Member You - Business

Franchisor Royalty Collection, Late Pays and Interest Charges
If you are a franchisor you will soon find how incredibly dishonest some humans are, as they attempt to hide, conceal or not pay their royalties as agreed. Honest men with integrity are so hard to find in this; gimme world. Indeed the most important part of any franchise system, especially a rocket ship fast moving entrepreneurial type franchise company is to stay up on cash flow, as there is never enough to do all you want to do. And you cannot stop growing once the rocket ship takes off.Like all franchisors our company was challenged by collecting royalties and getting paid on time, so I decided to implement late payment charges on past due accounts in o

roduct packaging? I have several research studies that focus on packaging that appeals to niches: Women and Boomers (to order these special reports return the word

Church Signs and Outdoor Church Signs
Church signs have been known to stop people on the side of the road to ask what they are. Outdoor church signs are mostly known for being right outside of the church with the thought of using it to attract new people to the church. Church signs are interesting because no one really knows if they are effective or not. The other question is whether outdoor church signs should be used at all, especially for the purpose of getting more people to come to the church. There are many different options for producing outdoor church signs; you simply must make up your mind what kind you would like.The first question of the appropriateness of church signs must be answ

You have a great product, but it's not flying off the shelf. Is one of these packaging problems turning sales away?

1) You don't understand your market.

There are so many new markets and retail outlets out there. Don't forget Internet marketing too. The question is can one package service them all? The answer is no. There are features that work to your benefit in all types of packaging, but in general attributes that appeal to one audience won't appeal to another.

What to do:

Refine your niche attributes. Is your product broad based? Does it appeal to a special target audience? Do you understand what this group is looking for in product packaging? I have several research studies that focus on packaging that appeals to niches: Women and Boomers (to order these special reports return the word

Marketing Brain Trust
Rest assured that no matter how smart you are, you do not know everything about marketing. You don't even know anything about marketing your product! You can't figure everything out yourself, or see all the angles, or provide every bit of critical thinking.The solution? Create a marketing brain trust.Use the mastermind principle which says more brainpower brought to bear on an issue means more ideas and greater insight. Gather together a mixed bag of thoughtful, intelligent people who have an interest in helping you create breakthroughs in your enterprise.Adding brains to the brain trust produces non-linear results. Breakthrough results. Unre

ere are so many new markets and retail outlets out there. Don't forget Internet marketing too. The question is can one package service them all? The answer is no. There are features that work to your benefit in all types of packaging, but in general attributes that appeal to one audience won't appeal to another.

What to do:

Are You Committed?
By now, most people have strayed far from their New Year's Resolutions. Why? It's easier to stay the same than to change. It's uncomfortable. Instant results aren't seen. Been to the bookstore lately? There are more diet books than you can imagine. Guess what? Most of them actually work but are only short-term fixes. Are you out there looking for short-term fixes in your operation?Just like diets, the only real solution is commitment to the basics of the business. For a dieter, it all boils down to eating less and exercising. Joining a health club doesn’t cause you to lose weight --- actually going and working hard is the key. In restaurants it’s no

ere are features that work to your benefit in all types of packaging, but in general attributes that appeal to one audience won't appeal to another.

What to do:

Electronic Check Conversion: Points to Consider
If you are interested in purchasing an electronic check conversion system for your business, one of the first things you’ll want to consider is the cost of providing such a payment option.Each check reader will cost between $100 and $1,500, depending on the overall capability of the machine and what specific features you need. More expensive devices are able to store more data, as well as print text on the checks themselves for better integration with your POS terminal.In addition to purchasing the check readers, you’ll have to pay a $50 application fee to install the equipment at each of your locations.The cost of electronically reading and

Counting Coup and Finding New Customers
For many people, meeting and shaking the hands of prospective customers, is an act of bravery. They have to put on a smiling face and may end up going from one grouchy person to another. Some people call attending networking meetings, or a Chamber of Commerce get-together as pressing the flesh (shaking hands). I prefer the term “counting coup.”For Amercian Indians “counting coup” was a way to show bravery and activity on the battlefield. I see this as a legitimate term in business today. Whereas the Indians would swoop down and lightly touch someone with the end of their bow, or womp someone with a non-lethal blow of their coup stick, shaking the hand coun

roduct packaging? I have several research studies that focus on packaging that appeals to niches: Women and Boomers (to order these special reports return the word "research" via email).

2) The packaging is too big or too small.

In my recent research for the Packaging and Design Summit, I uncovered an interesting fact. Products that work well for children, especially kid proof packaging, simply doesn't fit the requirements of the over 50 market.

What to do:

Keep size in mind when designing your product packaging. Who is actually going to use this product and how? Is there a shelf life or consume by date that can impact the usage factor?

Tidbit:
Women said: keep it easy to carry and easy to store.
Boomers said: keep it simple and easy to open.

3) The package is too hard to

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To impress an interviewer, you have to be able to distinguish yourself from other candidates and be prepared to 'sell' your qualifications to the interviewer. How can you do this?

Having a competitive advantage over other businesses targeting the same market as yours is a basic, survival must: many choose to develop longterm relationships with their customers, in an attempt to create such competitive advantage. Knowing your customers is crucial, and it is quite a different thing from knowing their buying behavior. It is every marketer's dream to have real, up-to-date information about consumers: their preferences, opinions, attitudes, beliefs, interests, education level, behavior are the base of understanding their needs.

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