #17 from Strunk & White's famous little book on writing, _The_Elements_of_Style_. (If you write, you really should read this small but influential book.)
Anything that doesn't have a direct purpose or work toward winning over your prospect should be cut out. I don't care how much you want to tell them about what a great reputation your company has and how successful you were last year. Unless that information takes the reader one step closer to buying (admittedly, sometimes it does), cut it.
Do the research and know your target audience. Then, write with their needs in mind. Write everythi
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