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    Trade Show Choices: Banner Stands
    Among the many trade show display choices is a category we refer to as banner stands. There are about three different types of banner stands that are currently available commercially. We'll discuss each, their advantages, disadvantages, costs and relative merits.Spring Back Banner Stands -- Spring back banner stands are made from extruded steel or aluminum hardware and printed graphics usually laminated to a vinyl or polycarbonate for added durability. Most spring back banner stands are very light weight, about 25" to 35" wide and range in height from 76" to 88" at the most. Some can have various heights.Advantages of the spring back are: very light weight, usually very inex
    d again. I personally found that to be extremely hard work.

    The Sandler Way has taught me that I need let the client do all the hard work. (I was getting to many gray hairs to keep doing it the old way)

    Here are the steps to follow:

    1. Bond and Rapport

    2. Upfront contracts, explain what will transpire

    3. Pain, find out where it hurts

    4. Budget, bring it up as soon as possible to help qualify

    5. Decision, this is really a review of the upfront contract, their pain and the budget.

    6. Fulfillment of the sale

    7. Post Sell, make sure buyer's remorse will not lose a sale later on

    Remember, almost none of us grew up telling our parents that we were going to be "Salespeople." Most people just fell into it; giving us yet another reason for proper training.

    How You Can Change Your Sales Outlook and Increase Your Effectiveness.

    1. Have a plan for how YOU will create sales consistently

    2. Increase

    Handling Angry Clients
    What do you do when your client gets mad at you? How do you handle this? An angry client can be one of the biggest time and energy drains on a sales person. What you should specifically do will obviously depend on what the client is angry about. Sometimes our clients have a legitimate reason to be angry, such as when we screw up. Other times clients get unreasonably upset because they have different expectations about your business relationship. In either case, your objective should be to make the client happy again (unless your client is so unreasonable that you need to let them go). The first step towards converting an angry client to a happy one is to get in rapport with your clie
    Great sales people all have a few things in common.

    1. They have a plan for how they will create sales.

    2. They always see success instead of failure in their selling activities.

    3. They take ACTION on new ideas, methods and processes they learn instead of “waiting for a better time to make the improvement.”

    I tapped the mind of several top sales thinkers, trainers and coaches I know for their perspective.

    Here’s what they have to say.

    Jeffrie Story of Unleash Your Sales DNA, turns hidden sales potential into money. She is one of the top call reluctance experts in the corporate environment today. Jeffrie shares the following:

    “In my experience through coaching, training, and my own selling, the best advice is to get out in the market!

    "Visibility and contact initiation are critical. In fact, the scientists at Behavioral Sciences Research Press have discovered the overwhelming key to success: the number of sales contacts initiated with prospective buyers on a consistent basis. Well, that’s not news, is it?

    “Salespeople all say they know about the numbers game, but they don’t internalize it at an emotional level, or relate it to their goals.

    “When we go fishing, we don’t put emotion into how many times throw our line out – we throw it out consistently and count the fish we catch.

    “By internalizing the numbers game, doubts, fears and disappointment disappear, giving salespeople the motivation to keep prospecting. And if they keep learning during this prospecting phase, their skills improve too!”

    Sharon Drew Morgen, of Morgen Facilitation, is a new thought expert on sales. Her client list reads like a Who’s Who of the top companies in the world.

    Sharon Drew offers us the following ideas to use right now to increase sales performance:

    “I believe our sales take longer than necessary because of the time it takes buyers to manage all of the decisions they need to manage internally to get the necessary buy-in and acceptance.

    “If sellers concentrate on helping buyers make buying decisions, rather than placing a product, buyers will not only make much quicker decisions, but they will meld the seller’s product into the solution.”

    Here are a few tips Sharon Drew recommends:

    1. Always announce it’s a sales call and ask if it’s a good time to speak. This will ensure the buyer understands the seller is being honest and respectful.

    2. Recognize your job is to support the buyer in designing their best solution and note it will require buy-in from all of the people and rules that created the problem to begin with.

    3. Use the first part of your conversation to help buyers recognize their current situation: why haven’t they solved the problem until now? What would stop them from resolving it now? What would need to change for them to be able to create a solution now?

    Remember that buyers only buy when they have all of their own answers – and information doesn’t teach them how to decide.

    Help them manage their change issues first. They will make your product part of their solution. You won’t have to sell anything.

    Sharon Drew also notes, “What’s so interesting is that sales actually creates its own problems and results: lengthened sales cycles, objections, closing problems, etc.

    “For some reason we have never questioned the model itself - just the results. Sales people have always assumed sales was about placing product rather than supporting the decision.”

    David Hepburn, Master Sales Trainer for the Sandler Institute, talks about the sales persons plan. Here are his ideas.

    The usual 3 steps to sales that most people follows are:

    1. Small talk

    2. Features and benefits

    3. Close

    When the client balks, the salesperson will go back to #2 and "throw up" some more features and benefits and then try to "close" again and again and again. I personally found that to be extremely hard work.

    The Sandler Way has taught me that I need let the client do all the hard work. (I was getting to many gray hairs to keep doing it the old way)

    Here are the steps to follow:

    1. Bond and Rapport

    2. Upfront contracts, explain what will transpire

    3. Pain, find out where it hurts

    4. Budget, bring it up as soon as possible to help qualify

    5. Decision, this is really a review of the upfront contract, their pain and the budget.

    6. Fulfillment of the sale

    7. Post Sell, make sure buyer's remorse will not lose a sale later on

    Remember, almost none of us grew up telling our parents that we were going to be "Salespeople." Most people just fell into it; giving us yet another reason for proper training.

    How You Can Change Your Sales Outlook and Increase Your Effectiveness.

    1. Have a plan for how YOU will create sales consistently

    2. Increase y

    America's Changing Work Hours
    I can confidently say that if you were like me, you would not be wasting the morning sleeping, but would make the most of it by working. Recently, there has been increasing debate about the working hours of Americans. Just take look at what author Mitch Ratcliffe has to say:I've never been what you'd call a "morning person," unless you're talking about the hours aftermidnight and before 3 AM. Do I fit better in this era than my parents' working world? Should companies and teams be thinking more about when people are at their best and less about the time clock?Recent Trends in Working HoursWord is out that working hours are not the same old 9-5 anymore. One recent survey published by th
    itiated with prospective buyers on a consistent basis. Well, that’s not news, is it?

    “Salespeople all say they know about the numbers game, but they don’t internalize it at an emotional level, or relate it to their goals.

    “When we go fishing, we don’t put emotion into how many times throw our line out – we throw it out consistently and count the fish we catch.

    “By internalizing the numbers game, doubts, fears and disappointment disappear, giving salespeople the motivation to keep prospecting. And if they keep learning during this prospecting phase, their skills improve too!”

    Sharon Drew Morgen, of Morgen Facilitation, is a new thought expert on sales. Her client list reads like a Who’s Who of the top companies in the world.

    Sharon Drew offers us the following ideas to use right now to increase sales performance:

    “I believe our sales take longer than necessary because of the time it takes buyers to manage all of the decisions they need to manage internally to get the necessary buy-in and acceptance.

    “If sellers concentrate on helping buyers make buying decisions, rather than placing a product, buyers will not only make much quicker decisions, but they will meld the seller’s product into the solution.”

    Here are a few tips Sharon Drew recommends:

    1. Always announce it’s a sales call and ask if it’s a good time to speak. This will ensure the buyer understands the seller is being honest and respectful.

    2. Recognize your job is to support the buyer in designing their best solution and note it will require buy-in from all of the people and rules that created the problem to begin with.

    3. Use the first part of your conversation to help buyers recognize their current situation: why haven’t they solved the problem until now? What would stop them from resolving it now? What would need to change for them to be able to create a solution now?

    Remember that buyers only buy when they have all of their own answers – and information doesn’t teach them how to decide.

    Help them manage their change issues first. They will make your product part of their solution. You won’t have to sell anything.

    Sharon Drew also notes, “What’s so interesting is that sales actually creates its own problems and results: lengthened sales cycles, objections, closing problems, etc.

    “For some reason we have never questioned the model itself - just the results. Sales people have always assumed sales was about placing product rather than supporting the decision.”

    David Hepburn, Master Sales Trainer for the Sandler Institute, talks about the sales persons plan. Here are his ideas.

    The usual 3 steps to sales that most people follows are:

    1. Small talk

    2. Features and benefits

    3. Close

    When the client balks, the salesperson will go back to #2 and "throw up" some more features and benefits and then try to "close" again and again and again. I personally found that to be extremely hard work.

    The Sandler Way has taught me that I need let the client do all the hard work. (I was getting to many gray hairs to keep doing it the old way)

    Here are the steps to follow:

    1. Bond and Rapport

    2. Upfront contracts, explain what will transpire

    3. Pain, find out where it hurts

    4. Budget, bring it up as soon as possible to help qualify

    5. Decision, this is really a review of the upfront contract, their pain and the budget.

    6. Fulfillment of the sale

    7. Post Sell, make sure buyer's remorse will not lose a sale later on

    Remember, almost none of us grew up telling our parents that we were going to be "Salespeople." Most people just fell into it; giving us yet another reason for proper training.

    How You Can Change Your Sales Outlook and Increase Your Effectiveness.

    1. Have a plan for how YOU will create sales consistently

    2. Increase

    Bringing Your Customer Value
    The question of what value means to a customer has a different answer for every customer. Ultimately each customer — and no one else — decides what constitutes value. When a customer assesses the value of a solution, there are two key determinants: business value and personal value. The explicit discussion may be all about business value, but there is always a personal agenda.Explicit business value is about either reducing cost or increasing revenues, or both. Business value is never about product features or capabilities; it is about how those features and capabilities can improve the business so it makes money or saves money.When a sales person attempts to express value by listing an impres
    age internally to get the necessary buy-in and acceptance.

    “If sellers concentrate on helping buyers make buying decisions, rather than placing a product, buyers will not only make much quicker decisions, but they will meld the seller’s product into the solution.”

    Here are a few tips Sharon Drew recommends:

    1. Always announce it’s a sales call and ask if it’s a good time to speak. This will ensure the buyer understands the seller is being honest and respectful.

    2. Recognize your job is to support the buyer in designing their best solution and note it will require buy-in from all of the people and rules that created the problem to begin with.

    3. Use the first part of your conversation to help buyers recognize their current situation: why haven’t they solved the problem until now? What would stop them from resolving it now? What would need to change for them to be able to create a solution now?

    Remember that buyers only buy when they have all of their own answers – and information doesn’t teach them how to decide.

    Help them manage their change issues first. They will make your product part of their solution. You won’t have to sell anything.

    Sharon Drew also notes, “What’s so interesting is that sales actually creates its own problems and results: lengthened sales cycles, objections, closing problems, etc.

    “For some reason we have never questioned the model itself - just the results. Sales people have always assumed sales was about placing product rather than supporting the decision.”

    David Hepburn, Master Sales Trainer for the Sandler Institute, talks about the sales persons plan. Here are his ideas.

    The usual 3 steps to sales that most people follows are:

    1. Small talk

    2. Features and benefits

    3. Close

    When the client balks, the salesperson will go back to #2 and "throw up" some more features and benefits and then try to "close" again and again and again. I personally found that to be extremely hard work.

    The Sandler Way has taught me that I need let the client do all the hard work. (I was getting to many gray hairs to keep doing it the old way)

    Here are the steps to follow:

    1. Bond and Rapport

    2. Upfront contracts, explain what will transpire

    3. Pain, find out where it hurts

    4. Budget, bring it up as soon as possible to help qualify

    5. Decision, this is really a review of the upfront contract, their pain and the budget.

    6. Fulfillment of the sale

    7. Post Sell, make sure buyer's remorse will not lose a sale later on

    Remember, almost none of us grew up telling our parents that we were going to be "Salespeople." Most people just fell into it; giving us yet another reason for proper training.

    How You Can Change Your Sales Outlook and Increase Your Effectiveness.

    1. Have a plan for how YOU will create sales consistently

    2. Increase

    Free Advertising With Publicity - Part IV
    There’s little doubt that successful people want to surround themselves with other successful people. And a book shows them that you are successful. It gives you prestige. You are now an author. It’s far easier to dismiss your self-claims in a salesletter than it is from a book. The fact that anyone can have a book printed is irrelevant (at least for now).If you don’t have the time or patience to write a book, you have several options: You can dictate the book and have it transcribed (elance.com and guru.com are good places to get a transcript done for you, but there are many other places online and offline to have them done as well). You can have someone ghostwrite the book fo
    ve all of their own answers – and information doesn’t teach them how to decide.

    Help them manage their change issues first. They will make your product part of their solution. You won’t have to sell anything.

    Sharon Drew also notes, “What’s so interesting is that sales actually creates its own problems and results: lengthened sales cycles, objections, closing problems, etc.

    “For some reason we have never questioned the model itself - just the results. Sales people have always assumed sales was about placing product rather than supporting the decision.”

    David Hepburn, Master Sales Trainer for the Sandler Institute, talks about the sales persons plan. Here are his ideas.

    The usual 3 steps to sales that most people follows are:

    1. Small talk

    2. Features and benefits

    3. Close

    When the client balks, the salesperson will go back to #2 and "throw up" some more features and benefits and then try to "close" again and again and again. I personally found that to be extremely hard work.

    The Sandler Way has taught me that I need let the client do all the hard work. (I was getting to many gray hairs to keep doing it the old way)

    Here are the steps to follow:

    1. Bond and Rapport

    2. Upfront contracts, explain what will transpire

    3. Pain, find out where it hurts

    4. Budget, bring it up as soon as possible to help qualify

    5. Decision, this is really a review of the upfront contract, their pain and the budget.

    6. Fulfillment of the sale

    7. Post Sell, make sure buyer's remorse will not lose a sale later on

    Remember, almost none of us grew up telling our parents that we were going to be "Salespeople." Most people just fell into it; giving us yet another reason for proper training.

    How You Can Change Your Sales Outlook and Increase Your Effectiveness.

    1. Have a plan for how YOU will create sales consistently

    2. Increase

    The Principle Of Advertising Online
    Advertising online is very similar to advertising in any environment. You really are trying to get your message or your product out there by the most cost effective means possible.Advertising online really is unique in the sense that you have the means to advertise anywhere in the world, almost instantly.I have found through many years of advertising and research that it can get quite expensive and take many hours finding what works and what does not.However, the most effective methods of advertising I believe, happen to be through search engines. Having them index you, and paying per click seem to be the most effective methods of marketing.Advertising in ezines are also effect
    d again. I personally found that to be extremely hard work.

    The Sandler Way has taught me that I need let the client do all the hard work. (I was getting to many gray hairs to keep doing it the old way)

    Here are the steps to follow:

    1. Bond and Rapport

    2. Upfront contracts, explain what will transpire

    3. Pain, find out where it hurts

    4. Budget, bring it up as soon as possible to help qualify

    5. Decision, this is really a review of the upfront contract, their pain and the budget.

    6. Fulfillment of the sale

    7. Post Sell, make sure buyer's remorse will not lose a sale later on

    Remember, almost none of us grew up telling our parents that we were going to be "Salespeople." Most people just fell into it; giving us yet another reason for proper training.

    How You Can Change Your Sales Outlook and Increase Your Effectiveness.

    1. Have a plan for how YOU will create sales consistently

    2. Increase your sales skills, and then practice what you have learned until you master it. Then learn some more, practice it until you master it and learn some more. Repeat this pattern for the rest of your life.

    3. Initiate contact frequently, with people who can buy your offer to increase sales.

    4. Learn how to manage the buyer's decision making process and sell with minimal resistance.

    5. Have a plan of ACTION for every sales call, write it down and follow it consistently.

    These are the secret ACTIONS of top sales performers and the people who make them great. Take one of these ideas and use it today. Repeat tomorrow, and the next day.

    Growth only happens when you step out of your comfort zone and take action on great new ideas that you learn.

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