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Member You - Selling Luxury Products in a Dog's World
Well, I used to work for my boss, who really didn't know as much as I did, but he thought that he's the smartest out there so he was always telling me what to do and how to do. So one day I got really sick of it and I decided that I needed to find a new way of making money.I had responsibilities, I had to feed my family, pay bills and enjoy life - this is how I really think it should be. I believe I am not the only who thinks that way. Anyway, back to
The luxury client shops at Chanel, Gucci, Luis Vuitton, Prada and Neiman Marcus to name a few. She stays in 4 and 5 star hotels. She eats at the finest restaurants. She wears designer and she shops designer boutiques because of the experience. She is not pr
At my last part time job, I discovered quickly that not only was I expected to do my work, but also that of the coworker from the shift before me. It wasn't written into my contract, nor was it ever actually expressed in this fashion, but it was something that infuriated me as it persisted. It started with little things; being asked to "finish" mopping that had never even started, bring supplies up from downstairs that she knew where to find and had not sho
Pet owners are now professional couples who are opting for pets versus children, retired couples and empty nesters. All with disposable income to spend on their furry little friend.
The fastest growing category with the most opportunity for growth is luxury for pets. After all, now we can get a massage for our pets, an aromatherapy spa treatment, doggy day care is a must in the city and you can even have them picked up by a Rolls Royce to take them for their weekly manicure pawdicure. Even luxury hotels are now offering special menus for our furry companions.
For pet retailers, it is important to understand what the expectations are of the luxury client. Who is the luxury client and what is it that they have come to expect?
The luxury client shops at Chanel, Gucci, Luis Vuitton, Prada and Neiman Marcus to name a few. She stays in 4 and 5 star hotels. She eats at the finest restaurants. She wears designer and she shops designer boutiques because of the experience. She is not pri
When the EEOC sued Ralph Loren because one of their photo shoots needed all blondes in it and denied a brunette an audition, one could conclude that political correctness and employment lawsuits hit an all time low. Swim suit models who were dark haired complained that they did not get the part? Die your hair for the week. They pay over $5,000 per day plus residuals per commercial shown.Does that mean that the Blue Man crew has to hire a guy who aud
Pet owners are now professional couples who are opting for pets versus children, retired couples and empty nesters. All with disposable income to spend on their furry little friend.
The fastest growing category with the most opportunity for growth is luxury for pets. After all, now we can get a massage for our pets, an aromatherapy spa treatment, doggy day care is a must in the city and you can even have them picked up by a Rolls Royce to take them for their weekly manicure pawdicure. Even luxury hotels are now offering special menus for our furry companions.
For pet retailers, it is important to understand what the expectations are of the luxury client. Who is the luxury client and what is it that they have come to expect?
The luxury client shops at Chanel, Gucci, Luis Vuitton, Prada and Neiman Marcus to name a few. She stays in 4 and 5 star hotels. She eats at the finest restaurants. She wears designer and she shops designer boutiques because of the experience. She is not pr
One day last week, I decided to work from the house since I had to head over to Rotary at noon. A little bit ago, a lady from the place where my wife gets her hair cut called to see if she was here. I told her she had left to go get her hair cut, then laughed and commented that my wife had indeed remembered the appointment this time.You see, the last few times she had a hair appointment there, something happened and she forgot to show up at the right t
The fastest growing category with the most opportunity for growth is luxury for pets. After all, now we can get a massage for our pets, an aromatherapy spa treatment, doggy day care is a must in the city and you can even have them picked up by a Rolls Royce to take them for their weekly manicure pawdicure. Even luxury hotels are now offering special menus for our furry companions.
For pet retailers, it is important to understand what the expectations are of the luxury client. Who is the luxury client and what is it that they have come to expect?
The luxury client shops at Chanel, Gucci, Luis Vuitton, Prada and Neiman Marcus to name a few. She stays in 4 and 5 star hotels. She eats at the finest restaurants. She wears designer and she shops designer boutiques because of the experience. She is not pr
Business cards are an important part of your marketing strategy. They can be plain text and may include your logo.Most importantly they should match all your marketing materials in order to brand your company with your customer.Business cards should include all necessary contact information including your business name, address, phone number, email, web address and person to contact with their title.Some business cards include their tag l
For pet retailers, it is important to understand what the expectations are of the luxury client. Who is the luxury client and what is it that they have come to expect?
The luxury client shops at Chanel, Gucci, Luis Vuitton, Prada and Neiman Marcus to name a few. She stays in 4 and 5 star hotels. She eats at the finest restaurants. She wears designer and she shops designer boutiques because of the experience. She is not pr
Are your clients taking up to 60 days to pay their invoices? This is a very common situation and a significant cause of stress to many business owners. Unfortunately, having a profitable business does not necessarily mean that you have a reliable cash flow. Quite the opposite, many times a business may have great profits and a very unreliable cash flow.How can this be? Simple. Your clients are paying you in 60 days, but you need to pay employees every
The luxury client shops at Chanel, Gucci, Luis Vuitton, Prada and Neiman Marcus to name a few. She stays in 4 and 5 star hotels. She eats at the finest restaurants. She wears designer and she shops designer boutiques because of the experience. She is not price resistent. So what is the experience that she expects you ask?
1. Know her name when she enters the store. Make sure that you and your staff know and understand her lifestyle. She expects service and expects to be waited on.
2. The luxury client expects to work with knowledgable fashion oriented sales associates that understand how to sell a luxury product and are knowledgable in features, advantages and benefits. These sales associates also have an appreciation for luxury items and often purchase for themselves. Associates such as these are seen as credible sources to these clients.
3. Luxury is about an experience. The experience takes them away from their everyday world. The experience may include a glass of champagne or wine, cheese and crackers or tea and scones. A beautiful scent and soothing music as they enter into the environment helps to enhance the experience.
4. Merchandising a luxury product involves a clean presentation of the merchandise that is dust free and featured beautifully in the boutique. Lighting that highlights the product is critical to enhancing the shopping experience.
5. Follow through and co
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