Tags |
|
|
Links |
|
|
Member You - How To Win More Sales In Less Time
We all have dreams, well at least some of us do. Young and old we all dream about the future. One of my dreams a few years ago was just like many of internet users, to start my own business. So, I decided to come up with a plan and a strategy to achieve the goal. My first business was in the booming real estate investment.Like many who wanted to start their own business, I was faced with the harsh reality that I had no clue on where or how to start my journey. My plans however, lead me to buying every book I could find on how to start my own business and read them in a short time frame. I spent hours and hour
- Existing Customers
- Past Customers
- Potential Customers or Prospects
Since it costs six times more to get a new customer to buy from you, it just makes sense to spend much of your time, effort and money on strengthening your relationships with your existing customers and turning them into referral machines for you.
In developing a follow up system for
If you've been wanting to buy a business, but are holding back because you're freaked out about the idea of putting together a business plan, then this article should help put your mind at ease.Years ago, I used to actually meet with people wanting to buy a business before they put together a business plan. And I found out after a couple of years that people are afraid of three things -- death, taxes and business plans.This is no joke. It's a lot like public speaking -- most people would rather die or pay their taxes than put together a business plan. Back when I used to teach about buying businesse
This means that if you have 500 customers and lose 19% or 95 customers you must get 95 new customers each year just to stay even.
Research shows it costs six times more to get a prospect to buy from you than it does to keep an existing customer, and it's 16 times easier to sell to an existing customer than to a new one.
So why would you spend any marketing dollars on new prospects before doing everything you can to get more business from your existing and past clients? Let me repeat that, “Why would you spend any marketing dollars on new prospects before doing everything you can to get more business from your existing and past clients?”
The truth is that the real money to be made by most businesses is from additional sales of products and services to their existing customers and those they refer. Getting repeat and referral business is something most small business owners are not proficient in.
If you want your business to be successful, you need to have a compelling reason, “Why should your customers and prospects do business with you, rather than your competition”? You need to become someone they will gladly and often refer new customer prospects to!
The one strategy that can do more for building your business than just about anything else you can do and the most overlooked marketing tool by almost every business is “Follow Up”!
You need to immediately put in place a strategy and an effective system to follow up with:
- Existing Customers
- Past Customers
- Potential Customers or Prospects
Since it costs six times more to get a new customer to buy from you, it just makes sense to spend much of your time, effort and money on strengthening your relationships with your existing customers and turning them into referral machines for you.
In developing a follow up system for
Goods and services produced in one part of the world are increasingly available in all parts of the world. International travel is more frequent and international communication is commonplace. International travel has been boosted by a growing airline industry and many persons now travel abroad for both business and leisure. The airline industry also facilitates the quick movement of migrants and countries such as Canada can be considered ethnic and cultural melting pots due to their significant migrant communities.There has also been a push for political integration as nations seek to ensure their economic f
So why would you spend any marketing dollars on new prospects before doing everything you can to get more business from your existing and past clients? Let me repeat that, “Why would you spend any marketing dollars on new prospects before doing everything you can to get more business from your existing and past clients?”
The truth is that the real money to be made by most businesses is from additional sales of products and services to their existing customers and those they refer. Getting repeat and referral business is something most small business owners are not proficient in.
If you want your business to be successful, you need to have a compelling reason, “Why should your customers and prospects do business with you, rather than your competition”? You need to become someone they will gladly and often refer new customer prospects to!
The one strategy that can do more for building your business than just about anything else you can do and the most overlooked marketing tool by almost every business is “Follow Up”!
You need to immediately put in place a strategy and an effective system to follow up with:
- Existing Customers
- Past Customers
- Potential Customers or Prospects
Since it costs six times more to get a new customer to buy from you, it just makes sense to spend much of your time, effort and money on strengthening your relationships with your existing customers and turning them into referral machines for you.
In developing a follow up system for
Corporate legal Matter Management systems are implemented through multi-million dollar projects that frequently result in unpopular, underused tools that never provide the expected return on investment. One element, common to many such situations, is the limited utility of the data being captured. The data in the matter management system is either irrelevant or inaccessible to the interested parties. Integrated Matter Management reporting is the solution to this problem.In the best case, future reporting needs have been considered and included as critical inputs in the design phase of the larger matter manage
The truth is that the real money to be made by most businesses is from additional sales of products and services to their existing customers and those they refer. Getting repeat and referral business is something most small business owners are not proficient in.
If you want your business to be successful, you need to have a compelling reason, “Why should your customers and prospects do business with you, rather than your competition”? You need to become someone they will gladly and often refer new customer prospects to!
The one strategy that can do more for building your business than just about anything else you can do and the most overlooked marketing tool by almost every business is “Follow Up”!
You need to immediately put in place a strategy and an effective system to follow up with:
- Existing Customers
- Past Customers
- Potential Customers or Prospects
Since it costs six times more to get a new customer to buy from you, it just makes sense to spend much of your time, effort and money on strengthening your relationships with your existing customers and turning them into referral machines for you.
In developing a follow up system for
Those of you familiar with my personal history know that I have a strong background in, and affinity for, digital marketing. Now that my bias is fully disclosed, I’m going to tell you what most traditional ad agencies will not…that the digital medium is far and away the most powerful, cost effective and measurable form of media available today. Advertising and MarComm budgets can no longer focus solely on traditional communications mediums; rather budgets must be spread across a broader spectrum inclusive of digital mediums.Digital content is diverse. Like print advertising and direct mail, the content of the
The one strategy that can do more for building your business than just about anything else you can do and the most overlooked marketing tool by almost every business is “Follow Up”!
You need to immediately put in place a strategy and an effective system to follow up with:
- Existing Customers
- Past Customers
- Potential Customers or Prospects
Since it costs six times more to get a new customer to buy from you, it just makes sense to spend much of your time, effort and money on strengthening your relationships with your existing customers and turning them into referral machines for you.
In developing a follow up system for
Yes, definitely, but you'd never know it when you see how few businesses take advantage of that potential.Smart internet marketers work hard to develop a relationship with their customers and prospects. They give away free reports and ezines filled with useful information. They know that by creating an atmosphere of trust they will be able to sell to those customers over and over again.Once that trust is established, they know that when their name appears in the "from" field, people will stop and see what they have to say today, because it will probably be interesting.Not to stray too far from
- Existing Customers
- Past Customers
- Potential Customers or Prospects
Since it costs six times more to get a new customer to buy from you, it just makes sense to spend much of your time, effort and money on strengthening your relationships with your existing customers and turning them into referral machines for you.
In developing a follow up system for your customers and prospects, you need to determine:
- The number of times you want to contact them and over what period of time
- The frequency of contact. For example, every two month plus on their birthday
- The method of contact. Will you send a greeting card, post card or letter? Research has shown that a greeting card will get opened 12 times more often that other types of mail.
- Determine the purpose of the contact. Will you be thanking them for buying from you, making them a special offer or asking for a referral?
A study done by the Association of sales Executives revealed that 81% of all sales happen on or after the fifth contact. If you’re only doing one or two follow up’s, imagine all the business you are losing. Not following up with your customers and prospects is like filling up your bathtub without first putting the stopper in the drain!
Here’s an example of an eight contact follow up system you could put in place in your business, modify it to meet your business needs:
1. When they buy from you – send a “Thank You” card
2. January – send a “New Years” card
3. March – send an Item-of-Value or Special Offer letter
4. May – send a “Referral Request” card
5. July – send a “Fourth of July” card
6. September – send an Item-of-Value or Special Offer letter
7. November – send a “Referral Request” card
8. Birthday – send a “Birthday” card
According to the Guinness book of World Records the Greatest Salesman of all time was Joe Girard. During his fifteen year selling career, he sold 13,001 cars … an amazing feat. What was his secret? Greeting Cards! Every month,
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.memberyou.net/article/37448/memberyou-How-To-Win-More-Sales-In-Less-Time.html">How To Win More Sales In Less Time</a>
BB link (for phorums):
[url=http://www.memberyou.net/article/37448/memberyou-How-To-Win-More-Sales-In-Less-Time.html]How To Win More Sales In Less Time[/url]
Related Articles:
What Do You Need to Know About Consumer Awareness
Business Networking: Build Your Business
Bookmark it:
|