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Member You - The 5 Pillars of Sales Champions
6 Simple Ways to Determine Which Marketing Ideas Are Best for Your Business
Did something catch your eye in a direct mailing this past week? Have you recently gone to a website and encountered something entirely new that caught your attention? Did a friend of yours try out a new marketing idea and generate a few thousand dollars of extra business overnight?As a small business owner, it's all too easy to get caught up in the hype of new marketing techniques that promise quick rewards for little cash. I'll even admit that we copywriters are trained to overcome your psychological objections to buying what we're selling so that you're ready to whip out your wallet ri
of their level. And while these followers certainly had the right idea (find someone who is successfully doing what yDid something catch your eye in a direct mailing this past week? Have you recently gone to a website and encountered something entirely new that caught your attention? Did a friend of yours try out a new marketing idea and generate a few thousand dollars of extra business overnight?As a small business owner, it's all too easy to get caught up in the hype of new marketing techniques that promise quick rewards for little cash. I'll even admit that we copywriters are trained to overcome your psychological objections to buying what we're selling so that you're ready to whip out your wallet ri
Five Random New Ideas
Generating new ideas is easy if you know the right techniques. Here are five I came up with while watching the snow fall outside the window. Those are followed by a few suggestions for creating new ideas.1. A new kind of answering machine. Answering machines have our own messages, prerecorded messages, and funny messages. How about an answering machine that has different messages depending on who is calling? The idea here is to have the machine connected to the caller ID. If no data is available a generic message plays. But if it is one of the numbers you programmed to hear a certain mess
Techniques and styles among the best of the best vary from one sales champion to the next. If you study sales at all, you’ll find that there are hundreds, if not thousands, of best ways. However, there are constants in our world. I once sat in on a conversation between two of the most successful sales champs I have ever known. Their styles were as different as their personalities. Because of their success, many tried to follow their example, only to fall woefully short of their level. And while these followers certainly had the right idea (find someone who is successfully doing what yoGenerating new ideas is easy if you know the right techniques. Here are five I came up with while watching the snow fall outside the window. Those are followed by a few suggestions for creating new ideas.1. A new kind of answering machine. Answering machines have our own messages, prerecorded messages, and funny messages. How about an answering machine that has different messages depending on who is calling? The idea here is to have the machine connected to the caller ID. If no data is available a generic message plays. But if it is one of the numbers you programmed to hear a certain mess
The Not-So-Effective Cover Letter
Here’s a newsflash: Cover letters work, plain and simple. This is why I’m intrigued by the fact that a) jobseekers rarely submit them and b) hiring managers seldom read them. As a result, I started asking questions. Specifically, “What’s your problem with cover letters?” Here’s what I found out.Jobseekers claim all the pertinent information is included in the resume. Translation: “I don’t know how to write an effective cover letter so I just scrap it.” Hiring managers say cover letters serve no purpose. Translation: “Jobseekers don’t know how to write an effective cover letter so I’d just
you’ll find that there are hundreds, if not thousands, of best ways. However, there are constants in our world. I once sat in on a conversation between two of the most successful sales champs I have ever known. Their styles were as different as their personalities. Because of their success, many tried to follow their example, only to fall woefully short of their level. And while these followers certainly had the right idea (find someone who is successfully doing what yHere’s a newsflash: Cover letters work, plain and simple. This is why I’m intrigued by the fact that a) jobseekers rarely submit them and b) hiring managers seldom read them. As a result, I started asking questions. Specifically, “What’s your problem with cover letters?” Here’s what I found out.Jobseekers claim all the pertinent information is included in the resume. Translation: “I don’t know how to write an effective cover letter so I just scrap it.” Hiring managers say cover letters serve no purpose. Translation: “Jobseekers don’t know how to write an effective cover letter so I’d just
Small Business Marketing - Understanding the 7 Step Sales and Marketing Cycle
One of the biggest myths as it relates to business comes from one of my favorite movies of all time, 'Field of Dreams'. In the movie, Ray Kinsella, is inspired by a mysterious voice telling him to follow his dreams. The voice says, 'If you build it, they will come'. True to Hollywood storytelling, Ray does build 'it' and 'they' do indeed come.Unfortunately, it doesn't work the same in business. Many business owners have the false idea that if they have the very best product or service, they are guaranteed instant success. In essence, 'if [they] build 'it', 'they' will come.An in
sat in on a conversation between two of the most successful sales champs I have ever known. Their styles were as different as their personalities. Because of their success, many tried to follow their example, only to fall woefully short of their level. And while these followers certainly had the right idea (find someone who is successfully doing what yOne of the biggest myths as it relates to business comes from one of my favorite movies of all time, 'Field of Dreams'. In the movie, Ray Kinsella, is inspired by a mysterious voice telling him to follow his dreams. The voice says, 'If you build it, they will come'. True to Hollywood storytelling, Ray does build 'it' and 'they' do indeed come.Unfortunately, it doesn't work the same in business. Many business owners have the false idea that if they have the very best product or service, they are guaranteed instant success. In essence, 'if [they] build 'it', 'they' will come.An in
Work Ethic of Entrepreneurial Start-ups
What level of commitment is necessary to take a new high-tech product from seed to weed? What does it is absolutely required in terms of dedication in order to start in your garage and build a prototype to launch into the market? I believe it takes a massive amount of perseverance and it is not something to take lightly. I believe it takes a 6 month to one year every waking hour time frame with all the personal character, stick-to-it-ness and inner will you can muster.Many entrepreneurs say that they can make the sacrifice for 6 plus months to get the real freedom they need. Of course in
erent as their personalities. Because of their success, many tried to follow their example, only to fall woefully short of their level. And while these followers certainly had the right idea (find someone who is successfully doing what yWhat level of commitment is necessary to take a new high-tech product from seed to weed? What does it is absolutely required in terms of dedication in order to start in your garage and build a prototype to launch into the market? I believe it takes a massive amount of perseverance and it is not something to take lightly. I believe it takes a 6 month to one year every waking hour time frame with all the personal character, stick-to-it-ness and inner will you can muster.Many entrepreneurs say that they can make the sacrifice for 6 plus months to get the real freedom they need. Of course in
Write a Savvy, Seasonal Networking Letter
The time between Thanksgiving and New Years offers any number of planned and spontaneous opportunities for connecting with people in your network. No other time of year presents so many social occasions for meeting and catching up with friends, friends who very likely have information about your ideal job. One often overlooked networking opportunity is the traditional exchange of holiday greetings. Do you typically send holiday notes, letters, or cards? No? Make this the year that you do!In the weeks prior to Thanksgiving, compile a list of everyone you know, family, friends, colleagues,
of their level. And while these followers certainly had the right idea (find someone who is successfully doing what you want to do and follow them) they were only scratching the surface. The real success comes from deep down. So while these two great champions disagreed on many tactics, they found common ground on a number of issues. I call these the “5 Pillars of Sales Champs.”The time between Thanksgiving and New Years offers any number of planned and spontaneous opportunities for connecting with people in your network. No other time of year presents so many social occasions for meeting and catching up with friends, friends who very likely have information about your ideal job. One often overlooked networking opportunity is the traditional exchange of holiday greetings. Do you typically send holiday notes, letters, or cards? No? Make this the year that you do!In the weeks prior to Thanksgiving, compile a list of everyone you know, family, friends, colleagues,
1) Sales champs seek to understand. They do not take their products and services on the road without first seeking to understand their market. This means they need to know all about their environment, in
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