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Member You - It's not your attitude, stupid
I run a small meeting, event and conference planning company based in the New York City area. As an entrepeneur and small business owner with a limited advertising and marketing budget, developing business partnerships has been really helped me to get the word out about the services that I offer. For example, I have aligned myself with a DJ company as the preferred planner for their clients and am actively receiving business and referrals from this source. Also, due to my partnership with a travel agency, I am now handling meetings, conferences and events for inbound corp
If either of these two criteria are not crystal clear when you open your eyes in the morning then you’re already one step behind ideal. (Yes, if you lack these two things then you may have a bad attitude but the fix is in adjusting the cause, not the effect.)
There are thousands of other things that can ma
The life coaching field has experienced exponential growth in the last two decades. As the demand for coaching services increases, so does competition between coaches. As such, coaches are increasingly seeking to improve their marketing efforts to attract clients by offering differentiated services and adding an extra notch of quality in their overall product offer. A very common way service professionals achieve this is the interesting - and potentially risky - art of over-delivering (and under-promising).But what exactly is over-delivering? Over-deliver
No human being, especially with a Chicago commute (yours truly) can possibly stay positive all the time. I contend that positive attitude is much harder to control and much less important than daily success. Daily success can be controlled.
Speaking of daily success do you remember “one day at a time”? Does Alcoholics Anonymous preach a life time of sobriety to their members? No. If they did what alcoholic could get through the day with that challenge awaiting him? “Oh my God, a life time of sobriety! Someone pour me a scotch, quick!” The message is; just don’t drink today, not in the next 24 hours, that’s all, just not today. So as salespeople we simply need to define results that will make a successful next 12 hours and execute to produce said results. And don’t obsess about staying positive; you have enough to worry about.
If we agree that a successful sales day can be achieved without positive attitude fairy dust, then let’s talk about what really impacts us. Two things are the foundation of any successful day in selling and they are all but out of your control:
1. That your direct boss whom you respect (a separate challenge) is purposefully charging forward and blazing a path of which you can follow.
2. That you have a firm belief that the products and services which you provide your clients truly have an opportunity to help them win.
If either of these two criteria are not crystal clear when you open your eyes in the morning then you’re already one step behind ideal. (Yes, if you lack these two things then you may have a bad attitude but the fix is in adjusting the cause, not the effect.)
There are thousands of other things that can ma
For those of you who are involved in the medical billing industry and don't know what barcoding has to do with your job, hopefully, this installment on barcoding will give you just enough information to be informed and not so much as to confuse the stuffing out of you. Barcoding is kind of a behind the scenes process that ties in to your retail sales operation, if you have one.The medical industry has been shortchanged. No doubt about it. While we can walk into a supermarket and pick up just about any item and find a UPC, or Universal Product Code, the same can'
Speaking of daily success do you remember “one day at a time”? Does Alcoholics Anonymous preach a life time of sobriety to their members? No. If they did what alcoholic could get through the day with that challenge awaiting him? “Oh my God, a life time of sobriety! Someone pour me a scotch, quick!” The message is; just don’t drink today, not in the next 24 hours, that’s all, just not today. So as salespeople we simply need to define results that will make a successful next 12 hours and execute to produce said results. And don’t obsess about staying positive; you have enough to worry about.
If we agree that a successful sales day can be achieved without positive attitude fairy dust, then let’s talk about what really impacts us. Two things are the foundation of any successful day in selling and they are all but out of your control:
1. That your direct boss whom you respect (a separate challenge) is purposefully charging forward and blazing a path of which you can follow.
2. That you have a firm belief that the products and services which you provide your clients truly have an opportunity to help them win.
If either of these two criteria are not crystal clear when you open your eyes in the morning then you’re already one step behind ideal. (Yes, if you lack these two things then you may have a bad attitude but the fix is in adjusting the cause, not the effect.)
There are thousands of other things that can ma
Investopedia.com defines marketing as, “the activities of a company associated with buying and selling a product or service.” It is the way a company gains attention of an audience in order to sell and deliver goods and services. The ultimate goal of your marketing plan should be to match your products or services to the people who need and want them. For many businesses, traditional methods of advertising do not effectively provide that match-up. “Duct Tape Marketing” refers to a method of reaching your customers that comes from within your organization. In other words,
If we agree that a successful sales day can be achieved without positive attitude fairy dust, then let’s talk about what really impacts us. Two things are the foundation of any successful day in selling and they are all but out of your control:
1. That your direct boss whom you respect (a separate challenge) is purposefully charging forward and blazing a path of which you can follow.
2. That you have a firm belief that the products and services which you provide your clients truly have an opportunity to help them win.
If either of these two criteria are not crystal clear when you open your eyes in the morning then you’re already one step behind ideal. (Yes, if you lack these two things then you may have a bad attitude but the fix is in adjusting the cause, not the effect.)
There are thousands of other things that can ma
There are 12 things I have learned over the years as an emcee at hundreds of pageants, fairs, award ceremonies of every description, the annual International Retailer of the Year Awards in Chicago, and the Positive Thinking Rallies.1. As emcee, you are the captain of the ship, the host. The members of the audience are your guests. Your job is to make them comfortable, to create a dialogue between them and the various events on the program.2. The job calls for a sense of theater.3. You are not the show, but you are responsible for the flow, the houseke
1. That your direct boss whom you respect (a separate challenge) is purposefully charging forward and blazing a path of which you can follow.
2. That you have a firm belief that the products and services which you provide your clients truly have an opportunity to help them win.
If either of these two criteria are not crystal clear when you open your eyes in the morning then you’re already one step behind ideal. (Yes, if you lack these two things then you may have a bad attitude but the fix is in adjusting the cause, not the effect.)
There are thousands of other things that can ma
Typically, doing a tradeshow isn't an inexpensive proposition. There's a great deal of investment of money in your setup and materials, as well as the time you and your employees invest in staffing the booth. If you're working solo, you're doing the bulk of the preparation and staffing alone, which adds to the anxiety and tension.My recent tradeshow debut caused me to think about how to approach the situation, make it productive for me and fun for my visitors. These are the ten tips I've followed in my preparation process:1. Determine your primary goal fo
If either of these two criteria are not crystal clear when you open your eyes in the morning then you’re already one step behind ideal. (Yes, if you lack these two things then you may have a bad attitude but the fix is in adjusting the cause, not the effect.)
There are thousands of other things that can make or break the success of a day, however when these two foundational principals exist in your selling world then blame only yourself for an unsuccessful day. If they do not exist then feel free to point the finger at others as well. It’s ok, some excuses are indeed valid. Many great sales people thrive daily with just one or none of these two assets in hand. However, if you’re a sales manager or sales executive looking for an instant advantage in the marketplace, be certain these two foundational criteria exist. Your salespeople will thank you.
If you’re a salesperson like me, trying to put together a successful year or a successful career without first defining and gaining experience in putting together a string of successful days then you’re going about things backwards. The story of my sales career looks like a Cedar Point roller roaster, successful up days and non-successful down days litter my work weeks. As salespeople we need to make our week look more like a merry-go-round. Just a bunch of even keeled smiling horses buzzing in a consistent direction. So what do we do about the 2 foundations of success? Here are three pieces of advice:
1. If you have a strong direct manager whom you respect and who attacks selling everyday with a passion for success AND you have a product and/or service offering which you passionately believe can help your prospects win, stop reading and go sell something. You’re one of the fortunate ones.
2. Apart from your level of respect for your manager if you feel he or she is either a burden on your efforts or simply irrelevant to your success BUT you have a product and/or
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